{"id":36519,"date":"2021-02-16T05:51:07","date_gmt":"2021-02-16T11:51:07","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36519"},"modified":"2021-02-16T05:51:07","modified_gmt":"2021-02-16T11:51:07","slug":"the-worlds-first-storytelling-machine-no-its-just-a-car","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/the-worlds-first-storytelling-machine-no-its-just-a-car\/","title":{"rendered":"The World&#8217;s First Storytelling Machine? No, It&#8217;s Just A Car."},"content":{"rendered":"<p>Here&#8217;s a new commercial from Kia that relies on hyperbole. You could say that hyperbole comes with the territory. That it&#8217;s expected, especially in automotive advertising.<\/p>\n<p>Yet, hyperbole does nothing to help build brand value. Because it&#8217;s a lie.<\/p>\n<p>The truth is we&#8217;ve been telling stories since campfires were invented.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/VQW4kEh44Xs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>I had a highly annoying boss once. Thankfully, he said one brilliant thing to me in my short time on his team. He said, &#8220;smart is better than clever.&#8221;<\/p>\n<p>The Kia spot is clever. It&#8217;s playful. Maybe it&#8217;s even a bit weird. But it is <em>not<\/em> smart.<\/p>\n<p>Any vehicle can transport a person. A Kia, a Ford, a Toyota. Movement from one place to another more dreamy place is built-in to the concept of automotive engineering. When making a commercial, the point is to provide a lens that differentiates the brand. And to do that you need a fact-based hook.<\/p>\n<p>I don&#8217;t know what Kia&#8217;s best fact-based hook is, but for argument&#8217;s sake, let&#8217;s say it&#8217;s price-based. If the Kia Sorrento saves you five to ten grand over other options, there&#8217;s money left on the table for adventures. That&#8217;s a point of difference that can be successfully conveyed in a commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a new commercial from Kia that relies on hyperbole. You could say that hyperbole comes with the territory. That it&#8217;s expected, especially in automotive advertising. Yet, hyperbole does nothing to help build brand value. Because it&#8217;s a lie. The truth is we&#8217;ve been telling stories since campfires were invented. I had a highly annoying [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,87,127,38],"tags":[],"class_list":{"0":"post-36519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-account","8":"category-copy","9":"category-creative-review","10":"category-lifestyle-marketing","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The World&#039;s First Storytelling Machine? 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I had a highly annoying [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/the-worlds-first-storytelling-machine-no-its-just-a-car\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-16T11:51:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/02\/The_Worlds_First_Storytelling_Machine___2021_Kia_Sorento_Midsize_SUV_-_YouTube-1.png?fit=1100%2C527&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"527\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/the-worlds-first-storytelling-machine-no-its-just-a-car\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/the-worlds-first-storytelling-machine-no-its-just-a-car\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"The World&#8217;s First Storytelling Machine? 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