{"id":37038,"date":"2021-07-20T05:58:35","date_gmt":"2021-07-20T10:58:35","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37038"},"modified":"2021-07-20T06:01:31","modified_gmt":"2021-07-20T11:01:31","slug":"maggie-windsor-gross-from-deloitte-digital-explains-brandworth","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/maggie-windsor-gross-from-deloitte-digital-explains-brandworth\/","title":{"rendered":"Ad Chatter: Maggie Windsor Gross from Deloitte Digital Explains &#8216;BrandWorth&#8217;"},"content":{"rendered":"<p>In this new episode of <a href=\"http:\/\/adchatter.co\">Ad Chatter<\/a>, co-hosts Dan Goldgeier and David Burn chat with special guest, <a href=\"https:\/\/www.linkedin.com\/in\/maggiegross\/\">Maggie Windsor Gross<\/a>, head of strategy at <a href=\"https:\/\/www.deloittedigital.com\/\">Deloitte Digital<\/a>. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue.<\/p>\n<p>If metrics, ROI, and measuring the overall impact of brand marketing are important to you, this is the episode of Ad Chatter to download.<\/p>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1313542\/8889645-ad-chatter-season-2-episode-8-maggie-windsor-gross-from-deloitte-digital-explains-brandworth.js?container_id=buzzsprout-player-8889645&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>During our ad chat, Maggie explains &#8216;BrandWorth&#8217;, a robust new tool from her team at Deloitte Digital that helps CMOs make better investments in brand marketing (and explain why it all matters to the CFO and CEO).<\/p>\n<p>&#8220;We believe that brand is a financial asset, not just a marketing asset,&#8221; Maggie says. &#8220;So, everything we measure in &#8216;brand&#8217; is to try to prove its efficiency and ability to drive growth.&#8221;<\/p>\n<p>Towards the end of the episode, I ask what she would say to the nay-sayers who think that their brand is ephemeral.<\/p>\n<p>&#8220;Brand is one of the most efficient drivers of enterprise growth,&#8221; she says. &#8220;Brand impacts the decisions of not just your consumers, but your employees, partners, and even investors. What we&#8217;ve seen with BrandWorth is that brand is more correlated with your revenue return than things like awareness, positive impressions, or even your Net Promoter Score.&#8221;<\/p>\n<p>On the heels of this exchange, Dan asks what clients are looking for and asking for today, given the disruptions wrought by COVID.<\/p>\n<p>Maggie says, &#8220;They&#8217;re really looking for a partner or teams that have an understanding of the category and the business needs that they&#8217;re struggling with. They&#8217;re looking for partners that can bring them actionable insights, things like proprietary tools or data sets, and they want breakthrough design thinking and breakthrough creative ideas, all wrapped around a growth focus.&#8221;<\/p>\n<p><strong>PREVIOUSLY ON ADPULP<\/strong>: <a href=\"https:\/\/www.adpulp.com\/deloitte-digital-wants-to-make-brand-a-c-suite-priority\/\">Deloitte Digital Wants to Make \u2018Brand\u2019 A C-Suite Priority<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue. If metrics, ROI, and measuring the overall impact of brand marketing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[329],"tags":[],"class_list":{"0":"post-37038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-chatter","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Chatter: Maggie Windsor Gross from Deloitte Digital Explains &#039;BrandWorth&#039; - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/maggie-windsor-gross-from-deloitte-digital-explains-brandworth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Chatter: Maggie Windsor Gross from Deloitte Digital Explains &#039;BrandWorth&#039; - Adpulp\" \/>\n<meta property=\"og:description\" content=\"In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital. 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