{"id":36287,"date":"2020-12-24T06:34:06","date_gmt":"2020-12-24T12:34:06","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36287"},"modified":"2020-12-24T06:34:06","modified_gmt":"2020-12-24T12:34:06","slug":"pizza-huts-new-triple-treat-box-is-a-gift","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/pizza-huts-new-triple-treat-box-is-a-gift\/","title":{"rendered":"Pizza Hut&#8217;s New &#8220;Triple Treat Box&#8221; Is A Gift"},"content":{"rendered":"<p>Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. Packaging innovation may not sound appealing, but it sure<em> looks<\/em> appetizing\u2014and that&#8217;s the goal of effective food advertising.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wqqAhfqHg3k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>This is the dessert tray taken to a new level. First, we pizza, then we party!<\/p>\n<p>Also, the box presents as a gift. It looks like something you might want to give, and that&#8217;s saying a lot for a pizza. Finally, the ornament at the end is a nice touch. &#8220;No one out pizzas the Hut.&#8221;<\/p>\n<h2>How The Sausage Pizza Gets Made<\/h2>\n<p>Director Trevor Shepard applied <a href=\"https:\/\/www.woodshop.tv\/\">WoodShop\u2019s<\/a> characteristic eye for detail in this spot.<\/p>\n<p>\u201cMy love for Christmas decorations is barely eclipsed by my love of shooting food. When given the opportunity to have fun with nostalgic Pizza Hut memorabilia, we decided to run with it and create a spot full of holiday cheer and piping hot pizza.&#8221;<\/p>\n<p>Shepard and the team at WoodShop worked alongside Pizza Hut and GSDM. &#8220;Their full support of our creative vision was the gift of the season.&#8221;<\/p>\n<p>&#8220;Shooting a holiday spot is always a highlight of the year,&#8221; says Shepard. &#8220;With this year being a bit of a train-wreck, we thought why not shoot the Christmas train getting wrecked by a self-opening three-layer pizza box?\u201d<\/p>\n<p><b>Client: Pizza Hut<\/b><br \/>\nSpot Title: \u201cTriple Treat Box\u201d<\/p>\n<p><b>Agency: GSD&amp;M<\/b><br \/>\nCreative Director: Dale Austin<br \/>\nProducer: Natasha Correa<br \/>\nExecutive Producer: Becky Carrel<br \/>\nCreative Director\/Copywriter: Brandon Curl<\/p>\n<p><b>Production Company: WoodShop<\/b><br \/>\nDirector: Trevor Shepard<br \/>\nDirector of Photography: Tom Lazarevich<br \/>\nExecutive Producer: Sam Swisher<br \/>\nProducer: Ursula Camack<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. Packaging innovation may not sound appealing, but it sure looks appetizing\u2014and that&#8217;s the goal of effective food advertising. This is the dessert tray taken to a new level. First, we pizza, then we party! Also, the box presents as a gift. It looks [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,67,127,324],"tags":[],"class_list":{"0":"post-36287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-directors","9":"category-creative-review","10":"category-tea-for-texas","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pizza Hut&#039;s New &quot;Triple Treat Box&quot; Is A Gift - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/pizza-huts-new-triple-treat-box-is-a-gift\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pizza Hut&#039;s New &quot;Triple Treat Box&quot; Is A Gift - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. 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The other thing to make clear is that Papa Murphy's is take-n-bake pizza, which is why I like Wong Doody's tagline for the brand, \"Love at 425 degrees.\" Wong Doody has served\u2026","rel":"","context":"In &quot;Food and Beverage&quot;","block_context":{"text":"Food and Beverage","link":"https:\/\/www.adpulp.com\/category\/food-and-beverage\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/03\/papa-not-johns.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/03\/papa-not-johns.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/03\/papa-not-johns.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":6588,"url":"https:\/\/www.adpulp.com\/today_in_twitte_77\/","url_meta":{"origin":36287,"position":3},"title":"Today In Twitterverse: Free Pizza","author":"David Burn","date":"April 9, 2009","format":false,"excerpt":"If Hugh MacLeod needs validation that he's ahead of the curve, he has it today. Hugh helped put a South African wine on the lips of European and American wine drinkers by offering the wine for free at pre-arranged gatherings of bloggers. Now Kraft Foods is doing the same with\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"02662CL.GIF","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2009\/04\/09\/02662CL.GIF?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7238,"url":"https:\/\/www.adpulp.com\/couple_a_thumbs\/","url_meta":{"origin":36287,"position":4},"title":"Couple A Thumbs And An Expensive Phone Delivers A Pizza","author":"David Burn","date":"November 3, 2009","format":false,"excerpt":"According to Mobile Marketer, Pizza Hut's iPhone three-month old iPhone app has already netted more than $1 million in sales. \"We are extremely excited here about the explosive growth we've seen, $1 million in sales is pretty substantial for an iPhone app,\" said Bernard Acoca, senior director of digital marketing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":509,"url":"https:\/\/www.adpulp.com\/because_it_take\/","url_meta":{"origin":36287,"position":5},"title":"Because It Takes A Free Hand To Dial","author":"David Burn","date":"February 23, 2005","format":false,"excerpt":"Thanks to Jack Cheng for pointing us to this innovative product placement idea from Pizza Hut and Sony, where gamers can simply type \"\/pizza\" and seamlessly send for a hot pie. I don't know much about gamers and gaming, but I do know it's an obsessive habit. Therefore, building an\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"everquest_pizza.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/everquest_pizza.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36287"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36288"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}