{"id":37166,"date":"2021-09-01T11:56:21","date_gmt":"2021-09-01T16:56:21","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37166"},"modified":"2021-09-02T10:17:19","modified_gmt":"2021-09-02T15:17:19","slug":"now-on-spotify-magically-delicious-sugar-coated-grooves","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/now-on-spotify-magically-delicious-sugar-coated-grooves\/","title":{"rendered":"Now on Spotify: Magically Delicious Sugar-Coated Grooves"},"content":{"rendered":"<p>General Mills-owned cereal brand <a href=\"https:\/\/www.luckycharms.com\/about\/\">Lucky Charms<\/a> is in the entertainment business. I&#8217;m happy to see the packaged goods brand recognize it and act on it. According to <em>The Drum<\/em>, Lucky the Leprechaun <a href=\"https:\/\/www.thedrum.com\/news\/2021\/08\/31\/lucky-charms-taps-audio-marketing-trend-dropping-magical-melodies\">has dropped his debut album<\/a>, &#8220;Magically Delicious,&#8221; which is now available across all major streaming platforms but promoted exclusively on Spotify.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/album\/5HFPbRjePJpGTVes300vqK\" width=\"100%\" height=\"380\" frameborder=\"0\"><\/iframe><\/center>The album includes eight songs. Each song is about a unique Lucky Charm and corresponding marshmallow shape. The lyrics of each song also play on the magical qualities of the respective Charms.<\/p>\n<p>The project also includes a handful of music videos brought to life by <a href=\"https:\/\/anomaly.com\/\">Anomaly<\/a>.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/J38NGgs1xNA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Snappy tunes, professionally produced. Colorful visuals that pull you in kaleidoscope-like. What&#8217;s not to like?<\/p>\n<p>By creating something of value\u2014pop music\u2014for the fans of the cereal, this campaign comes enriched. It is also timely, as more people are <em>listening<\/em> today.<\/p>\n<blockquote><p>Audio content and audio advertising are more popular than ever. According to research conducted by Edison Research in conjunction with Triton Digital, as of this year, some 57% of US consumers listen to podcasts. Meanwhile, a Digital Media Association study reveals that nearly a third of US consumers use a music subscription service. Such trends represent valuable opportunities for advertisers, who can reach a range of audiences with relevant, targeted messaging on the platforms where they listen. In fact, eMarketer data projects that digital ad spending in audio will jump 16% this year alone.<\/p><\/blockquote>\n<p>Given the opportunity, what kind of audio programming do you have in store for your client&#8217;s customers?<\/p>\n<p>I once worked at an agency with so many house bands that we decided to make an album featuring the bands. That was a fun project and my first &#8220;producer&#8221; credit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>General Mills-owned cereal brand Lucky Charms is in the entertainment business. I&#8217;m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, &#8220;Magically Delicious,&#8221; which is now available across all major streaming platforms but promoted exclusively on Spotify. The album [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[83,4,70,111,194,334,26],"tags":[],"class_list":{"0":"post-37166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-animation","8":"category-brands","9":"category-content","10":"category-digital","11":"category-food-and-beverage","12":"category-podcast","13":"category-radio","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Now on Spotify: Magically Delicious Sugar-Coated Grooves - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/now-on-spotify-magically-delicious-sugar-coated-grooves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now on Spotify: Magically Delicious Sugar-Coated Grooves - Adpulp\" \/>\n<meta property=\"og:description\" content=\"General Mills-owned cereal brand Lucky Charms is in the entertainment business. I&#8217;m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, &#8220;Magically Delicious,&#8221; which is now available across all major streaming platforms but promoted exclusively on Spotify. 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