{"id":37113,"date":"2021-08-13T15:15:29","date_gmt":"2021-08-13T20:15:29","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37113"},"modified":"2021-08-19T15:23:29","modified_gmt":"2021-08-19T20:23:29","slug":"there-is-no-ad-industry-war-for-talent-and-there-never-has-been","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/there-is-no-ad-industry-war-for-talent-and-there-never-has-been\/","title":{"rendered":"There Is No Ad Industry \u2018War For Talent\u2019 And There Never Has Been"},"content":{"rendered":"

I admit I\u2019m a sucker for Digiday\u2019s \u201cThe Confessions<\/a>\u201d series. When I started writing my columns for Talent Zoo back in 2002<\/a>, I did it anonymously because I feared repercussions. So I get that there are those in power who can\u2019t talk freely.<\/p>\n

Like this \u201cholding company agency exec\u201d who complains about the lack of staffing at his agency and the workload backlog it\u2019s causing.<\/a><\/p>\n

It\u2019s hard to feel sorry for this guy. Because his complaining comes under the guise of the supposed \u201cwar for talent.\u201d<\/p>\n

There is no war for talent in the ad industry. There never has been.<\/p>\n

There have always been more people wanting to get into and stay in the advertising industry than there are jobs for those people.<\/p>\n

Tens of thousands of people were laid off last year in the ad industry. Many have found another gig. Still, others haven\u2019t. Not to mention the ad schools, universities, diversity initiatives, and mentoring programs training new talent to enter an already crowded industry. Why do we think there\u2019s a lack of available workers?<\/p>\n

Yet this \u201cwar for talent\u201d notion keeps perpetuating itself. Lauren Ranke, the Director of Talent for Wieden + Kennedy, recently posted an Art Director position on LinkedIn.<\/a> And it got a lot of attention.<\/p>\n

Does anyone actually believe W+K needs to advertise an art director position? It\u2019s ridiculous. They\u2019ll generate hundreds of responses from eager creatives thinking they now have a way into one of the world\u2019s best agencies. How many will be seriously considered? How much time will be spent considering each applicant?<\/p>\n

It might be rare for W+K, but most agencies do advertise open positions even if those agencies ultimately use recruiters or internal recommendations to fill positions. And those posts generate reams of responses. So it\u2019s ludicrous to suggest they\u2019re having a tough time finding people. Agencies need to look at their hiring process: What happens to an application from a jobseeker once it\u2019s submitted to an agency applicant tracking system? Or routed some other way?<\/p>\n

Nowhere in the Digiday Confessions article about the supposed \u201cWar For Talent\u201d does it mention how his agency claims to want to win this war. I’d be curious to know if this “holding company agency exec” has any idea about how to apply for a job at their agency, or who’s been applying, or how applicants get filtered, or their interview process, or the salaries being offered.<\/p>\n

In the ad industry, the interview process is an appalling mishmash of being ignored, ghosted, dismissed, lost, delayed for months, forced to travel to interview at one\u2019s own expense, lowballed, asked to take an unpaid \u201cskills test,\u201d or being told you\u2019re not a \u201cculture fit\u201d or \u201cnot quite what we\u2019re looking for.\u201d<\/p>\n

This is bigger than ageism, sexism, classism, or any other -ism. Any agency having trouble attracting talent needs to look in the mirror. And look at how job seekers actually experience the process. Odds are agency management has no clue how it actually works \u2014 because it\u2019s not working.<\/p>\n","protected":false},"excerpt":{"rendered":"

I admit I\u2019m a sucker for Digiday\u2019s \u201cThe Confessions\u201d series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can\u2019t talk freely. Like this \u201cholding company agency exec\u201d who complains about the lack of […]<\/p>\n","protected":false},"author":4,"featured_media":37114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,3,296],"tags":[],"class_list":{"0":"post-37113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agencies","9":"category-agency-business","10":"entry"},"yoast_head":"\nThere Is No Ad Industry \u2018War For Talent\u2019 And There Never Has Been - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/there-is-no-ad-industry-war-for-talent-and-there-never-has-been\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"There Is No Ad Industry \u2018War For Talent\u2019 And There Never Has Been - Adpulp\" \/>\n<meta property=\"og:description\" content=\"I admit I\u2019m a sucker for Digiday\u2019s \u201cThe Confessions\u201d series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can\u2019t talk freely. 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It got me to thinking why businesspeople, particularly in advertising, use phrases and language\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"ifyoutalkedtopeople.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2007\/05\/03\/ifyoutalkedtopeople.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5879,"url":"https:\/\/www.adpulp.com\/agency_shakey_s\/","url_meta":{"origin":37113,"position":3},"title":"Agency Shakey Shakey","author":"David Burn","date":"October 27, 2008","format":false,"excerpt":"I remember thinking about five or six years ago how if I went to a digital shop, I'd be pigeon-holed in their creative cul de sac. WRONG! According to Ad Age, digital shops are now beating traditional shops for agency-of-record status. While most clients still seek best-in-class specialists for every\u2026","rel":"","context":"In "Agencies"","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":32195,"url":"https:\/\/www.adpulp.com\/talent-matters-agency-layoffs-repeat-resignations-and-recruitment-hurdles\/","url_meta":{"origin":37113,"position":4},"title":"Talent Matters: Agency Layoffs, Repeat Resignations, and Recruitment Hurdles","author":"David Burn","date":"January 16, 2020","format":false,"excerpt":"Layoffs. There's a word you don't want to hear at the start of a new year. Nevertheless, business realities creep in and staff reductions are often the result. WPP's Ogilvy just laid off 80 employees across nine offices, amounting to 3.7 percent of its U.S. staff. Ogilvy's chief creative officer\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/ride-on.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/ride-on.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/ride-on.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/ride-on.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/ride-on.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":37090,"url":"https:\/\/www.adpulp.com\/21st-century-advertising-talent-wherefore-art-thou\/","url_meta":{"origin":37113,"position":5},"title":"21st Century Advertising Talent, Wherefore Art Thou?","author":"David Burn","date":"August 4, 2021","format":false,"excerpt":"Advertising agencies are having a hard time finding people to work for them. On its surface, the statement sounds ludicrous. So let's dig a little and see what we can learn. According to Campaign US, agencies are increasingly looking for seasoned talent in niche roles that are difficult to fill.\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Hire-me-please.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Hire-me-please.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Hire-me-please.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Hire-me-please.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Hire-me-please.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37113"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37114"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}