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<\/a><\/p>\nBoyce is a longtime seller of sporting goods and other recreational items on Amazon, so he has a solid command of what it takes to build a product from scratch and sell it on Amazon, along with experience reselling other brands on the platform. So there are good lessons on how to get started, build the brand, and ensure that supply chain and distribution channels can be properly maintained. Most importantly, he and Cesari talk about advertising on the platform itself, how reviews play a role in success (or failure), and how the Amazon algorithm can affect product placement on the site.<\/p>\n
The Amazon Jungle<\/i>, while it celebrates the idea of doing business on Amazon, doesn\u2019t sugarcoat the company\u2019s power over its sellers. They explicitly state, \u201cAmazon is NOT your friend.\u201d And that\u2019s why the book is so valuable. Readers get the full picture of what\u2019s needed to operate on the platform.<\/p>\n
While I\u2019d recommend The Amazon Jungle<\/i> primarily to entrepreneurs and small businesses looking to build their brand on Amazon, I\u2019d also recommend it to advertising professionals. Because every brand needs an Amazon strategy of some sort, as well as a keen awareness of how it can make or break our clients\u2019 bottom lines.<\/p>\n
Special thanks to Smith Publicity for providing me with a review copy.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cI tell my clients, if you\u2019re not on Amazon, your product isn\u2019t really online.\u201d \u2014 Jason R. Boyce If you\u2019re in charge of a brand, or simply the advertising for a brand, there\u2019s no getting around the need to interact with Amazon on some level. Amazon is far-reaching and opaque. Yet by working it properly, […]<\/p>\n","protected":false},"author":4,"featured_media":35887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[61],"tags":[],"class_list":{"0":"post-35884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail","8":"entry"},"yoast_head":"\n
The Amazon Jungle Shows You How To Maneuver Through The World's Biggest Marketplace - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/the-amazon-jungle-shows-you-how-to-maneuver-through-the-worlds-biggest-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Amazon Jungle Shows You How To Maneuver Through The World's Biggest Marketplace - Adpulp\" \/>\n<meta property=\"og:description\" content=\"\u201cI tell my clients, if you\u2019re not on Amazon, your product isn\u2019t really online.\u201d \u2014 Jason R. Boyce If you\u2019re in charge of a brand, or simply the advertising for a brand, there\u2019s no getting around the need to interact with Amazon on some level. Amazon is far-reaching and opaque. 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