{"id":37209,"date":"2021-09-17T12:33:59","date_gmt":"2021-09-17T17:33:59","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37209"},"modified":"2021-09-17T12:35:31","modified_gmt":"2021-09-17T17:35:31","slug":"lexus-and-amc-theaters-boosted-by-celebrity-endorsements","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/lexus-and-amc-theaters-boosted-by-celebrity-endorsements\/","title":{"rendered":"Lexus and AMC Theaters Boosted by Celebrity Endorsements"},"content":{"rendered":"<p>Influence. Who has it, and how do they use it to help sell products and services? Some brands insist on dipping into the Instagram pool for talent. Others, like Lexus, find their edge in emerging artists, and then seek to re-express this raw aesthetic in pop cultural terms that attach to the brand.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uY5oeDL1orc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>In its new marketing campaign, <a href=\"http:\/\/www.lexus.com\/sparks\">\u201cEmotional Sparks,\u201d<\/a> Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement, and inspiration that drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who get motivated by their in-vehicle experiences. The artists then collaborate for the first time to create an original music track.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gq7kbEcg8xY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Titled \u201cNo Ceiling,\u201d the track was created by three-time Grammy-nominated, American record producers and songwriting duo Nova Wav, Korean-American R&amp;B artist\u00a0Audrey Nuna\u00a0and Argentinian freestyle rapper\u00a0Ecko, and is available on major streaming platforms. For the\u00a0music video, renowned dancer and choreographer\u00a0Zak Ryan Schlegel brought the song to life.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bZTIwwfZI38?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>\u201cAt Lexus, our inspiration comes from our guests, and this campaign beautifully showcases the very best of Lexus\u2019 guest passions, energy, and excitement,\u201d said Vinay Shahani, vice president of Lexus marketing. \u201cPrioritizing how our guests feel while driving and owning a Lexus is critical and provides the spark for us to develop cutting-edge features.\u201d<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lMohG_kcd4g?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h2>AMC Theatres Doesn&#8217;t Make Movies, They Make Them Better<\/h2>\n<p>AMC Theatres, the largest theatrical exhibitor in the world has released a $25+ million national advertising campaign across the United States to remind movie lovers that Hollywood\u2019s stories are enjoyed in their best light \u2013 with a seamless, communal, multi-sensory experience at AMC.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KiEeIxZJ9x0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The core component of the campaign are multiple 60-second, 30-second, and 15-second filmed commercials all of which star Oscar winner and 4-time Academy Award nominee Nicole Kidman. The spots were directed by two-time Academy Award nominee <a href=\"https:\/\/wondroscollective.com\/directors\/the-cronenweths\/\" target=\"_blank\" rel=\"noopener\">Jeff Cronenweth and Tim Cronenweth<\/a> of <a href=\"https:\/\/wondroscollective.com\/\" target=\"_blank\" rel=\"noopener\">Wondros Collective<\/a> and were written by Academy Award screenwriter nominee Billy Ray.<\/p>\n<p>Adam Aron, Chairman, and CEO of AMC said, \u201cThanks to the billions of dollars we have raised this year, AMC is strong, and it is time for AMC to play on offense again.&#8221; Aron added, \u201cNo one says it better than Nicole Kidman when she points out how special it is to see \u2018dazzling images on a huge silver screen.\u2019\u201d<\/p>\n<p>Barkley in Kansas City is AMC\u2019s lead agency and spearheaded each aspect of this effort for AMC, from concept through production.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influence. Who has it, and how do they use it to help sell products and services? Some brands insist on dipping into the Instagram pool for talent. Others, like Lexus, find their edge in emerging artists, and then seek to re-express this raw aesthetic in pop cultural terms that attach to the brand. In its [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,47,127],"tags":[],"class_list":{"0":"post-37209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-account","8":"category-celebrity-endorsement","9":"category-creative-review","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lexus and AMC Theaters Boosted by Celebrity Endorsements - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/lexus-and-amc-theaters-boosted-by-celebrity-endorsements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus and AMC Theaters Boosted by Celebrity Endorsements - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Influence. Who has it, and how do they use it to help sell products and services? Some brands insist on dipping into the Instagram pool for talent. Others, like Lexus, find their edge in emerging artists, and then seek to re-express this raw aesthetic in pop cultural terms that attach to the brand. 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Its new campaign includes online videos that show actress and comedian Whitney Cummings interviewing an array of social-media heavyweights as they take the Lexus\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26104,"url":"https:\/\/www.adpulp.com\/lexus-finally-delivers-promise-hyper-customization\/","url_meta":{"origin":37209,"position":2},"title":"Lexus Finally Delivers On The Promise of Hyper-Customization","author":"David Burn","date":"April 1, 2018","format":false,"excerpt":"Finding the perfect vehicle that meets your every need was once only a fantasy, but now it\u2019s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. 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