{"id":36333,"date":"2021-01-03T08:01:08","date_gmt":"2021-01-03T14:01:08","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36333"},"modified":"2021-01-03T08:03:06","modified_gmt":"2021-01-03T14:03:06","slug":"a-2020-send-off-that-sounds-off","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/a-2020-send-off-that-sounds-off\/","title":{"rendered":"A 2020 Send Off That Sounds Off"},"content":{"rendered":"<p>Holiday greetings from ad agencies are typically boring affairs and they&#8217;re easy to toss aside after a quick glance. <a href=\"https:\/\/publicinc.com\/\">Public Inc.<\/a>, a full-service social impact agency, decided that another holiday yawn would not do. So they left a mark.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SWYnVepM8VM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>At this rate, 2020 is going to develop a complex. There were also good things that occurred in 2020.<\/p>\n<p>I think it&#8217;s good to see the events of 2020 for that they were\u2014extremely clarifying. Now we know how vulnerable we are as individuals, as workers, and as Americans.<\/p>\n<p>Our culture has been exposed for what it is. In America, we value the individual over all else. It&#8217;s a disease of the mind and spirit, but we&#8217;ve made it into a mythic mountain when it&#8217;s a pile of sand.<\/p>\n<h2>Can Brands Breakthrough Isolation and Angst?<\/h2>\n<p>I continue to bring the state of our <a href=\"https:\/\/www.adpulp.com\/the-united-states-of-disarray\/\">American disarray and division<\/a> forward in these pages for a reason. Advertising, marketing, and media pros must sail their brands into this wind and find a way to make direct connections with prospective customers.<\/p>\n<p>For more than a century, brands have relied on media vehicles to advance their marketplace position and corporate agendas. But so many American media vehicles are tainted or falling apart.<\/p>\n<p>Today, savvy brands are self-reliant and focused on sharing their best stories on their own channels and in highly targeted digital spaces.<\/p>\n<h2>Retailer Media Is A Highly Targeted Digital Space<\/h2>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2020\/12\/14\/ad-agency-forecast-expect-the-advertising-market-to-rebound-in-2021\/\">Zenith reports notes that digital transformation is rapidly shifting budgets to digital advertising<\/a>. By 2023 Zenith expects digital ads to account for 58% of all global ad spend.<\/p>\n<p>\u201cThe pandemic has permanently changed consumers\u2019 shopping habits, and for many, eCommerce has become the norm,\u201d said Lauren Hanrahan, Chief Executive Officer, Zenith USA. \u201cRetailer media offers brands the opportunity to connect with consumers at the most crucial point of the customer journey when the final purchase decision is made.\u201d<\/p>\n<p>According to <a href=\"https:\/\/digiday.com\/marketing\/as-retail-media-grows-rapidly-advertisers-are-uncertain-where-to-spend\/\"><em>Digiday<\/em><\/a>, as retailers like Walgreens, CVS, and Home Depot roll out new retail media networks they are playing catch up to Amazon, Walmart, and Target.<\/p>\n<p><a href=\"https:\/\/www.emarketer.com\/content\/retail-media-networks-2019\"><strong>Why are retailers looking to<\/strong> <strong>develop<\/strong> <strong>digital ad<\/strong> <strong>businesses?<\/strong> <\/a><\/p>\n<p>According to eMarketer, &#8220;In the age of price transparency, many retailers are finding topline growth and margins harder to come by. Building out advertising as a secondary revenue stream promises incremental growth coupled with an attractive margin profile that can improve retailers\u2019 financial prospects.&#8221;<\/p>\n<p>These in-house networks provide extra income for the retailers, but Hanrahan already made the case for retailer media: Make an impact at the point of sale or fail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holiday greetings from ad agencies are typically boring affairs and they&#8217;re easy to toss aside after a quick glance. Public Inc., a full-service social impact agency, decided that another holiday yawn would not do. So they left a mark. At this rate, 2020 is going to develop a complex. There were also good things that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,27,61],"tags":[],"class_list":{"0":"post-36333","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-media-trends","9":"category-retail","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A 2020 Send Off That Sounds Off - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/a-2020-send-off-that-sounds-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A 2020 Send Off That Sounds Off - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Holiday greetings from ad agencies are typically boring affairs and they&#8217;re easy to toss aside after a quick glance. 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Hundreds of thousands of people had to learn to work remotely, practically overnight. Many agencies lost accounts and consequently, many people lost their jobs. 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The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software Have a great Independence Day Weekend.","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/07\/reading.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":32859,"url":"https:\/\/www.adpulp.com\/ad-biz-is-facing-dire-outlooks-for-2020-revenue-new-business-and-jobs\/","url_meta":{"origin":36333,"position":3},"title":"Ad Biz Is Facing Dire Outlooks for 2020 Revenue, New Business, and Jobs","author":"David Burn","date":"March 26, 2020","format":false,"excerpt":"How are you feeling about the future of your agency and your job? Or if you're primarily an independent contractor, what is your outlook? I am hearing anecdotally from friends in the business that things look pretty bleak on the horizon. Then there are the press reports to weigh, which\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/deep-dive_new-meaning_economy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/deep-dive_new-meaning_economy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/deep-dive_new-meaning_economy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/deep-dive_new-meaning_economy.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/deep-dive_new-meaning_economy.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":22483,"url":"https:\/\/www.adpulp.com\/christmas-enjoy-wexleys-non-denominational-holiday-greeting\/","url_meta":{"origin":36333,"position":4},"title":"This Christmas, Enjoy Wexley&#8217;s Non-Denominational Holiday Greeting","author":"David Burn","date":"December 23, 2014","format":false,"excerpt":"Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: http:\/\/youtu.be\/Sp3q6WO4tAU At the end of the video, viewers are\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/12\/Non-denominational_Winter_Song_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/12\/Non-denominational_Winter_Song_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/12\/Non-denominational_Winter_Song_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/12\/Non-denominational_Winter_Song_-_YouTube.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":6049,"url":"https:\/\/www.adpulp.com\/a_new_twist_on\/","url_meta":{"origin":36333,"position":5},"title":"A New Twist On The Ol&#8217; Agency Holiday Card","author":"Dan Goldgeier","date":"December 10, 2008","format":false,"excerpt":"Miami agency Turkel decided to do some recycling this year for its holiday cards. Literally. The agency collected old and used greeting cards, like the one below, and mailed them out to their clients with the notion that Old cards can be recycled, but not old ideas. There's also a\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"sick_card.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2008\/12\/10\/sick_card.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36333"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36334"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}