{"id":36900,"date":"2021-05-14T18:27:52","date_gmt":"2021-05-14T23:27:52","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=36900"},"modified":"2021-05-14T18:27:52","modified_gmt":"2021-05-14T23:27:52","slug":"ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/","title":{"rendered":"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR"},"content":{"rendered":"<div id=\"buzzsprout-player-8521892\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1313542\/8521892-ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor.js?container_id=buzzsprout-player-8521892&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur <a href=\"https:\/\/santibibiloni.com\/\" target=\"_blank\" rel=\"noopener\">Santi Bibiloni<\/a>.\u00a0 Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina&#8217;s fastest-growing companies.<\/p>\n<p>Today, Santi is the founder and CEO of <a href=\"http:\/\/projectcor.com\" target=\"_blank\" rel=\"noopener\">COR<\/a>, a next-generation solution for creative and professional teams that intelligently suggests how to manage projects, teams, and finances.<\/p>\n<p>During this conversation, we explore how COR&#8217;s use of AI can help creative people <em>stop filling out timesheets<\/em>, remove the guesswork from estimates, and make greater profits.<\/p>\n<p>&#8220;We are changing the mindset around time tracking. If we don&#8217;t renegotiate fees, we can not raise salaries,&#8221; says Santi.<\/p>\n<p>On COR&#8217;s website, there&#8217;s a letter from Santi, which also helps to explain his point of view and why he started the company. Here&#8217;s a clip from this letter.<\/p>\n<h2>Santi&#8217;s Message to Agencies<\/h2>\n<blockquote><p>&#8230;if we want to retain creative and senior talent, we need to remunerate their work better and ease their burden. And this is not solved by simply billing more. It is solved by increasing our profit margin: to charge what we are really worth. We can invoice a lot and earn nothing. Increasing profitability, or ultimately &#8216;earning more&#8217; means that the client pays a price per hour or per deliverable that allows the agency to take care of its creative and senior talent, added to a profit margin that allows the agency owners to have an interest in improving their business, which is to increase the value of brands.<\/p><\/blockquote>\n<p>This is compelling because it&#8217;s not another complaint lodged. Santi&#8217;s vision of a better agency business is something he&#8217;s actively bringing into the world. Many of the world&#8217;s largest agencies are already on board.<\/p>\n<p>Diego Romero, Director of Operations at VMLY&amp;R\/Colombia, <a href=\"https:\/\/projectcor.com\/case-studies\/case-study-vmlyr\/\">speaks<\/a> in the video below about how COR\u00a0 helped the agency optimize communication with its clients. Romero also says the agency now has a clearer picture of its installed capacity and operational load.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/sJYkwkQRAtQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>On the podcast, Santi says, &#8220;You see a lot of people changing jobs, just because of money. They are unfollowing their dreams because of money. At the end (of the day), who loses in this battle is the brand. These creative people are creating value for brands. So brands, by paying less, are also losing. It&#8217;s a complete cycle that starts with valuing yourself. And to value yourself you need to understand how much time it takes.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni.\u00a0 Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina&#8217;s fastest-growing companies. Today, Santi is the founder [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[329,6,296,141],"tags":[],"class_list":{"0":"post-36900","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-chatter","8":"category-ad-people","9":"category-agency-business","10":"category-compensation","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR - Adpulp\" \/>\n<meta property=\"og:description\" content=\"In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni.\u00a0 Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina&#8217;s fastest-growing companies. Today, Santi is the founder [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-14T23:27:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png?fit=1500%2C991&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"991\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR\",\"datePublished\":\"2021-05-14T23:27:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/\"},\"wordCount\":446,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png\",\"articleSection\":[\"Ad Chatter\",\"Ad People\",\"Agency Business\",\"Compensation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/\",\"url\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/\",\"name\":\"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png\",\"datePublished\":\"2021-05-14T23:27:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png\",\"width\":1500,\"height\":991},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/","og_locale":"en_US","og_type":"article","og_title":"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR - Adpulp","og_description":"In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni.\u00a0 Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina&#8217;s fastest-growing companies. Today, Santi is the founder [&hellip;]","og_url":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/","og_site_name":"Adpulp","article_published_time":"2021-05-14T23:27:52+00:00","og_image":[{"width":1500,"height":991,"url":"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png?fit=1500%2C991&ssl=1","type":"image\/png"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR","datePublished":"2021-05-14T23:27:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/"},"wordCount":446,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png","articleSection":["Ad Chatter","Ad People","Agency Business","Compensation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/","url":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/","name":"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png","datePublished":"2021-05-14T23:27:52+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png","width":1500,"height":991},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-9Ba","jetpack-related-posts":[{"id":37064,"url":"https:\/\/www.adpulp.com\/ad-chatter-the-podcast-from-the-makers-of-adpulp-com\/","url_meta":{"origin":36900,"position":0},"title":"Ad Chatter, the Podcast from the Makers of Adpulp.com","author":"David Burn","date":"July 27, 2021","format":false,"excerpt":"\"I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to 'just keep talking until something good happens.' That\u2019s what a podcast is. The secret is to let the guest talk.