{"id":37129,"date":"2021-08-18T05:55:56","date_gmt":"2021-08-18T10:55:56","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37129"},"modified":"2021-08-18T12:51:55","modified_gmt":"2021-08-18T17:51:55","slug":"ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/","title":{"rendered":"Ad Chatter: Scott Couvillon of Trumpet on &#8216;Believable Brands&#8217;"},"content":{"rendered":"<p>&#8220;Purpose is the economic multiplier that elevates your brand above the noise.&#8221; This is a firmly held belief in certain agency circles. Today we&#8217;re going to learn why that is. <\/p>\n<p>In this new episode of Ad Chatter, co-hosts Dan Goldgeier and I chat with special guest, Scott Couvillon, CEO and Executive Strategy Director at <a href=\"https:\/\/trumpetadvertising.com\/\">Trumpet<\/a> in New Orleans. During this 34-minute chat, Scott explains what Trumpet means by &#8220;Believable Brands&#8221; and how brands with purpose consistently outperform their rivals.<\/p>\n<div id=\"buzzsprout-player-9045348\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1313542\/9045348-ad-chatter-season-2-episode-9-scott-couvillion-of-trumpet-on-believable-brands.js?container_id=buzzsprout-player-9045348&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>Scott says that brand purpose gets a lot of talk value in the industry today, but that the topic and its importance are often misunderstood. <\/p>\n<blockquote><p>Once our industry starts talking about anything, half the industry starts talking about it incorrectly or applying it incorrectly. That&#8217;s no different with this notion of purpose\u2014trying to figure out how brands can more humanely live in this modern era of consumerism. What&#8217;s awesome about it is the companies that are truly getting it, embracing it, and doing it are not only easier to run&#8230;but these become really sustainable brands because people believe them.<\/p><\/blockquote>\n<p>He also discusses what it&#8217;s like to run a small creatively-focused agency in New Orleans. Near the end of the episode, Dan asks Scott if he&#8217;s feeling optimistic. Tune in to hear Scott&#8217;s answer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Purpose is the economic multiplier that elevates your brand above the noise.&#8221; This is a firmly held belief in certain agency circles. Today we&#8217;re going to learn why that is. In this new episode of Ad Chatter, co-hosts Dan Goldgeier and I chat with special guest, Scott Couvillon, CEO and Executive Strategy Director at Trumpet [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[329],"tags":[],"class_list":{"0":"post-37129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-chatter","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Chatter: Scott Couvillon of Trumpet on &#039;Believable Brands&#039; - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Chatter: Scott Couvillon of Trumpet on &#039;Believable Brands&#039; - Adpulp\" \/>\n<meta property=\"og:description\" content=\"&#8220;Purpose is the economic multiplier that elevates your brand above the noise.&#8221; This is a firmly held belief in certain agency circles. Today we&#8217;re going to learn why that is. In this new episode of Ad Chatter, co-hosts Dan Goldgeier and I chat with special guest, Scott Couvillon, CEO and Executive Strategy Director at Trumpet [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-18T10:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-18T17:51:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg?fit=1200%2C698&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"698\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Ad Chatter: Scott Couvillon of Trumpet on &#8216;Believable Brands&#8217;\",\"datePublished\":\"2021-08-18T10:55:56+00:00\",\"dateModified\":\"2021-08-18T17:51:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/\"},\"wordCount\":229,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg\",\"articleSection\":[\"Ad Chatter\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/\",\"url\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/\",\"name\":\"Ad Chatter: Scott Couvillon of Trumpet on 'Believable Brands' - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg\",\"datePublished\":\"2021-08-18T10:55:56+00:00\",\"dateModified\":\"2021-08-18T17:51:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg\",\"width\":1200,\"height\":698},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Chatter: Scott Couvillon of Trumpet on &#8216;Believable Brands&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ad Chatter: Scott Couvillon of Trumpet on 'Believable Brands' - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/","og_locale":"en_US","og_type":"article","og_title":"Ad Chatter: Scott Couvillon of Trumpet on 'Believable Brands' - Adpulp","og_description":"&#8220;Purpose is the economic multiplier that elevates your brand above the noise.&#8221; This is a firmly held belief in certain agency circles. Today we&#8217;re going to learn why that is. In this new episode of Ad Chatter, co-hosts Dan Goldgeier and I chat with special guest, Scott Couvillon, CEO and Executive Strategy Director at Trumpet [&hellip;]","og_url":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/","og_site_name":"Adpulp","article_published_time":"2021-08-18T10:55:56+00:00","article_modified_time":"2021-08-18T17:51:55+00:00","og_image":[{"width":1200,"height":698,"url":"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg?fit=1200%2C698&ssl=1","type":"image\/jpeg"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Ad Chatter: Scott Couvillon of Trumpet on &#8216;Believable Brands&#8217;","datePublished":"2021-08-18T10:55:56+00:00","dateModified":"2021-08-18T17:51:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/"},"wordCount":229,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg","articleSection":["Ad Chatter"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/","url":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/","name":"Ad Chatter: Scott Couvillon of Trumpet on 'Believable Brands' - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg","datePublished":"2021-08-18T10:55:56+00:00","dateModified":"2021-08-18T17:51:55+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg","width":1200,"height":698},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/ad-chatter-special-guest-scott-couvillion-of-trumpet-on-believable-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Ad Chatter: Scott Couvillon of Trumpet on &#8216;Believable Brands&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Believable_Advertising_for_Believable_Brands___Trumpet_Advertising.