{"id":37109,"date":"2021-08-13T11:05:51","date_gmt":"2021-08-13T16:05:51","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37109"},"modified":"2021-08-13T11:10:18","modified_gmt":"2021-08-13T16:10:18","slug":"when-you-fail-to-reward-talent-and-you-run-from-conflict-you-lose","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/when-you-fail-to-reward-talent-and-you-run-from-conflict-you-lose\/","title":{"rendered":"When You Fail to Reward Talent and You Run from Conflict, You Lose"},"content":{"rendered":"<p>Why are advertising agencies having a hard time finding talented people to work for them? Once upon a time, ad agencies had people beating down their doors. Many of the industry-famous shops still do. Yet, according to <a href=\"https:\/\/www.campaignlive.com\/article\/agencies-scramble-attract-talent-amid-shortage\/1723775\"><em>Campaign US,<\/em><\/a> the talent crunch is pushing agencies to lean on staffing and recruitment firms and, in some cases, to cut back on the amount of work they take on.<\/p>\n<p><em><a href=\"https:\/\/digiday.com\/marketing\/theyre-shouldering-a-lot-more-work-confessions-of-an-agency-exec-on-how-the-war-for-talent-is-impacting-existing-staffers\/\">Digiday<\/a><\/em>\u00a0recently asked an anonymous agency executive what agencies might do to become more competitive in this environment?<\/p>\n<blockquote><p>It\u2019s difficult. There\u2019s competition from all sides. I don\u2019t have a good answer for that. But something has to change.<\/p><\/blockquote>\n<p>This non-answer leaves my colleague Dan Goldgeier wanting.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">I&#8217;d be curious to know if this &#8220;holding company agency exec&#8221; has any idea about how to apply for a job at their agency, or who&#8217;s been applying, or how applicants get filtered, or their interview process, or the salaries being offered. <a href=\"https:\/\/t.co\/gALutExpys\">https:\/\/t.co\/gALutExpys<\/a> via <a href=\"https:\/\/twitter.com\/Digiday?ref_src=twsrc%5Etfw\">@digiday<\/a><\/p>\n<p>\u2014 Dan Goldgeier (@DanGoldgeier) <a href=\"https:\/\/twitter.com\/DanGoldgeier\/status\/1425956054618181634?ref_src=twsrc%5Etfw\">August 12, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Dan is right to point to the broken process. The exec admits that something has to change, but isn&#8217;t prepared to say what exactly must change.<\/p>\n<p>The reality is we must change the mechanics of recruitment <em>and<\/em> rid ourselves of any lingering mental blocks that are weak barriers to progress. For instance, if you or anyone in your agency is unwilling to consider hiring exceptionally talented (but sometimes irascible) people over 40, or God forbid, over 50, then there&#8217;s something seriously wrong that needs to be addressed today.<\/p>\n<h2>How One Recruiter Sees the Problem<\/h2>\n<p>In the latest edition of <a href=\"https:\/\/www.thedrum.com\/news\/2021\/08\/10\/recruiter-s-corner-it-s-time-move-past-recycled-talent-adland?utm_campaign=weekly_member_update&amp;utm_source=pardot&amp;utm_medium=email\">Recruiter\u2019s Corner from <em>The Drum<\/em><\/a>, Norm Yustin, who leads <a href=\"https:\/\/www.russellreynolds.com\/consultants\/norm-yustin\">Russell Reynolds Associates&#8217;<\/a> global Customer Activation and Growth Practice, discusses five key changes that agencies ought to make in order to attract and retain fresh talent. His second point is one I agree with wholeheartedly.<\/p>\n<blockquote><p><strong>Agencies need to be willing to accept the \u2018bomb throwers\u2019<\/strong>\u2026 The big challenge is not finding innovative, amazing people. It\u2019s whether the agency ecosystem will adapt and change fast enough culturally. It\u2019s an acceptance of a new way of doing things which is very threatening, scary and human. I have a lot of empathy for people who go through it, [but] there\u2019s a lot of cultural transformation that has to happen at agencies.<\/p><\/blockquote>\n<p>I agree with his thinking but I would change the term &#8216;bomb thrower&#8217; to something more benign and productive. When a so-called &#8216;bomb&#8217; is thrown by a brave team member, it&#8217;s not meant to explode and ruin, it&#8217;s more like fireworks, which are meant to illuminate and dazzle.<\/p>\n<h2>Creative People Are Not Good Sheeple<\/h2>\n<p>Sadly, the remnants of 20th-century corporate culture are still firmly in place in many agencies today. Top-down management and systems meant to control might work on the client-side, but they weaken an agency&#8217;s ability to innovate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37111\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Sheeple-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Sheeple-1024x683.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Sheeple-300x200.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Sheeple-768x512.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Sheeple.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>When people learn to obey, to defer to power, and to follow the boss&#8217;s lead no matter what, you don&#8217;t have a creative company, you have a flock of sheep. The good thing about sheep is they can be sheared for their wool. Writers, designers, and technologists, on the other hand, keep their best ideas inside. It&#8217;s up to agency owners and managers and smart clients to make way for these voices and the valuable new ideas they bring.