{"id":37036,"date":"2021-07-17T07:41:45","date_gmt":"2021-07-17T12:41:45","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37036"},"modified":"2021-07-17T07:41:45","modified_gmt":"2021-07-17T12:41:45","slug":"mekanisms-unique-blend-of-soul-science-helps-it-win-new-business","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/","title":{"rendered":"Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business"},"content":{"rendered":"

How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that’s capable of gathering a crowd and<\/em> a team of data scientists to help explain and improve the ongoing investment.<\/p>\n

Mekanism<\/a> and its new performance offering dubbed Soul + Science fits the bill. According to Brian Bonilla of Ad Age<\/a><\/em>, the agency spent the beginning of the pandemic building out its performance team of about 12 people who focus on analytics and optimization.<\/p>\n

\u201cFor every campaign we do, and for every client that we have, we’re adding this measurement layer, whether we’re doing media buying or planning or not,\u201d says CEO Jason Harris.<\/p>\n

\"\"<\/p>\n

The agency has also built out a client-facing dashboard called Ground Control, which they describe as a \u201chybrid CMS and data portal\u201d built on Google Data Studios and Google BigQuery, as the back end. The platform allows clients to measure insights of campaigns and work in real-time.<\/p>\n

It would be interesting to see Ground Control in use or to hear from clients who find it invaluable. Agencies have always claimed to have proprietary processes that lead them to unique insights. Oftentimes it’s just smoke and mirrors.<\/p>\n

How about now? Mekanism is far from alone in packaging up a data analytics practice and making it seem like it’s as important as any other service provided by the agency.<\/p>\n

On the Mekanism website it says:<\/p>\n

Not everyone loves ads, but everyone loves a great brand. So we build great brands using a unique blend of creativity and performance.<\/p><\/blockquote>\n

Performance is now equal to creativity? Do we even know what ‘performance is? Is it the optimization of digital campaigns across hundreds of sites? Is it better quantitative reporting on the ad spend?<\/p>\n

Whatever performance is, and however it works, the question for clients remains constant, “How do we move people to take an interest in our products and get them to buy more of them now and in the future?” I’m not sure, “a unique blend of creativity and performance” is the answer that clients seek. It sounds more like a belief that creativity needs a strong partner today. That creativity is somehow incomplete without performance and the data that enables it.<\/p>\n

In my opinion, this is thin ice for any creative firm to test. In the desire to be both consultant and creative agency, agencies are buttoning up. Time will tell if this trend is productive or long-lasting.<\/p>\n","protected":false},"excerpt":{"rendered":"

