{"id":36861,"date":"2021-05-05T11:27:49","date_gmt":"2021-05-05T16:27:49","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36861"},"modified":"2021-05-06T07:20:42","modified_gmt":"2021-05-06T12:20:42","slug":"badvertising-aims-to-define-why-ads-make-you-go-wtf","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/badvertising-aims-to-define-why-ads-make-you-go-wtf\/","title":{"rendered":"<i>Badvertising<\/i> Aims to Define Why Ads Make You Go \u2018WTF?\u2019"},"content":{"rendered":"<p>No one in the advertising industry ever gets up in the morning and says, \u201cToday, I\u2019m going to create boring, uninspired work people will ignore.\u201d But it happens every day. We all know it, we\u2019ve all done it, and I\u2019ve spent a good part of my career pontificating about the idiosyncrasies of an industry that churns it out. But perhaps no one\u2019s dissected why bad work happens as systematically as \u201cTagline Jim\u201d Morris does in his new book <i><a href=\"https:\/\/www.amazon.com\/Badvertising-Insipid-Insufferable-Ineffective-Advertising\/dp\/163265184X\">Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising.<\/a><\/i><\/p>\n<p><a href=\"https:\/\/www.adpulp.com\/badvertising-aims-to-define-why-ads-make-you-go-wtf\/51w3wniyngl\/\" rel=\"attachment wp-att-36862\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36862 aligncenter\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/51W3WniyNgL.jpg\" alt=\"\" width=\"333\" height=\"500\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/51W3WniyNgL.jpg 333w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/51W3WniyNgL-200x300.jpg 200w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><\/a><\/p>\n<p>Morris doesn\u2019t beat around the bush. His introduction starts off: \u201cBad advertisements \u2014 and let\u2019s face it, that\u2019s most advertisements \u2014 don\u2019t just create themselves.\u201d From there, he rolls out a series of small essays that pinpoint the various causes of bad advertising. He has creative terms for many of them: \u201cOverthink.\u201d \u201cNegaphobia.\u201d \u201cDevalued language.\u201d \u201cThe Metrics Mess.\u201d You get the point. There\u2019s plenty of blame to go around.<\/p>\n<p>Anyone who\u2019s had a career in advertising will recognize, and sympathize with, all the points Morris is making. And yet it\u2019s a book whose examples are stuck in the traditional ad model that\u2019s been ditched in favor of content marketing, social media advertising, brand activations, and mass quantities of minutiae. So it feels a little out of time. It\u2019s almost as if Morris has created the prequel to Bob Hoffman\u2019s consistent, pointed criticism of today\u2019s data-driven, intrusive digital marketing morass.<\/p>\n<p>Still, in these days when we\u2019re all itching to get back down to a bar and trade advertising war stories again, \u201cBadvertising\u201d makes a good companion for the burned out, working-at-home ad professional. Morris has been there, done that, documented it, and attempts to find remedies that might help us prevent making some crappy work. And that\u2019s not a bad idea at all.<\/p>\n<p><i>Special thanks to Tess Woods Public Relations for providing me with a review copy.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No one in the advertising industry ever gets up in the morning and says, \u201cToday, I\u2019m going to create boring, uninspired work people will ignore.\u201d But it happens every day. We all know it, we\u2019ve all done it, and I\u2019ve spent a good part of my career pontificating about the idiosyncrasies of an industry that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":36863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-36861","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-of-advertising","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Badvertising Aims to Define Why Ads Make You Go \u2018WTF?\u2019 - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/badvertising-aims-to-define-why-ads-make-you-go-wtf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Badvertising Aims to Define Why Ads Make You Go \u2018WTF?\u2019 - Adpulp\" \/>\n<meta property=\"og:description\" content=\"No one in the advertising industry ever gets up in the morning and says, \u201cToday, I\u2019m going to create boring, uninspired work people will ignore.\u201d But it happens every day. 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Did you know that American television viewers are asked to endure\u2026","rel":"","context":"In &quot;Advertainment&quot;","block_context":{"text":"Advertainment","link":"https:\/\/www.adpulp.com\/category\/advertainment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/11\/Ads-that-try-too-hard.