{"id":36833,"date":"2021-04-28T10:16:38","date_gmt":"2021-04-28T15:16:38","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36833"},"modified":"2021-05-05T07:15:41","modified_gmt":"2021-05-05T12:15:41","slug":"chevrolet-likes-the-idea-of-open-roads-into-the-new-colombia","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/chevrolet-likes-the-idea-of-open-roads-into-the-new-colombia\/","title":{"rendered":"Chevrolet Likes the Idea of Open Roads Into the New Colombia"},"content":{"rendered":"<p>Colombia is a nation rich in natural beauty and untouched places. Untouched by modern life and untouched by tourists. This is true, in part, due to decades of civil war in the country. Thankfully, on 23 June 2016, the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) rebels signed a historic ceasefire deal.<\/p>\n<p>According to a study by Colombia&#8217;s National Centre for Historical Memory, 220,000 people died in the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Colombian_conflict\">Conflicto armado interno de Colombia<\/a> between 1958 and 2013, most of them civilians, and more than five million civilians were forced from their homes between 1985 and 2012, generating the world&#8217;s second-largest population of internally displaced persons.<\/p>\n<p>The following program from Chevrolet and Commonwealth \/ McCann does not shy away from the impact that the war has had on the people of Columbia. It also shows the people working together to make something better and to make spaces where peace and new prosperity can take root.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jzemc6bC5ug?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span lang=\"EN-US\">Featuring journalist Mar\u00eda Alejandra Cardona<\/span>, the documentary <strong>FINDING THE NEW ROADS OF COLOMBIA <\/strong>premiered on Discovery Channel across Latin America. During the production, the film crew travels to <a href=\"http:\/\/amazonwaters.org\/basins\/great-sub-basins\/caqueta-japura\/\">Caquet\u00e1<\/a>, a Columbian state that is nearly the size of Portugal. It&#8217;s also one of the most biodiverse and least explored regions in the country.<\/p>\n<p>\u201cWe proposed that Chevrolet effectively break new ground here, and meaningfully tell this story that takes us to places practically unknown geographically and emotionally\u201d, says Samuel Estrada, President of McCann&#8217;s Creative Leadership Council in Latin America and Director of Commonwealth \/ McCann South America West.<\/p>\n<p>Breaking new ground is an interesting admission from Estrada, intentional or not. The narrative beneath the narrative here is BUY CARS and drive them into the Amazon.<\/p>\n<p>While adventure travel is a thrill for the eco-tourists from far away places, what about the local people and what they need to live and to prosper? Do the locals need to open a guide service that takes people to secret waterfalls in the jungle? Or do they need to protect their natural resources and raw beauty from the ravages of modernity? It&#8217;s a question unasked and therefore unanswered in this brand-sponsored documentary.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colombia is a nation rich in natural beauty and untouched places. Untouched by modern life and untouched by tourists. This is true, in part, due to decades of civil war in the country. Thankfully, on 23 June 2016, the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) rebels signed a historic ceasefire deal. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[149,170,70,127,38],"tags":[],"class_list":{"0":"post-36833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advocacy","8":"category-car-account","9":"category-content","10":"category-creative-review","11":"category-lifestyle-marketing","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chevrolet Likes the Idea of Open Roads Into the New Colombia - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/chevrolet-likes-the-idea-of-open-roads-into-the-new-colombia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chevrolet Likes the Idea of Open Roads Into the New Colombia - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Colombia is a nation rich in natural beauty and untouched places. 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Now, the skincare brand is extending its reach into wildlife preservation. During the last four years in Colombia, 99 percent of sea turtles have been born female. 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The best tasting of the bunch was Eight O'Clock Coffee 100 percent Colombian at $6.28 per pound. Consumer Report's coffee experts deemed it a complex blend of earthy and fruity, with a bright,\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"eocoffee.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2009\/02\/09\/eocoffee.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8431,"url":"https:\/\/www.adpulp.com\/all_things_bein\/","url_meta":{"origin":36833,"position":3},"title":"All Things Being Equal, Americans Want A Car That Runs Well, Not Deep","author":"David Burn","date":"October 25, 2010","format":false,"excerpt":"General Motors will promote its Chevrolet brand with a new marketing theme, \"Chevy runs deep,\" aimed at representing the history of the brand while showcasing new products. According to Detroit Free Press: GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/www.adpulp.com\/category\/copy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8013,"url":"https:\/\/www.adpulp.com\/formal_is_in_at\/","url_meta":{"origin":36833,"position":4},"title":"Formal Is In At General Motors","author":"David Burn","date":"June 10, 2010","format":false,"excerpt":"Here's some odd news out of Detroit...Chevy doesn't want to be called Chevy anymore, it wants to be known by it's proper name Chevrolet. I can relate in that I prefer David over Dave, but I can't relate to wasted efforts from a struggling company that run counter to the\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"Chevy_purr.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2010\/06\/10\/Chevy_purr.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":923,"url":"https:\/\/www.adpulp.com\/on_top_of_canve\/","url_meta":{"origin":36833,"position":5},"title":"On Top Of Canvertising","author":"David Burn","date":"July 4, 2005","format":false,"excerpt":"In effort to leave no space untouched, Ball Corporation is launching a new advertising medium that allows beverage can tabs to carry customized messaging. \"Beverage cans are increasingly used in growing, upscale categories such as energy drinks, wine, and wellness beverages, where product differentiation and image are key concerns,\" said\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.adpulp.com\/on_top_of_canve\/#comments"},"img":{"alt_text":"tabs.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/tabs.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36833"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36834"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}