<\/p>\n<p>When agency management is scared to challenge clients or their own internal B.S., they&#8217;re frozen in amber.<\/p>\n<p>Clients come to agencies for ideas that will help them become rich and famous. When a client says with a straight face, &#8220;We want to be like Apple,&#8221; ad pros laugh, but it&#8217;s an insight into what clients desire. They don&#8217;t want just another cool commercial, they want to become rich and famous. I make this point to support another. Sheeple don&#8217;t help clients or their agency achieve anything but more billings. To achieve greatness in advertising or any other field, it takes brave, emotionally intelligent, and interesting people who care.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why are advertising agencies having a hard time finding talented people to work for them? Once upon a time, ad agencies had people beating down their doors. Many of the industry-famous shops still do. Yet, according to Campaign US, the talent crunch is pushing agencies to lean on staffing and recruitment firms and, in some [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,3,161],"tags":[],"class_list":{"0":"post-37109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agencies","9":"category-industry-analysis","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When You Fail to Reward Talent and You Run from Conflict, You Lose - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/when-you-fail-to-reward-talent-and-you-run-from-conflict-you-lose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When You Fail to Reward Talent and You Run from Conflict, You Lose - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Why are advertising agencies having a hard time finding talented people to work for them? 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FYI, there are just two big fish in the Portland market\u2014Intel and\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/10\/hustle-harder.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/10\/hustle-harder.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/10\/hustle-harder.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/10\/hustle-harder.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/10\/hustle-harder.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":37113,"url":"https:\/\/www.adpulp.com\/there-is-no-ad-industry-war-for-talent-and-there-never-has-been\/","url_meta":{"origin":37109,"position":1},"title":"There Is No Ad Industry \u2018War For Talent\u2019 And There Never Has Been","author":"Dan Goldgeier","date":"August 13, 2021","format":false,"excerpt":"I admit I\u2019m a sucker for Digiday\u2019s \u201cThe Confessions\u201d series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can\u2019t talk freely. Like this \u201cholding company agency exec\u201d who\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/iStock-1149466575.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/iStock-1149466575.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/iStock-1149466575.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/iStock-1149466575.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/iStock-1149466575.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":30852,"url":"https:\/\/www.adpulp.com\/ad-age-names-several-small-agencies-of-year-in-other-news-barton-f-graf-to-close\/","url_meta":{"origin":37109,"position":2},"title":"Ad Age Names Several Small Agencies of Year; In Other News, Barton F. Graf To Close","author":"David Burn","date":"August 13, 2019","format":false,"excerpt":"Agencies rise and agencies fall. Let's start with the bad news. Barton F. Graf, the small indie agency in NYC, like Wexley School for Girls in Seattle (and other \"hot shops\" before it), is closing down. Jeff Beer writes about advertising for Fast Company. When learning of the closing of\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/happy-to-be-a-winner.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/happy-to-be-a-winner.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/happy-to-be-a-winner.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/happy-to-be-a-winner.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/happy-to-be-a-winner.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":1786,"url":"https:\/\/www.adpulp.com\/pedigree_is_dog\/","url_meta":{"origin":37109,"position":3},"title":"Pedigree Is Dog Food","author":"David Burn","date":"December 19, 2005","format":false,"excerpt":"Lewis Lazare: Talent Zoo, an ad agency headhunting firm that keeps tabs on hiring trends, often has insights we find to be on the mark. Its latest concern about a streak of \"arrogance\" in agency hiring these days struck us as worth sharing. Ragan Jones, associate vice president of recruiting,\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":27423,"url":"https:\/\/www.adpulp.com\/small-teams-generate-big-ideas\/","url_meta":{"origin":37109,"position":4},"title":"Small Teams Generate Big Ideas","author":"David Burn","date":"August 19, 2018","format":false,"excerpt":"In any given year, the number of agencies who win awards and earn accolades in the industry press totals about 500 to 600, give or take. These name brand shops paint a picture of an industry in transition (some would say decline). 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