{"id":36308,"date":"2020-12-29T05:36:01","date_gmt":"2020-12-29T11:36:01","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36308"},"modified":"2020-12-29T05:36:01","modified_gmt":"2020-12-29T11:36:01","slug":"vrbo-time-travels-to-a-future-state-where-covid-19-barely-exists","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/vrbo-time-travels-to-a-future-state-where-covid-19-barely-exists\/","title":{"rendered":"Vrbo Time Travels To A Future State Where COVID-19 Barely Exists"},"content":{"rendered":"<p>&#8220;When the only thing that matters is being together, why not bring the holiday to a Vrbo vacation home\u2014somewhere with more space to get even close to the people you love? That&#8217;s a terrific line and a good idea <em>for another time and place<\/em>. In this time and place, Americans are being asked to stay home in order to protect themselves and others from COVID-19. A fact which makes this ad campaign stand out, but in all the wrong ways.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/D4KBCnbirMU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&#8220;Your together awaits.&#8221; Correct, it does await the widespread distribution of a vaccine.<\/p>\n<h2>&#8220;That Look&#8221; Is Not A Good Look<\/h2>\n<p>When advertising makes patently false claims, it ruins the ad and damages the brand. The &#8220;look&#8221; described in the following commercial does, in fact, happen well outside the Vrbo experience. So why claim otherwise?<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZR-fnTZpagE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h2>No Masks, No Social Distance, No Good<\/h2>\n<p>Here&#8217;s another spot from Vrbo and their agency partner, Crispin Porter &amp; Bogusky. This one showcases a bridal party.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/BO2y1Xx-LxQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Now, the brand has left the family vacation and entered into a real danger zone. The bridal shower above looks great on film. In real life, you&#8217;d be looking at a dozen women from a dozen families. Thus, the potential exposure to COVID-19 for each guest would multiply exponentially.<\/p>\n<h2>Add A Safety Message (It&#8217;s Not Hard To Do)<\/h2>\n<p>Vrbo would be a tough account to have, today. Any travel-and-tourism account would be. The brand and the agency need to promote travel at a time when travel is not safe.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Hi David, We recommend using your best judgement when considering booking a trip during this time. We count staycations and road trips with just your immediate family as vacations too! Let us know if we can help with any ideas.<\/p>\n<p>-Mace<\/p>\n<p>\u2014 Vrbo (@vrbo) <a href=\"https:\/\/twitter.com\/vrbo\/status\/1343581860128030727?ref_src=twsrc%5Etfw\">December 28, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>My main problem with this campaign is how it lands incongruously. People all over the nation chose to stay home for the holidays. It was a sacrifice made by millions. Vrbo&#8217;s ad campaign fails to recognize this and seems to be saying that there&#8217;s another class of people who are free from these sacrifices and the burdens endured by the rest of us.<\/p>\n<p>With all the divisions we have in this land, do we really need another one? Those who take vacations, and those who do not, is not a division I am prepared to recognize.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;When the only thing that matters is being together, why not bring the holiday to a Vrbo vacation home\u2014somewhere with more space to get even close to the people you love? That&#8217;s a terrific line and a good idea for another time and place. In this time and place, Americans are being asked to stay [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,117],"tags":[],"class_list":{"0":"post-36308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-review","8":"category-traveltourism-marketing","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vrbo Time Travels To A Future State Where COVID-19 Barely Exists - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/vrbo-time-travels-to-a-future-state-where-covid-19-barely-exists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vrbo Time Travels To A Future State Where COVID-19 Barely Exists - Adpulp\" \/>\n<meta property=\"og:description\" content=\"&#8220;When the only thing that matters is being together, why not bring the holiday to a Vrbo vacation home\u2014somewhere with more space to get even close to the people you love? 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