{"id":37121,"date":"2021-08-16T13:11:20","date_gmt":"2021-08-16T18:11:20","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37121"},"modified":"2021-08-16T13:11:20","modified_gmt":"2021-08-16T18:11:20","slug":"to-talk-texan-say-it-with-shiner","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/to-talk-texan-say-it-with-shiner\/","title":{"rendered":"To Talk Texan, Say It With Shiner"},"content":{"rendered":"<p>People in Texas sometimes speak in code. For instance, when ordering a beer, you might skip all formality and simply say, &#8220;Shiner.&#8221; When you like the beer a lot, you might say, &#8220;It&#8217;s a good&#8217; ern.&#8221;<\/p>\n<p>In Texas, <a href=\"https:\/\/shiner.com\/page\/about-us\">Shiner<\/a> is an iconic beer brand. The advertising for this beer brand has also been handled by some of the state&#8217;s best creative agencies. It&#8217;s now time to add a new one to the list. Austin-based <a href=\"https:\/\/www.bakery.agency\/aboutus.html\">Bakery<\/a> has provided the brand with a new campaign that showcases Austin and its people.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nyfyYi6LEQY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/klundster\">Kathryn Lundstrom<\/a>, <a href=\"https:\/\/www.adweek.com\/brand-marketing\/shiner-beers-first-new-brand-platform-in-5-years-aims-to-capture-the-best-of-the-texas-experience\/\"><em>Adweek&#8217;s<\/em><\/a> senior news reporter based in Austin, notes that the spot features a scene at women-owned <a href=\"https:\/\/www.labarbecue.com\/\">la Barbecue<\/a> and another at the <a href=\"http:\/\/circuitoftheamericas.com\/\">Circuit of the Americas<\/a> featuring a Shiner-branded Formula 1 race car.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37123\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Say_It_With_Shiner_-_YouTube-2-1024x569.jpg\" alt=\"\" width=\"1024\" height=\"569\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Say_It_With_Shiner_-_YouTube-2-1024x569.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Say_It_With_Shiner_-_YouTube-2-300x167.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Say_It_With_Shiner_-_YouTube-2-768x426.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Say_It_With_Shiner_-_YouTube-2.jpg 1178w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Austin musician <a href=\"https:\/\/www.blackjoelewis.com\/\">Black Joe Lewis<\/a> and pro golfer, Shiner brand ambassador, and LGBTQ+ activist <a href=\"https:\/\/www.instagram.com\/tishaalyn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tisha Alyn<\/a> also makes an appearance. I can&#8217;t say for sure, but it appears that Alyn is showing off her skills at <a href=\"https:\/\/dreamlanddstx.com\/minigolf\/\">Dreamland<\/a> in Dripping Springs.<\/p>\n<p>Shiner Bock is made by Spoetzl Brewery in Shiner, a small town to the east of San Antonio and southeast of Austin.<\/p>\n<p>PREVIOUSLY ON ADPULP: <a href=\"https:\/\/www.adpulp.com\/shiner-bock-good-story\/\">From Shiner Bock To A Good Story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People in Texas sometimes speak in code. For instance, when ordering a beer, you might skip all formality and simply say, &#8220;Shiner.&#8221; When you like the beer a lot, you might say, &#8220;It&#8217;s a good&#8217; ern.&#8221; In Texas, Shiner is an iconic beer brand. The advertising for this beer brand has also been handled by [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,194,324],"tags":[],"class_list":{"0":"post-37121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-review","8":"category-food-and-beverage","9":"category-tea-for-texas","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To Talk Texan, Say It With Shiner - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/to-talk-texan-say-it-with-shiner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Talk Texan, Say It With Shiner - Adpulp\" \/>\n<meta property=\"og:description\" content=\"People in Texas sometimes speak in code. For instance, when ordering a beer, you might skip all formality and simply say, &#8220;Shiner.&#8221; When you like the beer a lot, you might say, &#8220;It&#8217;s a good&#8217; ern.&#8221; In Texas, Shiner is an iconic beer brand. 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Let's look at some new beer commercials... https:\/\/youtu.be\/BKPNBDcoLDs https:\/\/youtu.be\/Hob4cmuPKfU The old-timey quality of these spots is different enough to be interesting. 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I finally opened it last night and examined its contents. I have to say, I'm not that impressed with the overall quality of the print work, and I've always found it difficult to experience the\u2026","rel":"","context":"In &quot;Awards&quot;","block_context":{"text":"Awards","link":"https:\/\/www.adpulp.com\/category\/awards\/"},"img":{"alt_text":"Shiner_09_bottles.png","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2010\/01\/13\/Shiner_09_bottles.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4667,"url":"https:\/\/www.adpulp.com\/shady_goodness\/","url_meta":{"origin":37121,"position":2},"title":"Shady Goodness","author":"David Burn","date":"January 10, 2008","format":false,"excerpt":"When you win an account, you want it to be an account you can believe in and profit from. That can mean any number of things, depending on the account and the people who win it. 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