{"id":36497,"date":"2021-02-08T05:59:59","date_gmt":"2021-02-08T11:59:59","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36497"},"modified":"2021-02-08T08:32:25","modified_gmt":"2021-02-08T14:32:25","slug":"on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/","title":{"rendered":"On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial"},"content":{"rendered":"<p>Non-lyrical tones presented over white Christian iconography in the middle of a cold Kansas winter. Now, that&#8217;ll bring Americans together.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/D2XYH-IEvhI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The spot is contrived and doesn&#8217;t even attempt to place Jeep <em>in<\/em> the solution. <\/p>\n<p>\u201cIt\u2019s a bit downbeat, it\u2019s very quiet, it\u2019s a prayer,\u201d <a href=\"https:\/\/www.wsj.com\/articles\/jeep-super-bowl-ad-enlists-bruce-springsteen-to-unite-america-11612674060?mod=e2tw\">said Olivier Francois<\/a>, global chief marketing officer at Stellantis NV, parent company of the Jeep and Chrysler brands. \u201cI think the whole thing is Bruce\u2019s prayer for an America reunited that finds its common ground again.\u201d<\/p>\n<p>The long-form commercial is also doing the thing that it wants to undo by reminding us of the deep urban\/rural divide in this nation and our house divided.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Yikes. <a href=\"https:\/\/twitter.com\/hashtag\/jeep?src=hash&amp;ref_src=twsrc%5Etfw\">#jeep<\/a> using a unity message while centering white male, Christian, middle America is &#8230;.incredibly tone deaf.<\/p>\n<p>America is made up of a much more than that and a \u201cunity\u201d stance should represent it.<\/p>\n<p>\u2014 Catherine Dailey (@cnast_) <a href=\"https:\/\/twitter.com\/cnast_\/status\/1358610299599872000?ref_src=twsrc%5Etfw\">February 8, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Maybe don\u2019t use a highly politically active entertainer to talk about unity. Also, you\u2019re no Ram farmer.<\/p>\n<p>&mdash; Jason Fox, aka @leeclowsbeard (@jason_fox) <a href=\"https:\/\/twitter.com\/jason_fox\/status\/1358606869699452930?ref_src=twsrc%5Etfw\">February 8, 2021<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">I love Bruce Springsteen, but he&#39;s spent 50 years singing about working-class people fighting through hardscrabble lives. \u201cOur soil is common ground\u201d feels like an empty, cliched sentiment here. <a href=\"https:\/\/twitter.com\/hashtag\/AAFChalkTalk?src=hash&amp;ref_src=twsrc%5Etfw\">#AAFChalkTalk<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SBads?src=hash&amp;ref_src=twsrc%5Etfw\">#SBads<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Plannerbowl?src=hash&amp;ref_src=twsrc%5Etfw\">#Plannerbowl<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/3percentSB?src=hash&amp;ref_src=twsrc%5Etfw\">#3percentSB<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SuperBowlAds?src=hash&amp;ref_src=twsrc%5Etfw\">#SuperBowlAds<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/adbowl?src=hash&amp;ref_src=twsrc%5Etfw\">#adbowl<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/brandbowl?src=hash&amp;ref_src=twsrc%5Etfw\">#brandbowl<\/a><\/p>\n<p>&mdash; Dan Goldgeier (@DanGoldgeier) <a href=\"https:\/\/twitter.com\/DanGoldgeier\/status\/1358606742867779585?ref_src=twsrc%5Etfw\">February 8, 2021<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/p>\n<p>To be fair, some smart advertising people do like the Jeep ad. <a href=\"https:\/\/www.facebook.com\/ernieschenck\/posts\/10159641116812526\">Ernie Schenck likes it<\/a>.<\/p>\n<blockquote><p>Springsteen and Jeep. Geezus. For my money, this is better than Eminem. It goes like a dagger to the ruined heart of this country. Such a deeply powerful message. Such a deeply felt call to unity. Quite possibly the commercial of this year until something else comes along in the months to topple it, but I wouldn&#8217;t hold my breath. Thank you, Boss. Thank you, Kansas. Thank you, Jeep.<\/p><\/blockquote>\n<p>Like a dagger to the ruined heart of this country? I don&#8217;t see that or feel that. But I respect that others do.<\/p>\n<h2>What Was the Client Thinking?<\/h2>\n<p>\u201cI\u2019m not shooting for funny or serious,\u201d Mr. Francois said. \u201cI don\u2019t care. I\u2019m shooting for a lasting message.\u201d<\/p>\n<p>Mr. Springsteen wrote and produced the original score with collaborator Ron Aniello, the company said. Doner pitched the concept to Mr. Francois, who took it to Mr. Springsteen\u2019s team through producer Jon Landau.<\/p>\n<p>Mr. Francois previously spent more than a decade trying to cast Mr. Springsteen in ads, but Mr. Springsteen had resisted, said Mr. Francois. After seeing the latest concept from his agency, he tried one more time, he said.