{"id":36751,"date":"2021-04-08T08:15:38","date_gmt":"2021-04-08T13:15:38","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36751"},"modified":"2021-04-08T08:15:38","modified_gmt":"2021-04-08T13:15:38","slug":"data-is-a-promise-and-in-this-new-campaign-its-also-the-hook","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/data-is-a-promise-and-in-this-new-campaign-its-also-the-hook\/","title":{"rendered":"Data Is A Promise and In This New Campaign, It&#8217;s Also the Hook"},"content":{"rendered":"<p>For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand&#8217;s messaging and appeals to these customers, and meet them where <em>they<\/em> are. <\/p>\n<p>Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering &#8220;spray-and-pray&#8221; tactics on the shelf. That&#8217;s the promise. What about the reality? <\/p>\n<p>To develop data-driven marketing plans one needs an expert or team of experts who know which data to harvest, analyze, and display. To do these things right, a marketer also needs powerful business intelligence tools, and <a href=\"https:\/\/www.tableau.com\/\">Tableau<\/a> (a Salesforce company) provides them.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/j4PKtI9IxmU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>\u201cMost organizations want to be data-driven, but struggle to do it. Our customers see more success with Tableau because they create a data culture where everyone in an organization can see and understand the data they need,\u201d says Tableau\u2019s VP of Global Brand Creative Brooke Shepard. <\/p>\n<p>Tableau&#8217;s agency, <a href=\"http:\/\/dnaseattle.com\/\">DNA in Seattle<\/a>, partnered with the production company, <a href=\"https:\/\/wtbr.tv\/\">Where The Buffalo Roam<\/a>, to create a storybook world, crafting a mix of real-world sets and rear projection backgrounds to tell the larger-than-life story of a fishing company that went from \u2018fishing hard to fishing smart.\u2019<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cznMKFt9KQc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>\u201cThis is not your traditional B-to-B campaign,\u201d notes Noel Nickel, Creative Director at DNA. \u201cRather than doing the typical corporate testimonials and use-cases, Tableau wanted to tell the story of collaborating around data using while humor and a little filmmaking magic.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand&#8217;s messaging and appeals to these customers, and meet them where they are. Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering &#8220;spray-and-pray&#8221; tactics on the shelf. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[187,127,43],"tags":[],"class_list":{"0":"post-36751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data","8":"category-creative-review","9":"category-technology","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data Is A Promise and In This New Campaign, It&#039;s Also the Hook - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/data-is-a-promise-and-in-this-new-campaign-its-also-the-hook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Is A Promise and In This New Campaign, It&#039;s Also the Hook - Adpulp\" \/>\n<meta property=\"og:description\" content=\"For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand&#8217;s messaging and appeals to these customers, and meet them where they are. Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering &#8220;spray-and-pray&#8221; tactics on the shelf. 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So many. Because the need is ever great, here's another... 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Hence, the need for Digitas' latest offering, CRM365. Based in New York City, CRM365 launches with 45 people and will\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2011\/10\/CRM-365.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":37832,"url":"https:\/\/www.adpulp.com\/close-the-perception-gap-and-find-a-way-to-get-on-the-customers-page\/","url_meta":{"origin":36751,"position":3},"title":"Close the Perception Gap and Find A Way to Get On the Customer&#8217;s Page","author":"David Burn","date":"December 13, 2023","format":false,"excerpt":"How well do today's marketers know their customers and prospects? It's not a new question, yet it remains an important one. Data is having its moment and the moment seems (to me) suspended in amber. 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