{"id":36840,"date":"2021-05-04T13:32:36","date_gmt":"2021-05-04T18:32:36","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36840"},"modified":"2021-05-04T13:32:36","modified_gmt":"2021-05-04T18:32:36","slug":"selfie-culture-sucks-so-hard-and-dove-is-having-none-of-it","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/selfie-culture-sucks-so-hard-and-dove-is-having-none-of-it\/","title":{"rendered":"Selfie Culture Sucks So Hard, And Dove Is Having None Of It"},"content":{"rendered":"<p>When you&#8217;re out and about, do you see people primping for the camera? You don&#8217;t have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is a drag. Why be real when you can add makeup, hair, and lighting?<\/p>\n<p>Even moms are faking it, for real, according to this tasteless commercial from Cricket Wireless.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/q4f_3k_Kd7k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h2>Digital Body Modifications&#8230;A Sickening Trend<\/h2>\n<p>By the age of 13, 80% of girls distort the way they look online. According to <a href=\"https:\/\/www.thedrum.com\/news\/2021\/04\/28\/reverse-selfie-dove-s-mission-combat-social-media-s-negative-effects\"><em>The Drum<\/em><\/a>, Dove and its long-term ad agency Ogilvy are fighting back against unrealistic beauty standards.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/z2T-Rh838GA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&#8216;Reverse Selfie&#8217; features a young girl locked into the artificial world of social media. We are introduced to her in the form of a highly edited photograph, that she has posted with the caption \u2019my new look\u2019.<\/p>\n<h2>Girls and Self-Respect, They Must Go Everywhere Together<\/h2>\n<p>\u201cReverse Selfie is an evolution of an existing strategy we started 15 years ago,\u201d explains <a href=\"https:\/\/www.linkedin.com\/in\/jobacon11\/\">Jo Bacon, global lead at WPP<\/a>. \u201cWe want to tackle modern societal issues around detoxifying beauty \u2013 recognizing that it\u2019s not just the beauty industry setting the high beauty standards, but children themselves.\u201d<\/p>\n<p>\u201cFrom now on, you\u2019ll see a more constant activist stream to try and empower women and girls,\u201d promises Bacon. \u201cWe\u2019ve always been activists, but this will massively accelerate moving forwards. This is about creating movements and empowering girls and women to take a stand and have their own voice against it, as opposed to us just coming in and shining a light on,\u201d she contends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re out and about, do you see people primping for the camera? You don&#8217;t have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[149,111,127,38,29,119],"tags":[],"class_list":{"0":"post-36840","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advocacy","8":"category-digital","9":"category-creative-review","10":"category-lifestyle-marketing","11":"category-self-promotion","12":"category-social-media","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selfie Culture Sucks So Hard, And Dove Is Having None Of It - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/selfie-culture-sucks-so-hard-and-dove-is-having-none-of-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selfie Culture Sucks So Hard, And Dove Is Having None Of It - Adpulp\" \/>\n<meta property=\"og:description\" content=\"When you&#8217;re out and about, do you see people primping for the camera? You don&#8217;t have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. 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