<\/p>\n<p>Mr. Francois added that Mr. Springsteen embodies the rugged and American nature of the Jeep brand. \u201cIt\u2019s a match made in heaven,\u201d he said.<\/p>\n<h2>Tracker and Bass Pro Shops Get It Done<\/h2>\n<p>There was another Super Bowl commercial last night that did Jeep&#8217;s job, but better.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yfLz54hzpPs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&#8220;In these trying times, we need nature more the ever. We need nature to remind us, like a sunrise or turning of the tides, these challenges will pass. We need nature to help us heal and reconnect with the ones we love the most.&#8221;<\/p>\n<p>That&#8217;s a message I am prepared to believe and act on. How about you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Non-lyrical tones presented over white Christian iconography in the middle of a cold Kansas winter. Now, that&#8217;ll bring Americans together. The spot is contrived and doesn&#8217;t even attempt to place Jeep in the solution. \u201cIt\u2019s a bit downbeat, it\u2019s very quiet, it\u2019s a prayer,\u201d said Olivier Francois, global chief marketing officer at Stellantis NV, parent [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,47,127,65],"tags":[],"class_list":{"0":"post-36497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-account","8":"category-celebrity-endorsement","9":"category-creative-review","10":"category-super-bowl","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Non-lyrical tones presented over white Christian iconography in the middle of a cold Kansas winter. Now, that&#8217;ll bring Americans together. The spot is contrived and doesn&#8217;t even attempt to place Jeep in the solution. \u201cIt\u2019s a bit downbeat, it\u2019s very quiet, it\u2019s a prayer,\u201d said Olivier Francois, global chief marketing officer at Stellantis NV, parent [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-08T11:59:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-08T14:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg?fit=1200%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial\",\"datePublished\":\"2021-02-08T11:59:59+00:00\",\"dateModified\":\"2021-02-08T14:32:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/\"},\"wordCount\":558,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg\",\"articleSection\":[\"Car Account\",\"Celebrity Endorsement\",\"Featured Creative\",\"Super Bowl\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/\",\"url\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/\",\"name\":\"On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg\",\"datePublished\":\"2021-02-08T11:59:59+00:00\",\"dateModified\":\"2021-02-08T14:32:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/","og_locale":"en_US","og_type":"article","og_title":"On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial - Adpulp","og_description":"Non-lyrical tones presented over white Christian iconography in the middle of a cold Kansas winter. Now, that&#8217;ll bring Americans together. The spot is contrived and doesn&#8217;t even attempt to place Jeep in the solution. \u201cIt\u2019s a bit downbeat, it\u2019s very quiet, it\u2019s a prayer,\u201d said Olivier Francois, global chief marketing officer at Stellantis NV, parent [&hellip;]","og_url":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/","og_site_name":"Adpulp","article_published_time":"2021-02-08T11:59:59+00:00","article_modified_time":"2021-02-08T14:32:25+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg?fit=1200%2C600&ssl=1","type":"image\/jpeg"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial","datePublished":"2021-02-08T11:59:59+00:00","dateModified":"2021-02-08T14:32:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/"},"wordCount":558,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg","articleSection":["Car Account","Celebrity Endorsement","Featured Creative","Super Bowl"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/","url":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/","name":"On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg","datePublished":"2021-02-08T11:59:59+00:00","dateModified":"2021-02-08T14:32:25+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/on-super-bowl-sunday-jeep-drives-into-a-joe-biden-commercial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The-Boss-in-Kansas.