{"id":36427,"date":"2021-01-24T08:03:53","date_gmt":"2021-01-24T14:03:53","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36427"},"modified":"2021-01-24T08:03:53","modified_gmt":"2021-01-24T14:03:53","slug":"know-whats-up-in-21-read-wunderman-thompsons-new-future-100-report","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/know-whats-up-in-21-read-wunderman-thompsons-new-future-100-report\/","title":{"rendered":"Know What’s Up in ’21: Read Wunderman Thompson’s New Future 100 Report"},"content":{"rendered":"

As a marketer, are you feeling cautiously optimistic about 2021? Can 2021 be a hopeful year of economic rebound and societal healing? Wunderman Thompson Intelligence, the agency\u2019s futures think tank and innovation unit, believes so. Their findings are presented in the agency’s annual\u00a0Future 100 report<\/a>, which helps lift the lid on trends that will shape the coming 12 months.<\/p>\n

Mel Edwards, Global CEO, Wunderman Thompson says, \u201cAt a time when gaining a competitive advantage has never been more important, the Future 100 report reveals the key trends that will shape consumer behavior and define the way ambitious brands engage with their customers during the coming year. These insights will help marketing leaders inspire growth for their organizations and move forward into 2021 with confidence and optimism.\u201d<\/p>\n

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The wide-ranging trends look at creative innovations set to go\u00a0mainstream<\/a> along with shifts in consumer behaviors across 10 different sectors. The one hundred trends in the report are drawn from the culture, technology, travel, branding and marketing, food and beverage, beauty, retail, health, plus the business and finance sectors.<\/p>\n

For the first time, the report also looks at work trends, as the dual forces of a mass shift to home working and the rise in unemployment fueled by the pandemic, change our professional lives dramatically.<\/p>\n

Developments under the spotlight include:<\/u><\/b><\/p>\n