{"id":36555,"date":"2021-03-27T08:06:31","date_gmt":"2021-03-27T13:06:31","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36555"},"modified":"2021-03-27T10:27:43","modified_gmt":"2021-03-27T15:27:43","slug":"keith-cartwrights-creative-audacity","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/keith-cartwrights-creative-audacity\/","title":{"rendered":"Keith Cartwright&#8217;s Creative Audacity"},"content":{"rendered":"<p><span class=\"lt-line-clamp__raw-line\"><a href=\"https:\/\/www.linkedin.com\/in\/cartwrightkeith\/\">Keith Cartwright<\/a> is the President and Chief Creative Officer of <a href=\"https:\/\/www.cartwright.co\/about\">CARTWRIGHT<\/a>, a new WPP backed creative agency located in Los Angeles. The agency is working to form a <\/span>new paradigm for how creativity is injected into the corporate body.<\/p>\n<p>In this <a href=\"https:\/\/www.campaignlive.com\/article\/campaign-chemistry-keith-cartwright\/1710337\">Campaign Chemistry podcast<\/a> from <em>Campaign US<\/em>, Cartwright explains. He says it&#8217;s always a small group of people who get the work done, and that it&#8217;s best to keep senior talent close to the client.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18367733\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/88AA3C\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&#8220;Advertising hasn&#8217;t lost its way or become irrelevant. In fact, our business is now more important and necessary than ever before. We take in more information in a day than our parents did in a lifetime. People aren&#8217;t sitting around waiting on your ad to come out. This requires a different type of creativity,&#8221; Cartwright says. &#8220;Creativity has to be bold and audacious in order for you to pay attention, inspire you to share, and entice you to want more.&#8221;<\/p>\n<p>During the podcast, Cartwright explains his agency&#8217;s point of view on <em>creative audacity<\/em>. It&#8217;s a spoken version of what it says on the agency&#8217;s website:<\/p>\n<blockquote>\n<h4 class=\"sc-AxjAm eiAeP\">In the attention economy this is the only way creative can stand out. It forces you to pay attention, entices you to react and provokes you to share. Creative Audacity is our secret sauce. An ideal that requires brave partners committed to making brave work. The result are brands that are impossible to ignore.<\/h4>\n<\/blockquote>\n<p><span class=\"lt-line-clamp__raw-line\">To me, it sounds like new wrapping on the age-old mantra, &#8220;The work, The work, The work.&#8221; This is not a criticism. It&#8217;s an observation that returning to the industry&#8217;s roots is returning to its strengths. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-36568\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/News___Cartwright-1024x464.png\" alt=\"\" width=\"1024\" height=\"464\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/News___Cartwright-1024x464.png 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/News___Cartwright-300x136.png 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/News___Cartwright-768x348.png 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/News___Cartwright-1536x696.png 1536w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/News___Cartwright-2048x928.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span class=\"lt-line-clamp__raw-line\">Keith Cartwright is also Co-Founder of <a href=\"https:\/\/www.saturdaymorning.co\/\">SATURDAY MORNING<\/a>, an organization built on using creativity to shift negative perceptions in the African American community. <\/span><\/p>\n<p><span class=\"lt-line-clamp__raw-line\">Keith previously held the position as Executive Creative Director at 72 and Sunny.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keith Cartwright is the President and Chief Creative Officer of CARTWRIGHT, a new WPP backed creative agency located in Los Angeles. The agency is working to form a new paradigm for how creativity is injected into the corporate body. In this Campaign Chemistry podcast from Campaign US, Cartwright explains. He says it&#8217;s always a small [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,3,296,52,334],"tags":[],"class_list":{"0":"post-36555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agencies","9":"category-agency-business","10":"category-change-agents","11":"category-podcast","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keith Cartwright&#039;s Creative Audacity - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/keith-cartwrights-creative-audacity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keith Cartwright&#039;s Creative Audacity - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Keith Cartwright is the President and Chief Creative Officer of CARTWRIGHT, a new WPP backed creative agency located in Los Angeles. 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That's why OrganiCare CEO and serial entrepreneur, Caroline Goodner,\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/FemiClear___femiclear__%E2%80%A2_Instagram_photos_and_videos.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/FemiClear___femiclear__%E2%80%A2_Instagram_photos_and_videos.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/FemiClear___femiclear__%E2%80%A2_Instagram_photos_and_videos.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/FemiClear___femiclear__%E2%80%A2_Instagram_photos_and_videos.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":29893,"url":"https:\/\/www.adpulp.com\/keith-reinhard-ad-legend-and-expert-storyteller\/","url_meta":{"origin":36555,"position":3},"title":"Keith Reinhard, Ad Legend and Expert Storyteller Spells It Out for Us","author":"David Burn","date":"May 20, 2019","format":false,"excerpt":"Keith Reinhard is chairman emeritus of DDB. 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Take a look: The spot was directed by Baker Smith and Butter Music & Sound worked on the music. Apparently, fans of the spot have asked the agency about the opening song, assuming it\u2019s a real, long-lost\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24315,"url":"https:\/\/www.adpulp.com\/easy-listening-advertising-addicts\/","url_meta":{"origin":36555,"position":5},"title":"Easy Listening for Advertising Addicts","author":"David Burn","date":"May 21, 2017","format":false,"excerpt":"Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. https:\/\/youtu.be\/EdI8zL0X6vs According to Digiday, \"Ad agencies have\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/podcast-fan.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/podcast-fan.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/podcast-fan.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/podcast-fan.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/podcast-fan.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36555"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36567"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}