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-9uF","jetpack-related-posts":[{"id":18146,"url":"https:\/\/www.adpulp.com\/super-bowl-spots-jeep-versus-dodge-ram-and-my-dual-reaction\/","url_meta":{"origin":36497,"position":0},"title":"Super Bowl Spots: Jeep Versus Dodge RAM And My Dual Reaction","author":"Dan Goldgeier","date":"February 4, 2013","format":false,"excerpt":"Here\u2019s the one and only question I\u2019ve been pondering about last night\u2019s Super Bowl TV spots: Why was I instantly smitten with the Dodge RAM \u201cSo God Made A Farmer\u201d spot but thought the Jeep \"Whole Again\" soldier tribute spot was crass and exploitative? I'm speaking of my immediate, visceral\u2026","rel":"","context":"In &quot;Art of Advertising&quot;","block_context":{"text":"Art of Advertising","link":"https:\/\/www.adpulp.com\/category\/art-of-advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":34269,"url":"https:\/\/www.adpulp.com\/jeep-beep-beeps-the-new-bronco-bucks\/","url_meta":{"origin":36497,"position":1},"title":"Jeep Beep Beeps. The New Bronco Bucks.","author":"David Burn","date":"July 11, 2020","format":false,"excerpt":"Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup. Their requests are being answered. The Bronco, which will be assembled at Ford's Michigan Assembly Plant in Wayne, will go on sale next year. The new\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/run-free.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/run-free.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/run-free.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/run-free.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/run-free.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":8018,"url":"https:\/\/www.adpulp.com\/einstein_said_n\/","url_meta":{"origin":36497,"position":2},"title":"Einstein Said, &#8220;Nationalism Is An Infantile Disease&#8221;","author":"David Burn","date":"June 11, 2010","format":false,"excerpt":"A friend in the business told me earlier this week that Wieden + Kennedy is all about America. I considered his point and said, I see what you mean, what with Levi's, Coke and Dodge on the roster. And Nike, P&G and ESPN. Now, this morning Ad Age offers up\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":20902,"url":"https:\/\/www.adpulp.com\/jeep-cherokee-wild-turkey-will-set-free\/","url_meta":{"origin":36497,"position":3},"title":"Jeep Cherokee and Wild Turkey Will Set You Free","author":"David Burn","date":"November 4, 2013","format":false,"excerpt":"Hey man, don't let your routine get you down. Sure the pressures of work threaten to destroy your good mood and there's not enough money to send the kids to college, plus your football team is an embarrassment. But seriously none of that matters when you drive a new Jeep\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/11\/Cherokee-_Built-Free.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/11\/Cherokee-_Built-Free.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/11\/Cherokee-_Built-Free.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":35383,"url":"https:\/\/www.adpulp.com\/reach-extremeterrain-with-jeep-mods-that-rock\/","url_meta":{"origin":36497,"position":4},"title":"Reach ExtremeTerrain With Jeep Mods That Rock","author":"David Burn","date":"October 2, 2020","format":false,"excerpt":"Extreme Terrain is a premium sponsor of Adpulp.com Customization, consumer-generated content, testimonial, brand community...they're all present in this new video series from ExtremeTerrain.com. The leader in leader in aftermarket Jeep Wrangler, Gladiator, Toyota Tacoma, and Tundra parts and accessories introduces \u201cCustomer Builds,\u201d a new video series with a focus on\u2026","rel":"","context":"In &quot;Sponsored Content&quot;","block_context":{"text":"Sponsored Content","link":"https:\/\/www.adpulp.com\/category\/sponsored-content\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/xtspotlight1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/xtspotlight1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/xtspotlight1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/xtspotlight1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/xtspotlight1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":8112,"url":"https:\/\/www.adpulp.com\/america_builds\/","url_meta":{"origin":36497,"position":5},"title":"America Builds Cool, Badass Stuff: The Chevrolet Version","author":"Dan Goldgeier","date":"July 13, 2010","format":false,"excerpt":"Here's the new Chevrolet (don't call it Chevy!) Corvette spot from Goodby, Silverstein & Partners: This comes not too long after Wieden's Jeep and Dodge spots. Sounds like America certainly needs some reassuring these days, doesn't it?","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36497"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36498"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}