{"id":36546,"date":"2021-03-15T05:11:50","date_gmt":"2021-03-15T10:11:50","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36546"},"modified":"2021-03-15T05:15:39","modified_gmt":"2021-03-15T10:15:39","slug":"new-ad-chatter-episode-with-special-guest-john-january-co-ceo-of-signal-theory","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/new-ad-chatter-episode-with-special-guest-john-january-co-ceo-of-signal-theory\/","title":{"rendered":"New Ad Chatter Episode with Special Guest, John January, Co-CEO of Signal Theory"},"content":{"rendered":"<p>John January came up in the agency business as a copywriter. Today, John is the Co-CEO of <a href=\"https:\/\/signaltheory.com\">Signal Theory<\/a>, one of the biggest and best advertising agencies in Kansas City.<\/p>\n<p>In this new episode of Ad Chatter\u2014the podcast from the makers of Adpulp.com\u2014Dan Goldgeier and I ask John about his journey. Listen in to hear how he went from &#8220;one great teacher,&#8221; to study journalism at Wichita State, to work as a copywriter, then a creative director, executive creative director, and now co-leader of an agency with 120+ people in two offices.<\/p>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1313542\/8137853-ad-chatter-season-2-episode-3-featuring-special-guest-john-january-co-ceo-of-signal-theory.js?container_id=buzzsprout-player-8137853&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>In this new episode, John describes the challenges of working remotely, how his agency continues to weather the storm, the business benefits that accrue when switching to a singular industry focus (in Signal Theory&#8217;s case, food), how brand experience is the name of the game, and much more.<\/p>\n<figure id=\"attachment_36548\" aria-describedby=\"caption-attachment-36548\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36548 size-large\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/Shatto_Truck_Sunset-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/Shatto_Truck_Sunset-1024x576.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/Shatto_Truck_Sunset-300x169.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/Shatto_Truck_Sunset-768x432.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/Shatto_Truck_Sunset-1536x864.jpg 1536w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/Shatto_Truck_Sunset.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-36548\" class=\"wp-caption-text\">Signal Theory&#8217;s rebranding work for Shatto Milk Company<\/figcaption><\/figure>\n<p>Dan and I have both met John in person, and I&#8217;ve also been hired by him on two separate occasions, once to write copy and again to present <a href=\"https:\/\/www.adpulp.com\/category\/ad-legends\/\">the Ad Legends workshop<\/a>.<\/p>\n<p>I mention at one point in the show that we&#8217;re &#8216;proud of John&#8217; and want to celebrate and share him with our listeners and readers. It&#8217;s true because there are not many people in John&#8217;s position today who remain humble, grounded, and eager to do the right thing for his teams, and consequently his clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John January came up in the agency business as a copywriter. Today, John is the Co-CEO of Signal Theory, one of the biggest and best advertising agencies in Kansas City. In this new episode of Ad Chatter\u2014the podcast from the makers of Adpulp.com\u2014Dan Goldgeier and I ask John about his journey. Listen in to hear [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[329,6],"tags":[],"class_list":{"0":"post-36546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-chatter","8":"category-ad-people","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Ad Chatter Episode with Special Guest, John January, Co-CEO of Signal Theory - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/new-ad-chatter-episode-with-special-guest-john-january-co-ceo-of-signal-theory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Ad Chatter Episode with Special Guest, John January, Co-CEO of Signal Theory - Adpulp\" \/>\n<meta property=\"og:description\" content=\"John January came up in the agency business as a copywriter. 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