{"id":36815,"date":"2021-04-17T07:03:24","date_gmt":"2021-04-17T12:03:24","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36815"},"modified":"2021-04-17T07:03:24","modified_gmt":"2021-04-17T12:03:24","slug":"start-your-comeback-in-los-angeles","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/","title":{"rendered":"Start Your Comeback in Los Angeles"},"content":{"rendered":"<p>Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism &amp; Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding.<\/p>\n<div class=\"aw-article-content\">\n<div id=\"page-1\" class=\"\">\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_rZDH5P0VCQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<\/div>\n<\/div>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/slb9kX--M9s?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TFQbxwQsoVE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h2>Are You Ready to Book?<\/h2>\n<p>The line, &#8220;Start Your Comeback,&#8221; does not move me. A comeback means you were once gone or lost. Wrong. Many of us are just working from home when possible, staying off airplanes when possible, and generally keeping our distance from other human beings.<\/p>\n<p>The thing that&#8217;s true in this campaign is we generally do miss seeing one another and doing the things we used to do, pre-pandemic. Our desire for a return to normalcy is real and we all feel it, but what&#8217;s obscured (or excluded) in ad campaigns of this nature is the fact that COVID-19 continues <a href=\"https:\/\/www.abc12.com\/2021\/04\/14\/24-michigan-hospitals-at-90-capacity-as-covid-19-continues-spreading-fast\/\">to mutate and spread<\/a> and kill.<\/p>\n<h2>Real Comebacks Can Take Years<\/h2>\n<p>According to <a href=\"https:\/\/www.adweek.com\/creativity\/los-angeles-revives-its-tourism-push-saying-your-comeback-starts-here\/\"><em>Adweek<\/em><\/a><em>, the <\/em>campaign was created in-house by the Tourism &amp; Convention Board and produced locally by <a href=\"https:\/\/www.plusplus.tv\/\">Plus Plus.<\/a><\/p>\n<p>The Board estimates visitation to Los Angeles\u2014the second-largest U.S. city\u2014will grow 42% this year over 2020, but not reach 2019 levels until 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism &amp; Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding. Are You Ready to Book? The line, &#8220;Start Your Comeback,&#8221; does not move me. A comeback means you were once gone or [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[326,127,117],"tags":[],"class_list":{"0":"post-36815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid-19","8":"category-creative-review","9":"category-traveltourism-marketing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start Your Comeback in Los Angeles - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start Your Comeback in Los Angeles - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism &amp; Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding. Are You Ready to Book? The line, &#8220;Start Your Comeback,&#8221; does not move me. A comeback means you were once gone or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-17T12:03:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube-1024x672.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Start Your Comeback in Los Angeles\",\"datePublished\":\"2021-04-17T12:03:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/\"},\"wordCount\":213,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube.png\",\"articleSection\":[\"COVID-19\",\"Featured Creative\",\"Travel\/Tourism Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/\",\"url\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/\",\"name\":\"Start Your Comeback in Los Angeles - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube.png\",\"datePublished\":\"2021-04-17T12:03:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube.png\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube.png\",\"width\":2698,\"height\":1770},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Start Your Comeback in Los Angeles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Start Your Comeback in Los Angeles - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/","og_locale":"en_US","og_type":"article","og_title":"Start Your Comeback in Los Angeles - Adpulp","og_description":"Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism &amp; Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding. Are You Ready to Book? The line, &#8220;Start Your Comeback,&#8221; does not move me. A comeback means you were once gone or [&hellip;]","og_url":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/","og_site_name":"Adpulp","article_published_time":"2021-04-17T12:03:24+00:00","og_image":[{"width":1024,"height":672,"url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube-1024x672.png","type":"image\/png"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Start Your Comeback in Los Angeles","datePublished":"2021-04-17T12:03:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/"},"wordCount":213,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube.png","articleSection":["COVID-19","Featured Creative","Travel\/Tourism Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/","url":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/","name":"Start Your Comeback in Los Angeles - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube.png","datePublished":"2021-04-17T12:03:24+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube.png","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube.png","width":2698,"height":1770},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/start-your-comeback-in-los-angeles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Start Your Comeback in Los Angeles"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Start_Your_Comeback_at_Six_Flags_Magic_Mountain_-_YouTube.png","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-9zN","jetpack-related-posts":[{"id":24137,"url":"https:\/\/www.adpulp.com\/everyone-money-welcome-los-angeles\/","url_meta":{"origin":36815,"position":0},"title":"Everyone (And Their Money) Is Welcome In Los Angeles","author":"David Burn","date":"April 19, 2017","format":false,"excerpt":"Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years,\u2026","rel":"","context":"In &quot;Directors&quot;","block_context":{"text":"Directors","link":"https:\/\/www.adpulp.com\/category\/directors\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/04\/EveryoneIsWelcome_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/04\/EveryoneIsWelcome_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/04\/EveryoneIsWelcome_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/04\/EveryoneIsWelcome_-_YouTube.