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/11\/Ads-that-try-too-hard.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/11\/Ads-that-try-too-hard.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/11\/Ads-that-try-too-hard.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/11\/Ads-that-try-too-hard.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/11\/Ads-that-try-too-hard.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":22615,"url":"https:\/\/www.adpulp.com\/wants-alpaca-farm-youre-not-losing-sleep\/","url_meta":{"origin":36861,"position":1},"title":"He Wants An Alpaca Farm, But You&#8217;re Not Losing Any Sleep","author":"David Burn","date":"February 16, 2015","format":false,"excerpt":"Have you ever been tasked with selling mattresses? It's the stuff of newspaper circulars and badvertising on late night TV. Which makes me like this Serta brand campaign from Doner even more. http:\/\/youtu.be\/Q3JIOMVhRZk An agency with retail chops can butter its bread with work like this. It's humorous, offbeat and\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/02\/Work_-_Doner.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/02\/Work_-_Doner.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/02\/Work_-_Doner.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/02\/Work_-_Doner.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":35125,"url":"https:\/\/www.adpulp.com\/ad-chatter-3-seriously-misleading-beside-the-point-plus-ads-that-make-fun-of-ads\/","url_meta":{"origin":36861,"position":2},"title":"Ad Chatter, 3: Seriously Misleading, Beside the Point, and Ads that Make Fun of Ads","author":"David Burn","date":"September 18, 2020","format":false,"excerpt":"All episodes of Ad Chatter are now available on Apple Podcasts \\ Spotify \\ Stitcher \\ Amazon Music \\ Listen Notes \\ Deezer \\ Podchaser \\ Podcast Addict \\ Google Podcasts Plastics Do Pile Up \"One word, Benjamin\u2014plastics.\" That line from The Graduate has replayed in my head hundreds of\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/The_World_We_Know_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/The_World_We_Know_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/The_World_We_Know_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/The_World_We_Know_-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/The_World_We_Know_-_YouTube.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":3575,"url":"https:\/\/www.adpulp.com\/industry_to_ken\/","url_meta":{"origin":36861,"position":3},"title":"Industry to Kennedy: Restrict Us Not","author":"David Burn","date":"March 1, 2007","format":false,"excerpt":"Senators Edward Kennedy, D-Mass. and John Cornyn, R-Texas, along with 29 sponsors from both sides of the aisle, recently introduced a bill designed to significantly restrict tobacco advertising--particularly to minors--by giving the FDA authority over the product's marketing. In the House, Reps. Henry Waxman D-Calif., and Tom Davis, R-Va., introduced\u2026","rel":"","context":"With 3 comments","block_context":{"text":"With 3 comments","link":"https:\/\/www.adpulp.com\/industry_to_ken\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5239,"url":"https:\/\/www.adpulp.com\/content_propose\/","url_meta":{"origin":36861,"position":4},"title":"Content Proposes to Advertising. Advertising Accepts.","author":"David Burn","date":"May 21, 2008","format":false,"excerpt":"According to Ad Age, Hollywood's oldest talent shop, the 110-year-old William Morris Agency, is partnering with a triumvirate of digital media, wireless and advertising executives to create a joint venture called Agency 3.0, a digital-marketing-services company seeking to marry digital technology to strategically developed content. The new venture aims to\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/www.adpulp.com\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3950,"url":"https:\/\/www.adpulp.com\/print_goes_up_i\/","url_meta":{"origin":36861,"position":5},"title":"Print Goes Up In Smoke","author":"David Burn","date":"June 25, 2007","format":false,"excerpt":"Ad Age is running an interesting piece on the death of cigarette advertising. At a time when the FDA would like to control tobacco and possibly make print advertising for cigs illegal (to match the existing TV and radio bans), the move may prove to be purely symbolic (if it\u2026","rel":"","context":"In &quot;Media Trends&quot;","block_context":{"text":"Media Trends","link":"https:\/\/www.adpulp.com\/category\/media-trends\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36861"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36863"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}