{"id":35871,"date":"2020-11-08T06:49:15","date_gmt":"2020-11-08T12:49:15","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=35871"},"modified":"2020-11-08T06:49:15","modified_gmt":"2020-11-08T12:49:15","slug":"holiday-joy-come-on-down","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/holiday-joy-come-on-down\/","title":{"rendered":"Holiday Joy, Come On Down&#8230;"},"content":{"rendered":"<p>Our neighbors down the street here in Austin already have their holiday lights blazing in full glory each evening. They are violating the &#8220;Not before Thanksgiving&#8221; rule, but there are worse violations.<\/p>\n<p>People all over the nation are also preparing for the holidays <em>inside<\/em> their homes. According to Shutterfly&#8217;s latest commercial, many are preparing to share their COVID-induced crafting with friends and family.<\/p>\n<p><span class=\"d2edcug0 hpfvmrgz qv66sw1b c1et5uql oi732d6d ik7dh3pa fgxwclzu a8c37x1j keod5gw0 nxhoafnm aigsh9s9 d3f4x2em fe6kdd0r mau55g9w c8b282yb iv3no6db jq4qci2q a3bd9o3v knj5qynh oo9gr5id hzawbc8m\" dir=\"auto\">&#8220;Watch smiles multiple when you let that good fly,&#8221; the brand playfully suggests.<\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_p4ACgOPhgM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>With <a href=\"https:\/\/www.shutterfly.com\/\">Shutterfly<\/a>, you can also create custom Christmas cards, Hanukkah cards, New Year&#8217;s cards, and more with your favorite photos and memories.<\/p>\n<h2>Hudson&#8217;s Bay Lifts Spirits with Its Call to Joy<\/h2>\n<p>The last four to five years have been a joyless affair. Even Canadians have felt the chilly winds blow across the border. Thankfully, it&#8217;s time to turn those frowns around.<\/p>\n<p><a href=\"https:\/\/www.thebay.com\/\">Hudson&#8217;s Bay<\/a>, a.k.a. The Bay, is Canada&#8217;s iconic department store. The Bay teamed up with FCB Canada to create this call to joy (an advanced form of the classic call-to-action).<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/O7oXtFNAaqc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Nancy Crimi-Lamanna, FCB Canada\u2019s Chief Creative Officer, said, \u201cEveryone needs a little extra joy and merriment during the holidays this year; and with Hudson\u2019s Bay being such an iconic holiday retailer, we had the perfect brand to make everyone\u2019s holidays a little more colorful.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35873\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/11\/HBC-Holiday-Campaign-Green.jpg\" alt=\"\" width=\"560\" height=\"940\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/HBC-Holiday-Campaign-Green.jpg 560w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/HBC-Holiday-Campaign-Green-179x300.jpg 179w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>The brand and agency also had the stars of <a href=\"https:\/\/www.netflix.com\/title\/80036165\"><em>Schitt&#8217;s Creek <\/em><\/a>to help brighten things up. Annie Murphy and Catherin O&#8217;Hara are brilliant comedians who are beloved in Canada and the U.S.<\/p>\n<p>Any brand would do well to have these two creative powerhouses as spokespersons and advocates for more joy.<\/p>\n<h2>Amazon Captures the Drama of Missing Out<\/h2>\n<p>Amazon can send just about any gift anyone can think of to any place with an address. What Amazon can not do is restore public health or repair the damage that COVID-19 continues to bring. The brand illustrates this drama here:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gQdLD6kk960?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>This is a particularly well made commercial. The acting and cinematography are spot on, and the central drama of our time is perfectly expressed in the central character&#8217;s grit and resolve to perform again.<\/p>\n<p>Where Hudson&#8217;s Bay asks its shoppers to spread existing joy, Amazon.com suggests that we first find joy by sustaining and honoring the things that matter most.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our neighbors down the street here in Austin already have their holiday lights blazing in full glory each evening. They are violating the &#8220;Not before Thanksgiving&#8221; rule, but there are worse violations. People all over the nation are also preparing for the holidays inside their homes. According to Shutterfly&#8217;s latest commercial, many are preparing to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[326,127,61],"tags":[],"class_list":{"0":"post-35871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid-19","8":"category-creative-review","9":"category-retail","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holiday Joy, Come On Down... - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/holiday-joy-come-on-down\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Joy, Come On Down... - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Our neighbors down the street here in Austin already have their holiday lights blazing in full glory each evening. 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