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-9ER","jetpack-related-posts":[{"id":35021,"url":"https:\/\/www.adpulp.com\/ad-chatter-wear-a-mask-and-proceed-with-caution\/","url_meta":{"origin":37129,"position":0},"title":"Ad Chatter, Episode 2: Wear A Mask and Proceed with Caution","author":"David Burn","date":"September 11, 2020","format":false,"excerpt":"In this new episode of Ad Chatter, Dan Goldgeier and I discuss the value of Jack Morton's new training program, Camp Jack; \"Black to Yellow,\" the new travel and tourism campaign from South Dakota and Wyoming; a new mouth-watering commercial for the National Restaurant Association; what the B Corp designation\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/09\/Yellowstong-National-Park-WY.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/09\/Yellowstong-National-Park-WY.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/09\/Yellowstong-National-Park-WY.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/09\/Yellowstong-National-Park-WY.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":33493,"url":"https:\/\/www.adpulp.com\/todays-ad-chatter-the-ad-industry-shrinketh-plus-two-sports-spots\/","url_meta":{"origin":37129,"position":1},"title":"Today&#8217;s Ad Chatter: The Ad Industry Shrinketh, Plus Two Sports Spots","author":"David Burn","date":"May 8, 2020","format":false,"excerpt":"In this new episode of Ad Chatter, Dan Goldgeier and I discuss the economic impacts on the ad industry and how it's fast becoming a painful, nightmarish reality. Ad business cut 36,400 jobs in April https:\/\/t.co\/A769r3Zktq pic.twitter.com\/10GneNaZgS\u2014 Ad Age (@adage) May 9, 2020 We also discuss two commercials, one from\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Ad-Chatter.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Ad-Chatter.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Ad-Chatter.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Ad-Chatter.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Ad-Chatter.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":37038,"url":"https:\/\/www.adpulp.com\/maggie-windsor-gross-from-deloitte-digital-explains-brandworth\/","url_meta":{"origin":37129,"position":2},"title":"Ad Chatter: Maggie Windsor Gross from Deloitte Digital Explains &#8216;BrandWorth&#8217;","author":"David Burn","date":"July 20, 2021","format":false,"excerpt":"In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue. If metrics, ROI, and measuring the\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/06\/Brand-worth.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/06\/Brand-worth.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/06\/Brand-worth.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/06\/Brand-worth.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/06\/Brand-worth.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":36900,"url":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-6-with-featured-guest-santi-bibiloni-of-cor\/","url_meta":{"origin":37129,"position":3},"title":"Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR","author":"David Burn","date":"May 14, 2021","format":false,"excerpt":"In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni.\u00a0 Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina's fastest-growing companies.\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Santi-Bibiloni-1.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":36580,"url":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-4-georgia-on-our-minds\/","url_meta":{"origin":37129,"position":4},"title":"Ad Chatter Season 2, Episode 4: Georgia On Our Minds (Plus Spots from Nissan, Tide, &#038; Key Bank)","author":"David Burn","date":"April 5, 2021","format":false,"excerpt":"In this new episode of Ad Chatter, the podcast from Adpulp.com, Dan Goldgeier and David Burn chatter about Georgia's voter suppression laws and how big brands based in Atlanta like Coca-Cola and Delta are mostly \"virtual signaling\" in response. Dan and David also discuss three new campaigns from Nissan, Tide,\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":37385,"url":"https:\/\/www.adpulp.com\/new-ad-chatter-episode-featuring-megan-averell-of-the-insight-inn\/","url_meta":{"origin":37129,"position":5},"title":"New Ad Chatter Episode Featuring Megan Averell of The Insight Inn","author":"Dan Goldgeier","date":"January 29, 2022","format":false,"excerpt":"Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, founder of The Insight Inn. gsdgsd In this 55 minute episode of Ad Chatter, Megan and I talk about: The importance of going out and talking to\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/01\/Megan-Averell-2.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/01\/Megan-Averell-2.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/01\/Megan-Averell-2.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37129"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37131"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}