{"id":36001,"date":"2020-11-19T07:18:40","date_gmt":"2020-11-19T13:18:40","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=36001"},"modified":"2020-11-20T06:00:30","modified_gmt":"2020-11-20T12:00:30","slug":"screaming-into-the-void-keep-screaming","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/screaming-into-the-void-keep-screaming\/","title":{"rendered":"Screaming Into the Void? Keep Screaming"},"content":{"rendered":"

Editor’s note: Toby Donaldson joined Adpulp.com as an Emerging Voice earlier this year. He has since fully emerged. Toby is now a contributing writer. This is his latest piece.<\/em><\/p>\n

Screaming into the void? Keep screaming.<\/strong><\/p>\n

\"\"<\/p>\n

There are more advertising blogs on the internet than stars in the night sky. Surely, they can\u2019t all be getting sufficient readership, response, and interaction to make them worth it.<\/p>\n

Countless people, just like me, are screaming into the digital void, seemingly without purpose.<\/p>\n

Why do people in the creative industries write articles? Is it to raise their profile, show up or show off? Possibly.<\/p>\n

Some may write for recognition, but I think there\u2019s more to it than that.<\/p>\n

The simplest requirement of advertising is to communicate an idea so that an audience can understand it (and ideally care about it). Writing (as well as arguing in a pub) is one of the best ways of practicing this. We need to hone this skill, just like any other craft.<\/p>\n

Look around you at the communication you see in the world. Notice how much of it instantly washes over you. Think of the number of billboards, retargeted ads, posters, banners that are completely meaningless, or worse, annoying. It\u2019s our responsibility not to be like that. It\u2019s bad for us, bad for our reputation and bad for our clients \u2013 not to mention a colossal waste of money.<\/p>\n

I\u2019ll admit that sometimes I\u2019m ashamed to say I work in the field that I do. I talk to surgeons, lawyers, and engineers over Christmas dinner and gain an understanding of what they see as advertising \u2013 and I\u2019m not surprised they have a pretty negative view. Most of it is pushy, unclear, creepy, out of touch, boring, or just plain ridiculous. That\u2019s a pretty hefty problem. But we like problems, we solve them, that\u2019s our thing.<\/p>\n

Just like anything else in life, there\u2019s no shortcut to the end. You have to crawl through the mud, struggle through the brambles, and clamber over fences to get somewhere. Writing is a great way of training in communicating ideas – that\u2019s why hiring managers often ask if you write. It\u2019s also the hard way.<\/p>\n

Just like a surgeon will train by stitching grapes, or a lawyer in studying past cases, an engineer testing the properties of different alloys – writing is one of the best methods we have at our disposal to get better at our jobs. You don\u2019t have to be a Tannenbaum<\/a>, a Trott<\/a>, or a Weigel<\/a>. You certainly don\u2019t have to be a Hemingway, a Woolf, or a Kerouac. You just have to practice.<\/p>\n

It\u2019s not easy, and it\u2019s certainly hard to keep your chin up when you\u2019re doing something seemingly fruitless. Just like with many things in life, remember the value is in the process, not necessarily the result.<\/p>\n

Who knows – maybe someday someone will stumble across your musings somewhere and get the inspiration or the nudge they need to carry on that day. Knowing that this is always a possibility is a strong motivator. Writing, when well-practiced is a service to others. It may feel like screaming into the void sometimes, but it’s not. Good writing from clear thinking is a tonic for the writer and<\/em> the reader.<\/p>\n","protected":false},"excerpt":{"rendered":"

Editor’s note: Toby Donaldson joined Adpulp.com as an Emerging Voice earlier this year. He has since fully emerged. Toby is now a contributing writer. This is his latest piece. Screaming into the void? Keep screaming. There are more advertising blogs on the internet than stars in the night sky. Surely, they can\u2019t all be getting […]<\/p>\n","protected":false},"author":29,"featured_media":36003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,70,327],"tags":[],"class_list":{"0":"post-36001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-content","9":"category-emerging-voices","10":"entry"},"yoast_head":"\nScreaming Into the Void? 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Can anyone stand out in a marketing world\u2026","rel":"","context":"In "Adpulp"","block_context":{"text":"Adpulp","link":"https:\/\/www.adpulp.com\/category\/adpulp\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1912,"url":"https:\/\/www.adpulp.com\/hallett_hard_at\/","url_meta":{"origin":36001,"position":4},"title":"Hallett Hard At Work","author":"David Burn","date":"January 11, 2006","format":false,"excerpt":"The Orlando Sentinel profiled blog consultant, Josh Hallett, on Monday. \"Corporations think it's all kids talking about braces and dating, or the far right and left screaming at each other, because that's where much of the media coverage is,\" said Hallett, 33, whose consulting firm, Hyku, is based in Winter\u2026","rel":"","context":"In "Blogs"","block_context":{"text":"Blogs","link":"https:\/\/www.adpulp.com\/category\/blogs\/"},"img":{"alt_text":"hallett.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/hallett.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1006,"url":"https:\/\/www.adpulp.com\/go_away_daddy\/","url_meta":{"origin":36001,"position":5},"title":"Go Away Daddy","author":"David Burn","date":"July 25, 2005","format":false,"excerpt":"We reported in March on GoDaddy's decision to bring their account in-house, despite an avalanche of P.R. resulting from their big breasted Super Bowl ad. I finally saw one of the direct TV spots, produced in-house, over the weekend while watching the Tour de France on OLN. The spot, which\u2026","rel":"","context":"In "Brands"","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36001"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36003"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}