{"id":37246,"date":"2021-10-02T11:50:28","date_gmt":"2021-10-02T16:50:28","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37246"},"modified":"2021-10-02T11:51:29","modified_gmt":"2021-10-02T16:51:29","slug":"hyundai-is-out-front-in-the-fight-against-pediatric-cancer","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/hyundai-is-out-front-in-the-fight-against-pediatric-cancer\/","title":{"rendered":"Hyundai Is Out Front in the Fight Against Pediatric Cancer"},"content":{"rendered":"<p>Some brands are searching for a purpose. Other brands focus on purpose from day one because it&#8217;s an expression of the company&#8217;s core values and because it&#8217;s good for business. E<span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">motion moves people to pay attention, care, and buy. <\/span><\/p>\n<p><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">The following short film from Hyundai is packed with raw emotion.<br \/>\n<\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5xAXnkOvepg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pimhoff\/\"><span class=\"style-scope yt-formatted-string\" dir=\"auto\"><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">Paul Imhoff<\/span><\/span><\/a> has been successful at orchestrating integrated marketing campaigns from launching a luxury car brand in the U.S. and globally to award-winning Super Bowl commercials to managing regional retail marketing efforts, high-end events, global product launches, award-winning branded content, and search engine marketing.<\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\"><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">Yet, everything changed for Paul Imhoff and his family the day his son, Reese, was diagnosed with osteosarcoma.<\/span> Within hours of the diagnosis, Paul also received an offer from Hyundai for the Director of Marketing position. <\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\">From that day on, the Imhoff family embarked on their journey of hope and heartbreak Hyundai and <a href=\"https:\/\/hyundaihopeonwheels.org\/\">Hyundai Hope On Wheels<\/a>. <\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">The need for what Hyundai is doing is acute. Only 4% of federal funding for cancer research goes to pediatric cancer. Hyundai Hope on Wheels works to bridge this gap with donations from <em>every new vehicle sold<\/em>. To date, $185 million has been donated in support of over 1,000 research grants focused on improving outcomes for children battling cancer.<br \/>\n<\/span><\/p>\n<p>&#8220;This campaign humanizes the Hyundai brand and is rooted in emotional storytelling that threads the spirit of Hyundai and its customers&#8217; passions for life,&#8221; says Angela Zepeda, CMO of Hyundai Motor America.<\/p>\n<div id=\"content\" class=\"style-scope ytd-expander\">\n<div id=\"description\" class=\"style-scope ytd-video-secondary-info-renderer\"><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Hyundai partnered with legendary photographer Annie Leibovitz to capture <a href=\"https:\/\/www.hyundaiusa.com\/us\/es\/hyundai-x-annie-leibovitz-journeys\">these inspiring stories<\/a>. <\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Some brands are searching for a purpose. Other brands focus on purpose from day one because it&#8217;s an expression of the company&#8217;s core values and because it&#8217;s good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. Paul Imhoff has been successful [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,41,47,70,127],"tags":[],"class_list":{"0":"post-37246","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-account","8":"category-cause-related-marketing","9":"category-celebrity-endorsement","10":"category-content","11":"category-creative-review","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyundai Is Out Front in the Fight Against Pediatric Cancer - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/hyundai-is-out-front-in-the-fight-against-pediatric-cancer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai Is Out Front in the Fight Against Pediatric Cancer - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Some brands are searching for a purpose. 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Regular AdPulp readers know that I have a personal interest in this as the owner of a new Santa Fe. I'm a brand advocate. So did Hyundai make the right decision, in my humble opinion? Let's take\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"Mini07SantaFe%20copy.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2007\/05\/12\/Mini07SantaFe%20copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":26709,"url":"https:\/\/www.adpulp.com\/hyundai-wants-modern-families-to-makequalitytime\/","url_meta":{"origin":37246,"position":3},"title":"Hyundai Wants Modern Families To #MakeQualityTime","author":"David Burn","date":"June 2, 2018","format":false,"excerpt":"With the launch of the new Santa Fe line, Korean automaker Hyundai is turning to lifestyle marketing in hopes that its new SUV becomes the defacto family car, no matter how one defines family. https:\/\/youtu.be\/9aaosEO3MB8 The campaign intertwines five different family storylines that are consistent throughout digital, TV, and print.\u2026","rel":"","context":"In &quot;Car Account&quot;","block_context":{"text":"Car Account","link":"https:\/\/www.adpulp.com\/category\/car-account\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":8043,"url":"https:\/\/www.adpulp.com\/loyalty-the_dr\/","url_meta":{"origin":37246,"position":4},"title":"Loyalty&#8211;The Dream Brand Managers Dream","author":"David Burn","date":"June 17, 2010","format":false,"excerpt":"Hyundai is an official sponsor of the 2010 FIFA World Cup. Here's one of the brand's new TV spots, from Korean-owned agency, Innocean, in support of the sponsorship.","rel":"","context":"In &quot;Car Account&quot;","block_context":{"text":"Car Account","link":"https:\/\/www.adpulp.com\/category\/car-account\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11328,"url":"https:\/\/www.adpulp.com\/hey-dodgers-fan-hyundai-has-your-number\/","url_meta":{"origin":37246,"position":5},"title":"Hey Dodgers Fan, Hyundai Has Your Number","author":"David Burn","date":"July 20, 2011","format":false,"excerpt":"Here's a new poster from Innocean Worldwide in Huntington Beach that promotes Hyundai to Dodgers fans. Jeff Spiegel, Executive Creative Director, Innocean Worldwide. \u201cBecause statistics are a huge part of baseball, we created a series of posters around numbers that were meaningful to Hyundai and matched them up with numbers\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2011\/07\/Hyundai_DODGERS.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37246"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37247"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}