A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency.<\/p>\n
What I’ve heard through the grapevine since is the activist role that Adweek<\/em> may have played in this case. The word on the street is Adweek’s<\/em> reporters called all of The Richards Group’s clients to ask if they also intended to resign the account.<\/p>\n Would the agency have lost as many clients as it did, had the trade mag not called? Were the reporters just doing their job, or is there more at work here?<\/p>\n Rodrigo Maycotte, a former TRG employee and Co-Founder and Partner at Fortunato<\/a>, weighed in on LinkedIn and Twitter.<\/p>\n Man, it’s hard not to think @adweek<\/a> has a vendetta with TRG. Lots of falsehoods and half truths in here, you can clearly see the intentionality.<\/p>\n \u2014 rodrigo maycotte (@rodrigomaycotte) October 22, 2020<\/a><\/p><\/blockquote>\n\n