{"id":36277,"date":"2020-12-20T04:21:11","date_gmt":"2020-12-20T10:21:11","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36277"},"modified":"2020-12-20T04:21:11","modified_gmt":"2020-12-20T10:21:11","slug":"ad-chatter-episode-10-a-soap-opera-in-prime-time","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/ad-chatter-episode-10-a-soap-opera-in-prime-time\/","title":{"rendered":"Ad Chatter, Episode 10: A Soap Opera in Prime Time"},"content":{"rendered":"<p>In this new episode of Ad Chatter, Dan Goldgeier and I discuss new work from KFC, Alaska Airlines, Google, and a PR mess for North Face.<\/p>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1313542\/6926633-ad-chatter-episdoe-10-a-recipe-for-seduction-plus.js?container_id=buzzsprout-player-6926633&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<h2>Harland Sanders Gets A Modern-Day Makeover<\/h2>\n<p>The soap opera. It&#8217;s a classic format used to entertain viewers between commercials. What could be better? How about a storyline that embeds the brand mascot? How about the brand mascot transformed from an old man into a young man about to find love, fortune, and fame?<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/d55fudJSUvE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The made-for-TV mini-drama, which aired last week on Lifetime, was reviewed in <em>The Atlantic.<\/em><\/p>\n<blockquote><p>It\u2019s silly, but deeply aware of its silliness. It\u2019s escapist in a moment when distraction from the world\u2019s realities can be a rare commodity. And it is blithely straightforward about its reason for existing: the selling of chicken. This is product placement turned upside down, a story placed within the product.<\/p><\/blockquote>\n<p>Close, but no. This is not product placement, it&#8217;s the reworking of the brand story. On the podcast, I call it the prequel, because it takes us back to a more exciting time in Col. Sander&#8217;s imaginary life.<\/p>\n<h2>Alaska Airlines Goes Retro and The Timing Is Perfect<\/h2>\n<p>Let&#8217;s continue with the borrowed equity theme.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/b9w_paUjzKs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Alaska Airlines made this new spot work by setting their new safety story to \u201cThe Safety Dance\u201d by Men Without Hats. The video remake features real Alaska Airlines employees performing lyrics about what they do to keep you safe when you fly.<\/p>\n<p>Alaska Airlines hired director <a href=\"https:\/\/www.warrenfu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Warren Fu<\/a> to make the video. Previously, Fu has worked with artists Dua Lipa, The Weeknd, and Daft Punk.<\/p>\n<h2>Why? Why? Why?<\/h2>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rokGy0huYEA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Google can&#8217;t answer the world&#8217;s toughest questions. But the world&#8217;s most popular search engine can lead <em>you<\/em> to the information that lets you formulate an answer.<\/p>\n<h2>Virtue Signaling, The World Was Better Without It<\/h2>\n<p>Innovex Downhole Solutions in Houston had intended to give North Face jackets customized with its company logo to employees as Christmas gifts this year. However, that plan was foiled by guess who? That&#8217;s right, by <a href=\"https:\/\/www.pennlive.com\/business\/2020\/12\/the-north-face-refuses-texas-oil-and-gas-companys-christmas-gift-order.html\">North Face<\/a>.<\/p>\n<p>North Face, which is owned by a conglomerate, doesn&#8217;t want to be associated with an oil and gas company. Isn&#8217;t that precious?<\/p>\n<p>Innovex confirmed it purchased the jackets for its employees from a different vendor. The firm&#8217;s CEO, Adam Anderson, also wrote a letter to the CEO of North Face, pointing out that North Face makes its products from petroleum and relies on oil and gas to enable the outdoor lifestyle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this new episode of Ad Chatter, Dan Goldgeier and I discuss new work from KFC, Alaska Airlines, Google, and a PR mess for North Face. Harland Sanders Gets A Modern-Day Makeover The soap opera. It&#8217;s a classic format used to entertain viewers between commercials. What could be better? How about a storyline that embeds [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[329],"tags":[],"class_list":{"0":"post-36277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-chatter","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Chatter, Episode 10: A Soap Opera in Prime Time - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/ad-chatter-episode-10-a-soap-opera-in-prime-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Chatter, Episode 10: A Soap Opera in Prime Time - Adpulp\" \/>\n<meta property=\"og:description\" content=\"In this new episode of Ad Chatter, Dan Goldgeier and I discuss new work from KFC, Alaska Airlines, Google, and a PR mess for North Face. 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At Pyro, I wasn't allowed to be funny. It was more about being cool. And so when I went to Mother, if I tried to do anything cool, it was like, where's the\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/12\/YOU-ARE-EVERYTHING-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/12\/YOU-ARE-EVERYTHING-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/12\/YOU-ARE-EVERYTHING-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/12\/YOU-ARE-EVERYTHING-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/12\/YOU-ARE-EVERYTHING-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/12\/YOU-ARE-EVERYTHING-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":35960,"url":"https:\/\/www.adpulp.com\/ad-chatter-episode-9-jacked-santa-cameron-rides-again-and-beats-by-dre\/","url_meta":{"origin":36277,"position":4},"title":"Ad Chatter, Episode 9: Jacked Santa, &#8220;Cameron&#8221; Rides Again, and Beats by Dre","author":"David Burn","date":"November 15, 2020","format":false,"excerpt":"All episodes of Ad Chatter are now available on Buzzsprout \\ Apple Podcasts \\ Spotify \\ Stitcher \\ Amazon Music \\ Listen Notes \\ Deezer \\ Podchaser \\ Podcast Addict \\ Google Podcasts \\ iHeartRadio In this new episode of Ad Chatter, hosts Dan Goldgeier and David Burn discuss three\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/Gym_Source_%E2%80%94_Jacked_Santa_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/Gym_Source_%E2%80%94_Jacked_Santa_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/Gym_Source_%E2%80%94_Jacked_Santa_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/Gym_Source_%E2%80%94_Jacked_Santa_-_YouTube.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":37129,"url":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/","url_meta":{"origin":36277,"position":5},"title":"Ad Chatter: Scott Couvillon of Trumpet on &#8216;Believable Brands&#8217;","author":"David Burn","date":"August 18, 2021","format":false,"excerpt":"\"Purpose is the economic multiplier that elevates your brand above the noise.\" This is a firmly held belief in certain agency circles. 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