{"id":36054,"date":"2020-11-24T12:00:06","date_gmt":"2020-11-24T18:00:06","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=36054"},"modified":"2020-12-04T09:04:03","modified_gmt":"2020-12-04T15:04:03","slug":"productivity-is-highly-over-rated-particularly-in-creative-circles","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/","title":{"rendered":"Productivity Is Highly Over-Rated, Particularly In Creative Circles"},"content":{"rendered":"

People are being asked to do more with less.<\/p>\n

\"\"<\/p>\n

In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging<\/p>\n

across the land and the globe, so-called “thought workers” who can work from home are doing so, but at what cost to themselves and the economy at large?<\/p>\n

While it is true that some people excel in a home office and everyone saves on commute time, not all people, nor all teams are meant to work remotely.<\/p>\n

According to the Organisation for Economic Co-operation and Development:<\/a><\/p>\n

In the longer-term, productivity performance could improve to the extent that the crisis catalyses wider and smarter adoption of efficient telework practices, raising worker well-being and efficiency and lowering firms\u2019 costs. This could speed up the transition into a \u201cnew normal\u201d, which would have been more gradual in the absence of the crisis, given uncertainties and costs around the necessary organisational and management changes and other hurdles \u2013 cultural reluctance or legal constraints. <\/span><\/p>\n

Emerging evidence provides support for this notion: 61.9% of hiring managers interviewed in a recent US poll stated their intention to rely more on remote work in the future<\/span>. However, against these positive longer-term productivity effects stand potentially adverse effects arising from increased spatial distance among employees, e.g.\u00a0impaired communication resulting in lower innovation or the fusing of work and personal, family and social life leading to hidden overtime.<\/span><\/p><\/blockquote>\n

“Hidden overtime” is a nice way of saying that with no division between work and home or work and play, We, the People are fast becoming automatons.<\/p>\n

The process was well underway prior to the pandemic. Now, it’s worse.<\/p>\n

Take The \u201cA\u201d Train to the Land of Accountability<\/a><\/h3>\n

Last week, I wrote that Accountable<\/strong> is the \u201cA\u201d word of the moment. It’s now time to add the “P” word into the mix.<\/p>\n

Let’s turn to an expert on the topic of productivity for her outlook. Laurie Penny is a journalist, a TV writer, and the author, most recently, of Bitch Doctrine<\/em><\/a>. She weighs in<\/a> on the problem, care of Wired<\/em>.<\/p>\n

Frantic productivity is a fear response. It\u2019s a fear response for 21st-century humans in general and millennial humans in particular, as we\u2019ve collectively awoken from the American dream with a strange headache and stacks of bills to pay. My whole generation learned relentless work was the way to cope with the rolling crisis, with the mood of imminent collapse and economic insecurity that was the elevator music of our entire youth\u2014the relentless tension between trying to save yourself and trying to save the world, between desperate aspiration and actual hope.<\/p>\n

Right through the white-knuckle ride of my twenties and beyond, I clung to work as a way of protecting myself when I was scared, when I was hurt, when the future seemed to collapse on itself like a stack of marked cards. No matter how many marches I go to, there is some part of me that believes that if I can only self-optimize a bit harder then the world will right itself, no one I love will suffer, and death will have no dominion. So when the coronavirus crisis began, I started writing myself ambitious to-do lists on giant sticky notes\u2014because when every cultural certainty starts collapsing in my hands like wet cake, writing ambitious to-do lists is how I calm down.<\/p><\/blockquote>\n

Her words are hard to read. She reminds us that people are suffering from the degradation of not enough work or its inverse\u2014too much work. Not just Ms. Penny, and not just people in media and marketing. People in all sorts of industries and people from all sorts of backgrounds.<\/p>\n

Ms. Penny presents the millennial point-of-view in her sharp essay. No doubt, this economic downturn is doubly hard on millennials who just barely escaped the ravages of the 2008 economic disaster.<\/p>\n

As marketers and managers and employers, we must develop a sensitivity to where millennials are coming from today. Overworked and underpaid productivity hounds will burn out, and lose their edge and effectiveness. When this happens, we all lose. Unhappy and unproductive workers are not exactly the best shoppers or most pleasant people. No sustainable work practices, no disposable income, no stoking the economic engines.<\/p>\n

The Eternal Question: Where Do the Best Ideas Come From?<\/h2>\n

Question: Where do<\/em> great ideas come from?<\/p>\n

Answer: They come from the minds, hearts, and souls of people who are experts at connecting disparate dots.<\/p>\n

To do deep work that requires the connecting of disparate dots, people must have the room to relax, and the room to let their minds wander.<\/p>\n

