{"id":37217,"date":"2021-09-22T15:59:11","date_gmt":"2021-09-22T20:59:11","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37217"},"modified":"2021-09-23T06:38:44","modified_gmt":"2021-09-23T11:38:44","slug":"plant-based-eggs-are-no-fing-joke","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/plant-based-eggs-are-no-fing-joke\/","title":{"rendered":"Plant-Based Eggs Are No F*^$ing Joke"},"content":{"rendered":"<p>Do you love eggs, but feel bad about supporting corporate farms that raise chickens in pens? Have you tried Just Egg from the scientists and culinary artists at Eat Just, Inc.? Perhaps, you will soon?<\/p>\n<p>Eat Just, Inc. just launched a new multi-million-dollar brand campaign for its popular plant-based <a href=\"https:\/\/www.ju.st\/\">JUST Egg products<\/a>. The brand&#8217;s \u201cReally Good Eggs\u201d campaign kicks off this week with a series of ads narrated by comedian and JUST Egg mega-fan J.B. Smoove, famous for his role on HBO\u2019s \u201cCurb Your Enthusiasm.\u201d<\/p>\n<p>Each \u201cReally Good Eggs\u201d spot puts viewers in the center of a different morning scramble while challenging common presumptions about plant-based food. Like the idea that plant-based food does not taste good\u2014that&#8217;s a significant hurdle for any startup brand in this emerging field to clear.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/605055963?h=0bd8bd5ccc&amp;color=FDB71B&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The new ads will air on broadcast and cable television in major markets like Chicago, Los Angeles, and New York City and will appear nationally on connected TV platforms like Hulu as well as on digital video services like YouTube.<\/p>\n<p>\u201cOur ads aim at the truth. People can\u2019t care about the health of the planet or their family all of the time. We want to disarm people and their presuppositions about plant-based foods with insightful humor and irreverent swagger,\u201d said Tom Rossmeissl, Head of Global Marketing at Eat Just.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/605056443?h=2f5d55f2ab&amp;color=FDB71B&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cReally Good Eggs\u201d billboards will also appear throughout the fall in cities across America and in-store and curbside advertising will reach shoppers at thousands of brick-and-mortar retail locations.<\/p>\n<p>The campaign was developed in partnership with New York City-based creative studio <a href=\"https:\/\/www.mythology.com\/projects\">Mythology<\/a>.<u><\/u><u><\/u><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUITyyKrQnp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CUITyyKrQnp\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by JUST Egg (@justegg)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Eat Just recently unveiled the campaign at the <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fgfi.org%2Fevent%2Fgood-food-conference-2021%2F&amp;esheet=52495750&amp;newsitemid=20210922005345&amp;lan=en-US&amp;anchor=2021+Good+Food+Conference&amp;index=5&amp;md5=98ebcb0d849dd61ece6ddcfa69d31132\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/cts.businesswire.com\/ct\/CT?id%3Dsmartlink%26url%3Dhttps%253A%252F%252Fgfi.org%252Fevent%252Fgood-food-conference-2021%252F%26esheet%3D52495750%26newsitemid%3D20210922005345%26lan%3Den-US%26anchor%3D2021%2BGood%2BFood%2BConference%26index%3D5%26md5%3D98ebcb0d849dd61ece6ddcfa69d31132&amp;source=gmail&amp;ust=1632429149205000&amp;usg=AFQjCNE3vOewucxPJEkqYwryXTMgYtgDbw\">2021 Good Food Conference<\/a>, the world\u2019s most in-depth, cross-sector gathering focused on the power and potential of alternative proteins to fundamentally change food and agriculture.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/605056335?h=3080ee6ca0&amp;color=FDB71B&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>JUST Egg products are now available in approximately 24,000 retail points of distribution and more than 1,000 foodservice locations. Today, JUST Egg products are in 1.3 million U.S. households, up 45 percent since January.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you love eggs, but feel bad about supporting corporate farms that raise chickens in pens? Have you tried Just Egg from the scientists and culinary artists at Eat Just, Inc.? Perhaps, you will soon? Eat Just, Inc. just launched a new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The brand&#8217;s \u201cReally [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,127,194],"tags":[],"class_list":{"0":"post-37217","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity-endorsement","8":"category-creative-review","9":"category-food-and-beverage","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plant-Based Eggs Are No F*^$ing Joke - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/plant-based-eggs-are-no-fing-joke\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plant-Based Eggs Are No F*^$ing Joke - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Do you love eggs, but feel bad about supporting corporate farms that raise chickens in pens? 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