Divisiveness is a fact of life in America today. Sadly, too many brands and their agency partners see an opportunity in it. When you make fun of one group, it excites another group and moves them to action. That’s the idea and it’s not wrong. What’s wrong is using fear, judgment, and other wedge issues to sell.<\/p>\n
Ken Dychtwald<\/a> is a nationally recognized expert on aging and ageism. In a new article for AARP,<\/a> he points to ads that show contempt for older people. An egregious example that he exposes is 2018’s ‘Dear Young People, Don’t Vote.’ “While the goal of the ad was noble \u2014 to get young people to vote \u2014 its approach was both divisive and derogatory,” he argues.<\/p>\n<\/div>\n<\/div>\n<\/div>\n