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":31990,"url":"https:\/\/www.adpulp.com\/the-official-newspaper-of-the-state-of-whats-next\/","url_meta":{"origin":36815,"position":1},"title":"The Official Newspaper of The State of What&#8217;s Next","author":"David Burn","date":"December 14, 2019","format":false,"excerpt":"\"The world looks to California to answer the hard questions, for redemption, to introduce the unfamiliar, to be resilient, because California bounces back, holds us accountable, values who we are, remains vigilant, defies those in our way, and stands for community.\" No, it's not a travel and tourism ad, or\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/At_the_Center_of_It_All___Los_Angeles_Times_-_YouTube-e1576363841152.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/At_the_Center_of_It_All___Los_Angeles_Times_-_YouTube-e1576363841152.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/At_the_Center_of_It_All___Los_Angeles_Times_-_YouTube-e1576363841152.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/At_the_Center_of_It_All___Los_Angeles_Times_-_YouTube-e1576363841152.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/At_the_Center_of_It_All___Los_Angeles_Times_-_YouTube-e1576363841152.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":8671,"url":"https:\/\/www.adpulp.com\/enchanment_by_t\/","url_meta":{"origin":36815,"position":2},"title":"Enchanment By The Minute","author":"David Burn","date":"January 19, 2011","format":false,"excerpt":"M&C Saatchi\/Los Angeles recently completed a new brand campaign for the New Mexico Tourism Department. The :30 spot launched December 18, during ESPN's national broadcast of the 2010 New Mexico Bowl. \"Epic in its diversity and beauty, New Mexico's impact on visitors is often quite subtle,\" said Michael Cerletti, Secretary\u2026","rel":"","context":"In &quot;Travel\/Tourism Marketing&quot;","block_context":{"text":"Travel\/Tourism Marketing","link":"https:\/\/www.adpulp.com\/category\/traveltourism-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22001,"url":"https:\/\/www.adpulp.com\/nebraska-tourism-decides-punt\/","url_meta":{"origin":36815,"position":3},"title":"Nebraska Tourism Puts All Its Chips In The Nice People Basket","author":"David Burn","date":"September 3, 2014","format":false,"excerpt":"Last Saturday, I called Comcast and ordered up the Big 10 Network\u2014something I do each September in order to see the Nebraska Cornhuskers take opponents apart on the gridiron. While thusly occupied, I saw something I disliked between plays\u2014new Nebraska Tourism advertising from Bailey Lauerman (generally considered to be the\u2026","rel":"","context":"In &quot;Travel\/Tourism Marketing&quot;","block_context":{"text":"Travel\/Tourism Marketing","link":"https:\/\/www.adpulp.com\/category\/traveltourism-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/09\/Nebraska-White-Sandy-Beach.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/09\/Nebraska-White-Sandy-Beach.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/09\/Nebraska-White-Sandy-Beach.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/09\/Nebraska-White-Sandy-Beach.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":37522,"url":"https:\/\/www.adpulp.com\/jane-lynch-enjoys-illinois-invites-you-to-do-likewise\/","url_meta":{"origin":36815,"position":4},"title":"Jane Lynch Enjoys Illinois, Invites You To Do Likewise","author":"David Burn","date":"April 22, 2022","format":false,"excerpt":"\"Enjoy Illinois\" is the new travel and tourism campaign for the Land of Lincoln. The two words (Enjoy Illinois) rhyme, are easy to recall and suggest good times ahead. https:\/\/youtu.be\/hTnlUw2yeF8 I also like the positioning line used in the campaign, \"Welcome to the middle of everything.\" For the state of\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Illinois-tourism-Jane-Lynch.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Illinois-tourism-Jane-Lynch.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Illinois-tourism-Jane-Lynch.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Illinois-tourism-Jane-Lynch.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Illinois-tourism-Jane-Lynch.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Illinois-tourism-Jane-Lynch.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":37281,"url":"https:\/\/www.adpulp.com\/indulge-at-your-own-risk-a-k-a-eat-it-like-you-own-it\/","url_meta":{"origin":36815,"position":5},"title":"Indulge At Your Own Risk, a.k.a. &#8220;Eat It Like You Own It&#8221;","author":"David Burn","date":"October 24, 2021","format":false,"excerpt":"Go ahead, eat the butter. Stack the cheese. Have more pie. Everything in moderation. In this new ad campaign from Land O\u2019Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more Land O\u2019Lakes products you choose to consume, the\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Eat_it_like_you_own_it_-_Land_O_Lakes_-_YouTube.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Eat_it_like_you_own_it_-_Land_O_Lakes_-_YouTube.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Eat_it_like_you_own_it_-_Land_O_Lakes_-_YouTube.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Eat_it_like_you_own_it_-_Land_O_Lakes_-_YouTube.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Eat_it_like_you_own_it_-_Land_O_Lakes_-_YouTube.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36815"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36816"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}