{"id":36421,"date":"2021-01-23T05:56:04","date_gmt":"2021-01-23T11:56:04","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36421"},"modified":"2021-01-23T06:27:48","modified_gmt":"2021-01-23T12:27:48","slug":"find-yourself-a-city-to-plug-in","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/find-yourself-a-city-to-plug-in\/","title":{"rendered":"Find Yourself A City To Plug In"},"content":{"rendered":"

“Did I forget to mention –
\nForget to mention Memphis
\nHome of Elvis and the ancient Greeks
\nDo I smell – I smell home cooking
\nIt’s only the river – it’s only the river” –David Byrne<\/a><\/p>\n

One of the biggest barriers to buying an electric vehicle is the idea that there are not enough charging points. The new Chevrolet Bolt EV overcomes this objection because it doesn’t require a special charging station.<\/p>\n

In this new campaign from McCann Worldgroup M\u00e9xico and Chevrolet, this key selling point is made graphically, by comparing the number of gas stations in a city to the number of electrical outlets.<\/p>\n

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Luis “Tim” Gonz\u00e1lez, Creative Vice President of the agency, said, \u201cWe knew that the craft of the pieces had to be at its highest level. To bring the campaign together in terms of art direction was a long process, almost handmade. We needed to make an approximate but serious calculation of the number of connectors and to be able to map this information while preserving aesthetic values.\u201d<\/p>\n

CEO of General Motors Mexico, Francisco Garza, recently said, \u201cOur past has been generous, our present is very good and our future will be even better. We see a world with ZERO emissions, ZERO accidents, and ZERO congestion.\u201d<\/p>\n

A Different Twist on EV Advertising<\/h2>\n

Veloz is a not-for-profit organization<\/a> that creates public awareness campaigns to overcome barriers to electrification and create a virtuous cycle of desire and demand, with more affordable makes and models and refueling stations.<\/p>\n