{"id":36512,"date":"2021-02-14T06:58:18","date_gmt":"2021-02-14T12:58:18","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36512"},"modified":"2021-02-14T06:58:18","modified_gmt":"2021-02-14T12:58:18","slug":"smart-kids-can-see-and-smooth-that-wrinkle-in-your-brow","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/smart-kids-can-see-and-smooth-that-wrinkle-in-your-brow\/","title":{"rendered":"Smart Kids Can See (and Smooth) That Wrinkle In Your Brow"},"content":{"rendered":"<p>Kids see the world differently. Kids are naturally optimistic.<\/p>\n<p>Right now, adults could use some child-like enthusiasm, and <a href=\"https:\/\/www.kiwico.com\/about-us\">KiwiCo&#8217;s new commercial<\/a> delivers it.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Fajxyic4750?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>When a child actor is asked to speak to adult themes, the outcomes are typically terrible. Not this time. The young girl at the center of this spot makes the spot work. She&#8217;s also a rocket launcher.<\/p>\n<h2>Expand Horizons via Art &amp; Science<\/h2>\n<p><a href=\"https:\/\/www.kiwico.com\/\">KiwiCo<\/a> is a subscription business in the childhood education space. The company delivers science and art projects that provide serious fun and hands-on learning for kids of all ages.<\/p>\n<p>With this new campaign, created by LA-based branding studio <a href=\"https:\/\/www.third-date.com\/\">Third Date<\/a>, KiwiCo handed over the mic to the little ones. Third Date Co-founder Brittany Grinham says, \u201cThe truth is, that kids understand the world needs fixing. But with this film, we wanted to show the power in their optimism.\u201d<\/p>\n<p>The spot is directed by <a href=\"https:\/\/www.namesakecontent.com\/sage-bennett\">Sage Bennett<\/a> of Namesake. By using sweeping cinematic vistas set alongside everyday views of a child&#8217;s world, the spot has drama and perspective that drives home the idea of a kid\u2019s potential in the greater world. Bennett\u2019s visual narrative is also underpinned by a rousing score courtesy of <a href=\"https:\/\/www.south-music.com\/\">SOUTH Music &#038; Sound<\/a>.<\/p>\n<h2>Working with Kids <em>Is<\/em> Playing with Kids<\/h2>\n<p>Bennett says, \u201cWith shoots like this, working with kids, and with nature, there needs to be some space to play, and adjust as necessary.\u201d<\/p>\n<p>There was plenty of room for play at the equestrian rehab ranch where the shoot took place.\u00a0The ranch provided the interiors, backyard, climbable trees, and a beautiful lookout all in one location, allowing Bennett and the crew to capture an ambitious number of shots within their limited timeframe working with the child actors.<\/p>\n<p>The spot features a real-life family composed of children Juelle and Bryson, and parents Bryan and Marcilyn Jones.<\/p>\n<p>Bennett says, \u201cKids are less self-aware than adults, which can work to your advantage. I find you can pull genuine performances when you give them the space to be themselves within the controlled environment you need for the shot.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kids see the world differently. Kids are naturally optimistic. Right now, adults could use some child-like enthusiasm, and KiwiCo&#8217;s new commercial delivers it. When a child actor is asked to speak to adult themes, the outcomes are typically terrible. Not this time. The young girl at the center of this spot makes the spot work. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[67,127],"tags":[],"class_list":{"0":"post-36512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-directors","8":"category-creative-review","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Kids Can See (and Smooth) That Wrinkle In Your Brow - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/smart-kids-can-see-and-smooth-that-wrinkle-in-your-brow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Kids Can See (and Smooth) That Wrinkle In Your Brow - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Kids see the world differently. 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Very Young.","author":"Dan Goldgeier","date":"September 27, 2011","format":false,"excerpt":"How far will marketers go to make a brand impression? Apparently, all the way to the crib. I'd love to hear from the parents of toddlers, because this Adweek article about marketing to newborns and 2-3 year-olds sounds pretty sleazy: Licensed characters, of course, have been plastered on packaged foods,\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.adpulp.com\/marketers-aim-to-skew-young-very-young\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3800,"url":"https:\/\/www.adpulp.com\/romney_rhymes_w\/","url_meta":{"origin":36512,"position":5},"title":"Romney Rhymes With Empty, And This Spot Shows Why","author":"Dan Goldgeier","date":"May 9, 2007","format":false,"excerpt":"How many verbal and visual cliches can you fit into a 30-second spot? \"This isn't the time to shrink...\" \"It's a time to stand in strength...\" \"If we lock our arms together...\" You couldn't write an emptier, more vacuous political commercial if you tried. 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