{"id":36298,"date":"2020-12-28T05:00:19","date_gmt":"2020-12-28T11:00:19","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36298"},"modified":"2020-12-28T06:23:40","modified_gmt":"2020-12-28T12:23:40","slug":"the-year-in-pulp-twenty-twenty","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/the-year-in-pulp-twenty-twenty\/","title":{"rendered":"The Year in &#8216;Pulp: Twenty Twenty"},"content":{"rendered":"<p>Disruption is an opening. It&#8217;s also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-36305\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/thank-you-221x300.jpg\" alt=\"\" width=\"221\" height=\"300\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/thank-you-221x300.jpg 221w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/thank-you.jpg 543w\" sizes=\"auto, (max-width: 221px) 100vw, 221px\" \/><\/p>\n<p>Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to help find, pay, and elevate new writers on the Marcom beat. We published four new writers and featured the work of an emerging designer (who made us new logos, a new Rate Sheet, and more).<\/p>\n<p><a href=\"https:\/\/www.adpulp.com\/category\/emerging-voices\/\">Emerging Voices<\/a> also drew support from notable players. The series is <a href=\"https:\/\/www.looney-advertising.com\/\">generously supported by Looney Advertising<\/a> in Montclair, NJ. We also started (and have since closed) a Patreon page that brought support from major donors.<\/p>\n<p>Much gratitude to all our supporters.<\/p>\n<h2>Ad Chatter<\/h2>\n<p>2020 was also the <a href=\"https:\/\/davidburn.com\/im-a-guest-on-chiatdaynys-disruptor-series-podcast\/\">Year of the Podcast<\/a>. Podcasts were launched during COVID-19 at a rate heretofore unseen. My colleague Dan Goldgeier and I jumped on the homemade talk show bandwagon too.<\/p>\n<p>A dozen episodes in, <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ad-chatter\/id1529595504\">Ad Chatter<\/a>, is still developing traction. In the meantime, we&#8217;re also gaining listeners and momentum. We keep the shows short and punchy. Give us a listen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-36304\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/Ad_Chatter_on_Apple_Podcasts-1024x604.png\" alt=\"\" width=\"1024\" height=\"604\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/Ad_Chatter_on_Apple_Podcasts-1024x604.png 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/Ad_Chatter_on_Apple_Podcasts-300x177.png 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/Ad_Chatter_on_Apple_Podcasts-768x453.png 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/Ad_Chatter_on_Apple_Podcasts-1536x905.png 1536w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/Ad_Chatter_on_Apple_Podcasts-2048x1207.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>What <em>@CommArts<\/em> Pointed People to:<\/h2>\n<p>This year, my writing continued to be <a href=\"https:\/\/davidburn.com\/ca\/\">showcased by @CommArts<\/a> on Twitter. That&#8217;s a win, and win again, and I am grateful for the attention.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">.<a href=\"https:\/\/twitter.com\/davidburn?ref_src=twsrc%5Etfw\">@davidburn<\/a> on why there is a future for agencies that are brave. <a href=\"https:\/\/t.co\/IydF4qUN0P\">https:\/\/t.co\/IydF4qUN0P<\/a> <a href=\"https:\/\/t.co\/vzPLU66ydz\">pic.twitter.com\/vzPLU66ydz<\/a><\/p>\n<p>\u2014 Communication Arts (@CommArts) <a href=\"https:\/\/twitter.com\/CommArts\/status\/1299119668419014656?ref_src=twsrc%5Etfw\">August 27, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>These are the pieces that <em>CA<\/em> chose to shine their bright light on:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.adpulp.com\/productivity-is-highly-over-rated-particularly-in-creative-circles\/\">Productivity Is Highly Over-Rated, Particularly In Creative Circles<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/david-burn-necessary-insanity-copywriters-power-gutsy-todd-anthony\/\">David Burn on the necessary insanity of copywriters and the power of gutsy brands<\/a> (an interview conducted by Todd Anthony)<\/li>\n<li><a href=\"https:\/\/www.adpulp.com\/ill-take-creative-wizardry-for-800-alex\/\">I\u2019ll Take \u2018Creative Wizardry\u2019 for $800, Alex<\/a><\/li>\n<li><a href=\"https:\/\/www.adpulp.com\/lee-clow-ad-legend\/\">Lee Clow, Ad Legend<\/a><\/li>\n<li><a href=\"https:\/\/www.adpulp.com\/howard-luck-gossage-ad-legend\/\">Howard Luck Gossage, Ad Legend<\/a><\/li>\n<li><a href=\"https:\/\/www.adpulp.com\/leo-burnett-ad-legend\/\">Leo Burnett, Ad Legend<\/a><\/li>\n<\/ul>\n<p>Writers work hard to earn the reader&#8217;s attention. To gain the interest of even one reader is an accomplishment. It is hard to express my depth of gratitude for <em>CA&#8217;s<\/em> consistent public support.