How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that’s capable of gathering a crowd and a team […]<\/p>\n","protected":false},"author":3,"featured_media":37037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,296,187,161],"tags":[],"class_list":{"0":"post-37036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-agency-business","9":"category-data","10":"category-industry-analysis","11":"entry"},"yoast_head":"\nMekanism's Unique Blend of "Soul + Science" Helps It Win New Business - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mekanism's Unique Blend of "Soul + Science" Helps It Win New Business - Adpulp\" \/>\n<meta property=\"og:description\" content=\"How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that’s capable of gathering a crowd and a team […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-17T12:41:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg?fit=1249%2C741&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1249\" \/>\n\t<meta property=\"og:image:height\" content=\"741\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business\",\"datePublished\":\"2021-07-17T12:41:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/\"},\"wordCount\":451,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg\",\"articleSection\":[\"Agencies\",\"Agency Business\",\"Data\",\"Industry Analysis\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/\",\"url\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/\",\"name\":\"Mekanism's Unique Blend of \\\"Soul + Science\\\" Helps It Win New Business - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg\",\"datePublished\":\"2021-07-17T12:41:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg\",\"width\":1249,\"height\":741},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mekanism's Unique Blend of \"Soul + Science\" Helps It Win New Business - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/","og_locale":"en_US","og_type":"article","og_title":"Mekanism's Unique Blend of \"Soul + Science\" Helps It Win New Business - Adpulp","og_description":"How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that’s capable of gathering a crowd and a team […]","og_url":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/","og_site_name":"Adpulp","article_published_time":"2021-07-17T12:41:45+00:00","og_image":[{"width":1249,"height":741,"url":"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg?fit=1249%2C741&ssl=1","type":"image\/jpeg"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business","datePublished":"2021-07-17T12:41:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/"},"wordCount":451,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg","articleSection":["Agencies","Agency Business","Data","Industry Analysis"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/","url":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/","name":"Mekanism's Unique Blend of \"Soul + Science\" Helps It Win New Business - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg","datePublished":"2021-07-17T12:41:45+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg","width":1249,"height":741},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/07\/Soul-Science.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-9Dm","jetpack-related-posts":[{"id":24213,"url":"https:\/\/www.adpulp.com\/keep-advertising-weird\/","url_meta":{"origin":37036,"position":0},"title":"Keep Advertising Weird","author":"David Burn","date":"May 4, 2017","format":false,"excerpt":"British Ad man, Mark Wnek, wants advertising people to loosen up. At what point did ad agency clients start coming to us because we're the same as them? Never, I would guess. But somewhere along the line (perhaps it was pitch \"chemistry\" sessions?) agencies came to believe that the best\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/eye-of-the-world.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/eye-of-the-world.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/eye-of-the-world.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/eye-of-the-world.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/eye-of-the-world.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":25999,"url":"https:\/\/www.adpulp.com\/one-day-youre-fire-next-day-youre-melt\/","url_meta":{"origin":37036,"position":1},"title":"One Day You’re On Fire, The Next Day You’re Having A Melt Down","author":"David Burn","date":"February 12, 2018","format":false,"excerpt":"The agency business is melting down. We've seen this before; nevertheless, it is disruptive and there are real people suffering behind the statistics. Derek Thompson of The Atlantic notes: For the first time on record, the number of advertising-specific jobs in the U.S. is declining in the middle of an\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/dystopia.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/dystopia.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/dystopia.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/dystopia.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":29056,"url":"https:\/\/www.adpulp.com\/the-recipe-to-make-rain-same-as-it-ever-was\/","url_meta":{"origin":37036,"position":2},"title":"The Recipe to Make Rain? Same As It Ever Was","author":"David Burn","date":"February 23, 2019","format":false,"excerpt":"\"HatfieldYou made rain for L.A.We've got ten grandFor you to go cook us some rain\"\u00a0-Widespread\u00a0Panic New Biz Tips from the Sausalito Sausage Factory The head of the 4As and the head of ANA walk into a bar... Sorry, there's no punchline. But there is this advice for new business execs,\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/02\/make-rain-for-LA.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/02\/make-rain-for-LA.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/02\/make-rain-for-LA.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/02\/make-rain-for-LA.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/02\/make-rain-for-LA.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/02\/make-rain-for-LA.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":25771,"url":"https:\/\/www.adpulp.com\/add-primary-research-pitch-win-pitch\/","url_meta":{"origin":37036,"position":3},"title":"Add Primary Research To Your Pitch; Win the Pitch","author":"David Burn","date":"January 18, 2018","format":false,"excerpt":"Did you know that 70 percent of marketers expect primary research when receiving new agency pitches? In related news, 89 percent of agency pros that win new business pitches more than half the time use primary research when developing their pitch. The stats above available in a new report from\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/screenshot-vLens.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/screenshot-vLens.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/screenshot-vLens.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/screenshot-vLens.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/screenshot-vLens.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":30197,"url":"https:\/\/www.adpulp.com\/the-smaller-and-more-focused-the-agency-the-more-responsive-and-capable\/","url_meta":{"origin":37036,"position":4},"title":"The Smaller and More Focused the Agency, the More Responsive and Reliable","author":"David Burn","date":"June 20, 2019","format":false,"excerpt":"Ad people love to gaze into crystal balls. You might say it's an occupational hazard. Dave Morgan, CEO of Simulmedia, believes that small and mid-sized regional independents are reasserting themselves.\u00a0He claims, \"Many are no longer just winning business with regional accounts, but are winning big engagements with big marketers, proving\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/06\/small-agencies-are-best.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/06\/small-agencies-are-best.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/06\/small-agencies-are-best.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/06\/small-agencies-are-best.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":36820,"url":"https:\/\/www.adpulp.com\/its-time-for-new-routes-up-the-agency-new-business-mountain\/","url_meta":{"origin":37036,"position":5},"title":"It’s Time for New Routes Up the Agency New Business Mountain","author":"David Burn","date":"April 22, 2021","format":false,"excerpt":"There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It's part of life\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/climbers-reach-higher-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/climbers-reach-higher-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/climbers-reach-higher-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/climbers-reach-higher-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/climbers-reach-higher-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/climbers-reach-higher-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37036"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37037"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}