\" -Rob Schwartz When Dan Goldgeier and I started\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/06\/ad-chatter-logo-w-wordmark_2-copy.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/06\/ad-chatter-logo-w-wordmark_2-copy.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/06\/ad-chatter-logo-w-wordmark_2-copy.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/06\/ad-chatter-logo-w-wordmark_2-copy.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/06\/ad-chatter-logo-w-wordmark_2-copy.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":36546,"url":"https:\/\/www.adpulp.com\/new-ad-chatter-episode-with-special-guest-john-january-co-ceo-of-signal-theory\/","url_meta":{"origin":36900,"position":1},"title":"New Ad Chatter Episode with Special Guest, John January, Co-CEO of Signal Theory","author":"David Burn","date":"March 15, 2021","format":false,"excerpt":"John January came up in the agency business as a copywriter. Today, John is the Co-CEO of Signal Theory, one of the biggest and best advertising agencies in Kansas City. In this new episode of Ad Chatter\u2014the podcast from the makers of Adpulp.com\u2014Dan Goldgeier and I ask John about his\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/signal-theory.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/signal-theory.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/signal-theory.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/signal-theory.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/signal-theory.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/03\/signal-theory.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":37276,"url":"https:\/\/www.adpulp.com\/ad-chatter-with-special-guest-robb-burnham-of-kc-truth\/","url_meta":{"origin":36900,"position":2},"title":"Ad Chatter with Special Guest Robb Burnham of KC Truth","author":"David Burn","date":"October 21, 2021","format":false,"excerpt":"In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis. Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Robb-Burnham.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Robb-Burnham.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Robb-Burnham.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Robb-Burnham.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Robb-Burnham.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":35504,"url":"https:\/\/www.adpulp.com\/ad-chatter-with-special-guest-david-blain-president-of-saxton-horne-in-salt-lake-city\/","url_meta":{"origin":36900,"position":3},"title":"Ad Chatter with Special Guest, David Blain, President of Saxton Horne in Salt Lake City","author":"David Burn","date":"October 9, 2020","format":false,"excerpt":"In this new episode of Ad Chatter, we hear from a special guest, David Blain. David is president of Saxton Horne in Salt Lake City and a mentor to me. I got my start in the agency business in 1997 at David\u2019s agency, Blain Olsen White Gurr, which was a\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/Natural_History_Museum_of_Utah_-_Saxton_Horne.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/Natural_History_Museum_of_Utah_-_Saxton_Horne.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/Natural_History_Museum_of_Utah_-_Saxton_Horne.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/Natural_History_Museum_of_Utah_-_Saxton_Horne.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":37129,"url":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/","url_meta":{"origin":36900,"position":4},"title":"Ad Chatter: Scott Couvillon of Trumpet on &#8216;Believable Brands&#8217;","author":"David Burn","date":"August 18, 2021","format":false,"excerpt":"\"Purpose is the economic multiplier that elevates your brand above the noise.\" This is a firmly held belief in certain agency circles. Today we're going to learn why that is. In this new episode of Ad Chatter, co-hosts Dan Goldgeier and I chat with special guest, Scott Couvillon, CEO and\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":38048,"url":"https:\/\/www.adpulp.com\/ad-chatter-season-5-episode-3-kevin-frank-talks-apple-linkedin-and-leadership\/","url_meta":{"origin":36900,"position":5},"title":"Ad Chatter Season 5, Episode 3: Kevin Frank Talks Apple, LinkedIn, and Leadership","author":"Dan Goldgeier","date":"June 30, 2024","format":false,"excerpt":"In-house agencies have grown in size and stature over the past 20 years. ECD Kevin Frank was there early on, leaving agency life to lead creative teams at Apple and LinkedIn. Now he\u2019s living an expat life in Paris. In this 39-minute Ad Chatter from AdPulp, Kevin talks with host\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/06\/Kevin-Frank-headshot.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/06\/Kevin-Frank-headshot.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/06\/Kevin-Frank-headshot.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/06\/Kevin-Frank-headshot.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/06\/Kevin-Frank-headshot.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/06\/Kevin-Frank-headshot.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=36900"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/36900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36901"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=36900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=36900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=36900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}