<\/p>\n<h2>Adpulp Stories That I Found Particularly Interesting:<\/h2>\n<ol>\n<li><a href=\"https:\/\/www.adpulp.com\/the-center-of-has-gravity-shifted\/\">The Center of Gravity Has Shifted<\/a><\/li>\n<li><a href=\"https:\/\/www.adpulp.com\/you-wont-see-this-in-the-trades-rodrigo-maycotte-admires-stan-richards\/\">You Won\u2019t See This in the Trades: Rodrigo Maycotte Admires Stan Richards<\/a><\/li>\n<li><a href=\"https:\/\/www.adpulp.com\/ad-chatter-with-special-guest-david-blain-president-of-saxton-horne-in-salt-lake-city\/\">Ad Chatter with Special Guest, David Blain, President of Saxton Horne in Salt Lake City<\/a><\/li>\n<li><a href=\"https:\/\/www.adpulp.com\/find-a-mentor-forge-a-path-how-people-in-trades-and-guilds-transfer-knowledge\/\">Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge<\/a><\/li>\n<li><a href=\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/\">Social Media Platforms Make Mountains of Money On the Back of Someone Else\u2019s I.P.<\/a><\/li>\n<li><a href=\"https:\/\/www.adpulp.com\/meet-li-ziqi-a-bohemian-chic-capitalist-from-the-mountains-of-sichuan-province\/\">Meet Li Ziqi, A Bohemian Chic Capitalist from the Mountains of Sichuan Province<\/a><\/li>\n<li><a href=\"https:\/\/www.adpulp.com\/crispin-porter-bogusky-to-depart-boulder-warehouse-for-posh-lodo-digs\/\">Crispin Porter Bogusky To Depart Boulder Warehouse for Posh LoDo Digs<\/a><\/li>\n<\/ol>\n<h2>Same As It Ever Was\u2014Stellar Creative Stirs Interest and Drives Purchase<\/h2>\n<p>2020 has been a difficult year for many people, including people who work in advertising. Many agencies lost accounts and consequently, many people lost their jobs. Even with these stiff headwinds, <a href=\"https:\/\/www.adpulp.com\/high-praise-for-the-10-best-ads-of-2020\/\">the industry\u2019s best creative outputs<\/a> are as good as anything I\u2019ve seen in years.<\/p>\n<p>Here&#8217;s one you may have missed this year:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zNI8zVmHCng?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><em>&#8220;Got the cow kids singin&#8217; for a better world&#8230;&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disruption is an opening. It&#8217;s also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,183,296,326,327,127,161],"tags":[],"class_list":{"0":"post-36298","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-adpulp","9":"category-agency-business","10":"category-covid-19","11":"category-emerging-voices","12":"category-creative-review","13":"category-industry-analysis","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Year in &#039;Pulp: Twenty Twenty - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/the-year-in-pulp-twenty-twenty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Year in &#039;Pulp: Twenty Twenty - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Disruption is an opening. It&#8217;s also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/the-year-in-pulp-twenty-twenty\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-28T11:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-28T12:23:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/12\/Downtown-Austin_Dec-2020.jpg?fit=1440%2C1530&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/the-year-in-pulp-twenty-twenty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/the-year-in-pulp-twenty-twenty\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"The Year in &#8216;Pulp: Twenty Twenty\",\"datePublished\":\"2020-12-28T11:00:19+00:00\",\"dateModified\":\"2020-12-28T12:23:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/the-year-in-pulp-twenty-twenty\/\"},\"wordCount\":533,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/the-year-in-pulp-twenty-twenty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/Downtown-Austin_Dec-2020.jpg\",\"articleSection\":[\"Ad People\",\"Adpulp\",\"Agency Business\",\"COVID-19\",\"Emerging Voices\",\"Featured Creative\",\"Industry Analysis\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/the-year-in-pulp-twenty-twenty\/\",\"url\":\"https:\/\/www.adpulp.com\/the-year-in-pulp-twenty-twenty\/\",\"name\":\"The Year in 'Pulp: Twenty Twenty - 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