{"id":37100,"date":"2021-08-09T10:09:45","date_gmt":"2021-08-09T15:09:45","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37100"},"modified":"2021-08-09T10:09:45","modified_gmt":"2021-08-09T15:09:45","slug":"the-richards-group-and-tommy-lee-jones-make-a-short-western","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/the-richards-group-and-tommy-lee-jones-make-a-short-western\/","title":{"rendered":"The Richards Group and Tommy Lee Jones Make A Short Western"},"content":{"rendered":"

Beef is the top-selling meat in the U.S., with sales in 2020 increasing to $30.3 billion, a 23.7% jump year-over-year.<\/p>\n

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In Texas\u2014the nation’s top beef-producing state\u201417,500 beef cattle producers, ranching families, and businesses are members of the Texas and Southwestern Cattle Raisers Association (TSCRA)<\/a>, a 144-year-old organization. According to Adweek<\/a><\/em>, the trade org hired The Richards Group to make a recruitment video and more.<\/p>\n

\u201cWe Live For This Land” premiered recently at a rancher\u2019s convention in Fort Worth, Texas, and will now be distributed in 30-second cuts on digital and social media platforms. Featuring the distinctive voice of Oscar-winning actor Tommy Lee Jones, the narration speaks to \u201cthe men and women who make this rough country work.\u201d<\/p>\n