Ergo, I want to present to you what I consider the ideal office space for a creative worker today.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called “thought workers” who can work from home are doing so, but at what cost to themselves and the […]<\/p>\n","protected":false},"author":3,"featured_media":36061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,111,49,161,27,12],"tags":[],"class_list":{"0":"post-36054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-digital","9":"category-economic-indicators","10":"category-industry-analysis","11":"category-media-trends","12":"category-resistance","13":"entry"},"yoast_head":"\nProductivity Is Highly Over-Rated, Particularly In Creative Circles - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Productivity Is Highly Over-Rated, Particularly In Creative Circles - Adpulp\" \/>\n<meta property=\"og:description\" content=\"People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called “thought workers” who can work from home are doing so, but at what cost to themselves and the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T18:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T15:04:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg?fit=900%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Productivity Is Highly Over-Rated, Particularly In Creative Circles\",\"datePublished\":\"2020-11-24T18:00:06+00:00\",\"dateModified\":\"2020-12-04T15:04:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/\"},\"wordCount\":800,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg\",\"articleSection\":[\"Ad People\",\"Digital\",\"Economic Indicators\",\"Industry Analysis\",\"Media Trends\",\"Resistance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/\",\"url\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/\",\"name\":\"Productivity Is Highly Over-Rated, Particularly In Creative Circles - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg\",\"datePublished\":\"2020-11-24T18:00:06+00:00\",\"dateModified\":\"2020-12-04T15:04:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Productivity Is Highly Over-Rated, Particularly In Creative Circles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Productivity Is Highly Over-Rated, Particularly In Creative Circles - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/","og_locale":"en_US","og_type":"article","og_title":"Productivity Is Highly Over-Rated, Particularly In Creative Circles - Adpulp","og_description":"People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called “thought workers” who can work from home are doing so, but at what cost to themselves and the […]","og_url":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/","og_site_name":"Adpulp","article_published_time":"2020-11-24T18:00:06+00:00","article_modified_time":"2020-12-04T15:04:03+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg?fit=900%2C600&ssl=1","type":"image\/jpeg"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Productivity Is Highly Over-Rated, Particularly In Creative Circles","datePublished":"2020-11-24T18:00:06+00:00","dateModified":"2020-12-04T15:04:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/"},"wordCount":800,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg","articleSection":["Ad People","Digital","Economic Indicators","Industry Analysis","Media Trends","Resistance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/","url":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/","name":"Productivity Is Highly Over-Rated, Particularly In Creative Circles - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg","datePublished":"2020-11-24T18:00:06+00:00","dateModified":"2020-12-04T15:04:03+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Productivity Is Highly Over-Rated, Particularly In Creative Circles"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/working-at-home-with-little-kids.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-9nw","jetpack-related-posts":[{"id":6333,"url":"https:\/\/www.adpulp.com\/dark_skies_fly\/","url_meta":{"origin":36054,"position":0},"title":"Dark Skies? Fly Through Them!","author":"David Burn","date":"February 11, 2009","format":false,"excerpt":"According to Ad Age, Cessna sees its planes as \"productivity tools.\" You know, like Power Point.","rel":"","context":"In "Brands"","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"cessna_not_timid.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2009\/02\/11\/cessna_not_timid.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7017,"url":"https:\/\/www.adpulp.com\/evolution_doesn\/","url_meta":{"origin":36054,"position":1},"title":"Evolution Doesn’t Favor the Weak Or the Intransigent","author":"David Burn","date":"August 26, 2009","format":false,"excerpt":"Ad industry bloat--as represented by $499.1 billion in global ad spending for 2008--is over and the industry is changed forever. At least that's the word from Sir Martin. According to The Wall Street Journal: The advertising industry \"can return to what it was, but it's not going to be the\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"Sir_Martin.png","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2009\/08\/26\/Sir_Martin.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5784,"url":"https:\/\/www.adpulp.com\/rolling_with_the_changes\/","url_meta":{"origin":36054,"position":2},"title":"Rolling With The Changes","author":"David Burn","date":"October 7, 2020","format":false,"excerpt":"I don't doubt that Renny Gleeson, Global Director of Digital Strategies at W+K, knows how to sell cutting edge digital solutions to the world's leading brands. But do the world's leading brands know how to buy cutting edge digital solutions? And does an agency that made its name in print\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":31501,"url":"https:\/\/www.adpulp.com\/media-expert-simon-peel-helps-get-adidas-on-the-right-page\/","url_meta":{"origin":36054,"position":3},"title":"Media Expert, Simon Peel, Helps Get Adidas on the Right Page","author":"David Burn","date":"October 20, 2019","format":false,"excerpt":"Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas\u2026","rel":"","context":"In "Brands"","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/adidas-gets-real.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/adidas-gets-real.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/adidas-gets-real.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/adidas-gets-real.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":35907,"url":"https:\/\/www.adpulp.com\/remote-workers-are-holdin-it-together-in-advertising-and-elsewhere\/","url_meta":{"origin":36054,"position":4},"title":"Remote Workers Are Holdin’ It Together, In Advertising and Elsewhere","author":"David Burn","date":"November 10, 2020","format":false,"excerpt":"When was the last time that you spent time with your closest colleagues in person? For many of us, the answer is last March. For me personally, I work most closely with two people in Omaha, a.k.a. \"Joemaha.\" I have not seen either of them in person in three or\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/work-remote-man-e1605024208230.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/work-remote-man-e1605024208230.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/work-remote-man-e1605024208230.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/work-remote-man-e1605024208230.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9650,"url":"https:\/\/www.adpulp.com\/get-in-front-of-agency-pros-with-purse-strings-here-and-now\/","url_meta":{"origin":36054,"position":5},"title":"Get In Front of Agency Pros With Purse Strings, Here And Now","author":"David Burn","date":"April 13, 2011","format":false,"excerpt":"The numbers are in and interactive advertising continues to soar. According to Interactive Advertising Bureau (IAB) 2010 Internet advertising revenues totaled a record $26 billion, up 15% from 2009. The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year.\u2026","rel":"","context":"In "Digital"","block_context":{"text":"Digital","link":"https:\/\/www.adpulp.com\/category\/digital\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2011\/04\/Sponsors_click.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36054"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36061"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}