{"id":36559,"date":"2021-03-23T10:21:05","date_gmt":"2021-03-23T15:21:05","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36559"},"modified":"2021-03-23T10:21:05","modified_gmt":"2021-03-23T15:21:05","slug":"dallas-is-home-to-three-new-spinoffs-of-the-richards-group","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/dallas-is-home-to-three-new-spinoffs-of-the-richards-group\/","title":{"rendered":"Dallas Is Home to Three New Spinoffs of The Richards Group"},"content":{"rendered":"

Some of the industry’s best agencies have given rise to a plethora of spinoffs. Goodby Silverstein, for instance. On the other hand, agencies like Wieden + Kennedy and The Richards Group\u2014the two largest independents in the game\u2014for whatever reason, have not<\/em> fostered a litter of smaller agencies.<\/p>\n

According to Ad Age<\/a><\/em>, the equation in Dallas is beginning to change. At least three new shops have opened since the beginning of the year: Baker & Bonner Creative Emporium<\/a>, PlotTwist Creativity<\/a>, and Trace Element<\/a>.<\/p>\n

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Baker & Bonner was founded by the creative team of Rob Baker and Jimmy Bonner, who worked together for 17 years.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\u201cAs creatives, no matter where you are, in your head you think what would it be like if we had our own place,\u201d says Bonner. \u201cWe had been thinking about it for a long time, and the opportunity to step out and do it was heightened by what happened in October<\/a>.\u201d<\/p>\n

The new agency’s clients include one of rock and roll’s most prolific photographers, Danny Clinch<\/span> and his Transparent Clinch Gallery, London<\/span>-based Jan Erika Design, Oyster Fine Bamboo Fly Rods, Dallas<\/span>-based Peacock Alley, and R&D Brewing in North Carolina<\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

PlotTwist Creativity was formed by Dave Kroencke, a 32-year Richards veteran, and Chris Smith, a 22-year Richards veteran. The new agency is working with H.E.B. and Central Market, which decamped Richards following Stan Richards’s comments about Motel 6’s white supremacist audience.<\/p>\n

Trace Element was spun off from RBMM, an in-house design affiliate of Richards Group, into an 8-person indie run by decade-long Richards vets Jeff Barfoot and Lindsey Phaup.<\/p>\n

Ad Age<\/em> also reports that TRG has lost 100 people since last October. Not all of them have landed softly or reinvented their agency careers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Some of the industry’s best agencies have given rise to a plethora of spinoffs. Goodby Silverstein, for instance. On the other hand, agencies like Wieden + Kennedy and The Richards Group\u2014the two largest independents in the game\u2014for whatever reason, have not fostered a litter of smaller agencies. According to Ad Age, the equation in Dallas […]<\/p>\n","protected":false},"author":3,"featured_media":36560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,3,296,324],"tags":[],"class_list":{"0":"post-36559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agencies","9":"category-agency-business","10":"category-tea-for-texas","11":"entry"},"yoast_head":"\nDallas Is Home to Three New Spinoffs of The Richards Group - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/dallas-is-home-to-three-new-spinoffs-of-the-richards-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dallas Is Home to Three New Spinoffs of The Richards Group - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Some of the industry’s best agencies have given rise to a plethora of spinoffs. 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It's always seemed to me that while\u2026","rel":"","context":"In "Agencies"","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"cover.png","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2010\/07\/06\/cover.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":35556,"url":"https:\/\/www.adpulp.com\/stan-richards-says-bad-things-and-now-his-agency-is-reeling\/","url_meta":{"origin":36559,"position":1},"title":"Stan Richards Said Dumb Things, Now His Agency Is Reeling","author":"David Burn","date":"October 14, 2020","format":false,"excerpt":"Stan Richards said something he wishes he had not said. It's personally embarrassing and it's costing his agency money. 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About half of Trumpet Advertising's staff is operating from space in the Blattner Brunner\/SRC offices in Atlanta. Trumpet also received offers of assistance from other agencies. Young\u2026","rel":"","context":"In "Agencies"","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"cash_credit_livestock.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/cash_credit_livestock.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3551,"url":"https:\/\/www.adpulp.com\/hyundai_leaves\/","url_meta":{"origin":36559,"position":3},"title":"Hyundai Leaves Skidmarks in Richards’ Driveway","author":"Dan Goldgeier","date":"February 23, 2007","format":false,"excerpt":"Although I bought a new Hyundai Santa Fe a few months ago, advertising had nothing to do with my purchase. And when I finally saw a Richards Group TV spot for it, I wasn't impressed--and definitely didn't feel like it was connecting with me as a Hyundai owner. Seems I\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.adpulp.com\/hyundai_leaves\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2237,"url":"https:\/\/www.adpulp.com\/its_good_to_be\/","url_meta":{"origin":36559,"position":4},"title":"It’s Good To Be Free","author":"David Burn","date":"March 1, 2006","format":false,"excerpt":"Download Ad Age's 2006 Fact Pack for a synopsis of the year's marketing and advertising data. \"Top 10 Independent U.S.-Based Agencies\" is one Fast Pack report that caught my eye. Doner Richards Group Rubin Postaer Wieden + Kennedy Cramer-Krasselt Bernstein-Rein WestWayne Marc USA Barkley Evergreen davidandgoliath All but Marc USA\u2026","rel":"","context":"In "Agencies"","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"factpack06.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/factpack06.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1938,"url":"https:\/\/www.adpulp.com\/new_rule_agenci\/","url_meta":{"origin":36559,"position":5},"title":"New Rule: Agencies Should Only Be Allowed One Talking Cow Campaign At A Time","author":"Dan Goldgeier","date":"January 17, 2006","format":false,"excerpt":"In the spirit of Bill Maher, that's the first thing I thought when I read this Adweek article about The Richards Group's first ad campaign for its Shamrock Farms dairy client, which features \"Roxie, Shamrock Farms' beloved spokescow who appears on all the packaging.\" As all good Southerners know, Chick-Fil-A\u2026","rel":"","context":"In "Brands"","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"chickFilA.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/chickFilA.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36559"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36560"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}