{"id":37212,"date":"2021-09-20T15:14:02","date_gmt":"2021-09-20T20:14:02","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37212"},"modified":"2021-09-20T15:14:02","modified_gmt":"2021-09-20T20:14:02","slug":"janelle-monae-helps-martell-soar-beyond-the-expected","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/janelle-monae-helps-martell-soar-beyond-the-expected\/","title":{"rendered":"Janelle Mon\u00e1e Helps Martell Soar Beyond the Expected"},"content":{"rendered":"<p dir=\"ltr\">How do you make V.S.O.P cognac new and unexpected? You create new recipes for the liquid. Or you hire a big-time pop star to make the brand her spirit of choice.<\/p>\n<p dir=\"ltr\">Martell chose to do both. Martell is now working with Grammy-nominated recording artist <a href=\"https:\/\/www.jmonae.com\/\">Janelle Mon\u00e1e<\/a> who stars in a new brand campaign, \u201cSoar Beyond the Expected,\u201d featuring the brand\u2019s Blue Swift label.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/F0OazyesSUc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p dir=\"ltr\">Throughout the partnership, Mon\u00e1e will also work in tandem with Martell to highlight and support philanthropic efforts that will further the reach of the \u201cStandout Swift\u201d mentality and drive change when and where possible.<\/p>\n<p dir=\"ltr\"><b>&#8220;I have tried to use my platform to make a change in areas that I can be of service to while supporting those who are underrepresented,\u201d says Mon\u00e1e. \u201cIt is incredibly important that my partners not only support this line of thinking, but they mirror these values and give back to these communities that I care deeply about.<\/b><\/p>\n<p dir=\"ltr\">Since Martell\u2019s founding, the brand has been opening doors within the cognac category and pushing the boundaries of innovation, as embodied by Martell\u2019s Blue Swift expression. As the first cognac house to ship its barrels to America in 1793, Martell Blue Swift is a celebration of the brand\u2019s historic ties with the U.S., made of V.S.O.P cognac matured in French oak casks and finished in Kentucky bourbon barrels.<\/p>\n<p dir=\"ltr\">\u201cMartell\u2019s \u2018Soar Beyond the Expected\u2019 campaign marks an exciting new chapter for Martell and comes at a time when the cognac category is experiencing explosive growth,\u201d says Pamela Forbus, CMO of Pernod Ricard North America. \u201cCognac is the second-fastest-growing spirits category in the U.S. and we\u2019re confident Martell\u2019s portfolio is perfectly poised to meet consumer demand.\u201d<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SRhM4zoDrI8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.bartleboglehegarty.com\/\">BBH USA<\/a> created the \u201cStandout Swift\u201d campaign for Martell to demonstrate the audacious spirit at the heart of the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you make V.S.O.P cognac new and unexpected? You create new recipes for the liquid. Or you hire a big-time pop star to make the brand her spirit of choice. Martell chose to do both. Martell is now working with Grammy-nominated recording artist Janelle Mon\u00e1e who stars in a new brand campaign, \u201cSoar Beyond [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,127,194,38],"tags":[],"class_list":{"0":"post-37212","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity-endorsement","8":"category-creative-review","9":"category-food-and-beverage","10":"category-lifestyle-marketing","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Janelle Mon\u00e1e Helps Martell Soar Beyond the Expected - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/janelle-monae-helps-martell-soar-beyond-the-expected\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Janelle Mon\u00e1e Helps Martell Soar Beyond the Expected - Adpulp\" \/>\n<meta property=\"og:description\" content=\"How do you make V.S.O.P cognac new and unexpected? 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Bonus link: Inc.\u2026","rel":"","context":"In &quot;Change Agents&quot;","block_context":{"text":"Change Agents","link":"https:\/\/www.adpulp.com\/category\/change-agents\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":30897,"url":"https:\/\/www.adpulp.com\/tanqueray-says-this-is-gin-and-gin-is-in\/","url_meta":{"origin":37212,"position":5},"title":"Tanqueray Says This Is Gin, and Gin Is In","author":"David Burn","date":"August 16, 2019","format":false,"excerpt":"Gin is a spirit on the rise. Global alcohol consumption dropped last year, but gin\u2019s popularity continues to soar. Vogue speaks of London\u2019s fast-moving gin renaissance. Actor Ryan Reynolds bought Pacific Northwest\u2013based craft brand Aviation Gin. 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