{"id":36532,"date":"2021-03-11T14:56:42","date_gmt":"2021-03-11T20:56:42","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36532"},"modified":"2021-03-11T16:15:57","modified_gmt":"2021-03-11T22:15:57","slug":"adpulp-book-review-trustworthy-gives-brands-a-roadmap-to-walk-the-talk","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/adpulp-book-review-trustworthy-gives-brands-a-roadmap-to-walk-the-talk\/","title":{"rendered":"AdPulp Book Review: <i>Trustworthy<\/i> Gives Brands A Roadmap To Walk The Talk"},"content":{"rendered":"<p>There\u2019s a classic trade ad for McGraw-Hill Magazines in which a stern-looking guy in a desk chair says, \u201cI don\u2019t know who you are. I don\u2019t know your company\u2026Now-what was it you wanted to sell me?\u201d (There\u2019s more copy, but you can <a href=\"https:\/\/www.pinterest.com\/pin\/399976010625870385\/\">see it for yourself.)<\/a> Decades later, we live in a world of self-professed thought leaders and a PR firm that proclaims itself the arbiter of \u201ctrust\u201d in its annual surveys, leaving the rest of us to wonder what we can truly believe.<\/p>\n<p>So how does a brand prove itself? Margot Bloomstein has some thoughts in her book <i><a href=\"https:\/\/www.amazon.com\/Trustworthy-Smartest-Brands-Cynicism-Bridge\/dp\/1989603920\">Trustworthy: How the Smartest Brands Beat Cynicism and Bridge The Trust Gap.<\/a> <\/i><\/p>\n<p><a href=\"https:\/\/www.adpulp.com\/adpulp-book-review-trustworthy-gives-brands-a-roadmap-to-walk-the-talk\/41ythxlj2el-_sx330_bo1204203200_\/\" rel=\"attachment wp-att-36533\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/41YthXLJ2EL._SX330_BO1204203200_.jpg\" alt=\"\" width=\"332\" height=\"499\" class=\"alignnone size-full wp-image-36533\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/41YthXLJ2EL._SX330_BO1204203200_.jpg 332w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/41YthXLJ2EL._SX330_BO1204203200_-200x300.jpg 200w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><\/a><\/p>\n<p>Bloomstein outlines a simple, three-point plan to create and maintain and effective communications plan that builds trust. Using examples from startups, established brands, and government entities, Bloomstein reiterates the need for clarity, transparency, and accountability at all times. As we all know, it\u2019s easy to say and incredibly hard for brands to implement.<\/p>\n<p><i>Trustworthy<\/i> makes a great read for anyone who\u2019s building a brand from the ground up or reworking a communications plan. There&#8217;s plenty of advice for getting started, plus dealing with issues and problems that arise along the way. I wish it were as easy as Bloomstein outlines. Unfortunately, today\u2019s world gives brands of all kinds the ability to hide the truth behind legalese, jargon, and behind-the-scenes chicanery that doesn\u2019t mesh with their public image. The question becomes: Corporations and their advertising &amp; PR firms created the trust gap \u2014 do we trust them to close it?<\/p>\n<p><i>Special thanks to Smith Publicity for providing me with a review copy.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a classic trade ad for McGraw-Hill Magazines in which a stern-looking guy in a desk chair says, \u201cI don\u2019t know who you are. I don\u2019t know your company\u2026Now-what was it you wanted to sell me?\u201d (There\u2019s more copy, but you can see it for yourself.) Decades later, we live in a world of self-professed [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":36534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,16],"tags":[],"class_list":{"0":"post-36532","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-pr","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/adpulp-book-review-trustworthy-gives-brands-a-roadmap-to-walk-the-talk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk - Adpulp\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a classic trade ad for McGraw-Hill Magazines in which a stern-looking guy in a desk chair says, \u201cI don\u2019t know who you are. I don\u2019t know your company\u2026Now-what was it you wanted to sell me?\u201d (There\u2019s more copy, but you can see it for yourself.) 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