{"id":36858,"date":"2021-05-05T08:41:41","date_gmt":"2021-05-05T13:41:41","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36858"},"modified":"2021-05-05T08:41:41","modified_gmt":"2021-05-05T13:41:41","slug":"speed-up-its-time-for-the-goodyear-400-at-darlington-raceway","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/speed-up-its-time-for-the-goodyear-400-at-darlington-raceway\/","title":{"rendered":"Speed Up, It&#8217;s Time for the Goodyear 400 at Darlington Raceway"},"content":{"rendered":"<p>Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400.<\/p>\n<p>It&#8217;s also NASCAR&#8217;s Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread vaccinations) continues to determine the need for responsible conduct. Fans will be asked to keep six feet apart from others throughout the venue, and all guests will be screened before entering the facility at staggered entry times and will be required to wear face coverings.<\/p>\n<h2>A Rich History of Burning Rubber<\/h2>\n<p>Goodyear has a rich history at Darlington Raceway. The tire company conducted its first official NASCAR tire tests at the track in 1954 and earned its first NASCAR victory in 1959&#8217;s Southern 500 with driver Jim Reed.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/10YgCY0hbhI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>\u201cGoodyear is one of the most iconic brands in the history of motorsports, so we are proud to name our spring NASCAR Cup Series race at Darlington Raceway the Goodyear 400,\u201d said Darlington President Kerry Tharp.<\/p>\n<h2>Tweet to Win Limited-Edition Throwback Posters<\/h2>\n<p>The tire company produced a select run of throwback posters (which you might win by entering the brand&#8217;s <a href=\"https:\/\/twitter.com\/goodyear\/status\/1389323984035012615\">social media-based sweeps<\/a>).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36860 aligncenter\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Goodyear-Darlington-Poster-1970s-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Goodyear-Darlington-Poster-1970s-819x1024.jpg 819w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Goodyear-Darlington-Poster-1970s-240x300.jpg 240w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Goodyear-Darlington-Poster-1970s-768x960.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Goodyear-Darlington-Poster-1970s-1229x1536.jpg 1229w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Goodyear-Darlington-Poster-1970s-1638x2048.jpg 1638w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Goodyear-Darlington-Poster-1970s-scaled.jpg 2048w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/p>\n<p>As the &#8220;Exclusive Tire Supplier&#8221; for NASCAR&#8217;s top three series, Goodyear is the longest-running continuous partner in NASCAR history. Goodyear produces more than 100,000 tires for NASCAR\u2019s top three series every year, and each tire is custom-built by the hands of passionate Goodyear associates in Akron, Ohio \u2013 Goodyear\u2019s global headquarters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It&#8217;s also NASCAR&#8217;s Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,326,127,38,21,96],"tags":[],"class_list":{"0":"post-36858","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-covid-19","9":"category-creative-review","10":"category-lifestyle-marketing","11":"category-promotions","12":"category-sports-marketing","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Speed Up, It&#039;s Time for the Goodyear 400 at Darlington Raceway - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/speed-up-its-time-for-the-goodyear-400-at-darlington-raceway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Speed Up, It&#039;s Time for the Goodyear 400 at Darlington Raceway - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It&#8217;s also NASCAR&#8217;s Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/speed-up-its-time-for-the-goodyear-400-at-darlington-raceway\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T13:41:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/05\/Goodyear-Image-1.jpg?fit=2448%2C1633&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2448\" \/>\n\t<meta property=\"og:image:height\" content=\"1633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/speed-up-its-time-for-the-goodyear-400-at-darlington-raceway\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/speed-up-its-time-for-the-goodyear-400-at-darlington-raceway\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Speed Up, It&#8217;s Time for the Goodyear 400 at Darlington Raceway\",\"datePublished\":\"2021-05-05T13:41:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/speed-up-its-time-for-the-goodyear-400-at-darlington-raceway\/\"},\"wordCount\":273,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/speed-up-its-time-for-the-goodyear-400-at-darlington-raceway\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Goodyear-Image-1.jpg\",\"articleSection\":[\"Brands\",\"COVID-19\",\"Featured Creative\",\"Lifestyle Marketing\",\"Promotions\",\"Sports Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/speed-up-its-time-for-the-goodyear-400-at-darlington-raceway\/\",\"url\":\"https:\/\/www.adpulp.com\/speed-up-its-time-for-the-goodyear-400-at-darlington-raceway\/\",\"name\":\"Speed Up, It's Time for the Goodyear 400 at Darlington Raceway - 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Unless the drivers bitch about the tires. From The Atlanta Journal-Constitution: On Monday, Goodyear was peddling a feel-good story: \"Goodyear tops\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2551,"url":"https:\/\/www.adpulp.com\/forget_myspace\/","url_meta":{"origin":36858,"position":2},"title":"Forget MySpace. Enter MyRace.","author":"David Burn","date":"May 8, 2006","format":false,"excerpt":"Crown Royal currently lets customers personalize a product label and\/or the blue chamois bag the bottle comes wrapped in. The blended whisky maker is now taking this concept to the next level, by allowing for personalization of one of the brand's signature events. 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And they've put some\u2026","rel":"","context":"In &quot;Cause-Related Marketing&quot;","block_context":{"text":"Cause-Related Marketing","link":"https:\/\/www.adpulp.com\/category\/cause-related-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36515,"url":"https:\/\/www.adpulp.com\/bubba-wallace-is-chasing-checkered-flags-in-an-all-new-no-23-car\/","url_meta":{"origin":36858,"position":4},"title":"Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car","author":"David Burn","date":"February 15, 2021","format":false,"excerpt":"NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver's story keeps rising to the top. 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The show, Nascar Nation, is scheduled to premiere in February on Speed Channel, a cable network dedicated to motor sports and automotive programming. 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