{"id":37248,"date":"2021-10-05T09:40:40","date_gmt":"2021-10-05T14:40:40","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37248"},"modified":"2021-10-07T14:07:19","modified_gmt":"2021-10-07T19:07:19","slug":"facebook-foibles-and-the-media-megaphone-mess","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/facebook-foibles-and-the-media-megaphone-mess\/","title":{"rendered":"Facebook Foibles and the Media Megaphone Mess"},"content":{"rendered":"<p>Facebook is under fire from all directions. Former employees are venting. The press is screaming. The federal government seeks to break the company&#8217;s monopolistic hold. And we the people just want to scroll\u2014something that was denied to billions of addicted users of Facebook, Instagram, and WhatsApp for more than seven hours on Monday.<\/p>\n<p>In the center of the maelstrom is Frances Haugen, a former product manager at Facebook, who appeared on &#8220;60 Minutes&#8221; this past Sunday. Here&#8217;s a small part of what she had to say:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fGZbF_Zf3MM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Haugen said <a href=\"https:\/\/youtu.be\/oT2sMDCW_2k\">Instagram harms teenage girls<\/a>. Haugen added that Facebook prioritizes profits over its users, and that leads it to make decisions to spread the most polarizing content.<\/p>\n<p>Haugen did not say that Facebook is <em>not<\/em> the producer of dangerous content, but rather the amplifier of it. The journalist interviewing her did not mention this fact or dare to suggest that Facebook, while problematic, is a fractured digital mirror on a world that&#8217;s lost sense of what&#8217;s real, what&#8217;s true, and what to do next. There was also no discussion of the role that Hollywood films, violent video games, sexists portrayals in ads, reality TV, talk radio, or free (ad-supported) porn on the Internet plays in the daily corruption of so-called family values. The bottom line is the producers of the harmful content are not part of the story, and that&#8217;s a major problem.<\/p>\n<p>I do not mean to diminish the seriousness of the Facebook problem. I do mean to look critically at our unregulated media machines that use whatever salacious info bits they can scrounge up to present their side of the story, all whilst pretending that they&#8217;re performing some type of pious act. Like Facebook, &#8220;60 Minutes&#8221; cares more about making money than exploring the societal ills that Facebook reflects and magnifies.<\/p>\n<p>I also mean to ask hard questions that mainstream reporters can&#8217;t or won&#8217;t. Like this one: <em>Why do millions of pre-teen and teen girls and boys have smartphones and why are they allowed, even encouraged, to spend all day staring into screens?<\/em><\/p>\n<h2>How Are Advertisers Reacting to the Latest Round of Facebook Shaming?<\/h2>\n<p><strong>Facebook serves 10 million-plus brands that spent almost $85 billion last year on its platforms.<\/strong><\/p>\n<p>On Monday, Facebook\u2019s note to ad agencies, obtained by <a href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/what-facebook-telling-advertisers-about-60-minutes-whistleblower\/2370346\"><em>Ad Age<\/em><\/a>, offered a rebuttal to the \u201c60 Minutes\u201d report. \u201cWe do internal research to ask hard questions and find out how we can best improve the experience for people on our platform,\u201d the note said. \u201cWe have a strong track record of using our research \u2014 as well as external research and close collaboration with experts and organizations \u2014 to inform changes to our apps and improve our products and policies.\u201d<\/p>\n<p>My question is why assume that advertisers are upset? Advertisers are the content producers who use Facebook&#8217;s pipes to sell. What they&#8217;re upset about, if they&#8217;re upset about anything, is the takedown of the network of sites on Monday that lasted seven-plus hours.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">It&#8217;s very simple. Advertisers large and small can&#8217;t quit Facebook. They&#8217;re addicted to it. The relative ease of creating FB ads and the ability to microtarget (esp. by geography) have made the primary place they start campaigns. No alternative has been as cost-effective or easy.<\/p>\n<p>\u2014 Dan Goldgeier (@DanGoldgeier) <a href=\"https:\/\/twitter.com\/DanGoldgeier\/status\/1444826586151153674?ref_src=twsrc%5Etfw\">October 4, 2021<\/a><\/p><\/blockquote>\n<p><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h2>Zuck&#8217;s Droppin&#8217; Digits, Not Science<\/h2>\n<p>Speaking of lost revenue, <a href=\"https:\/\/ca.finance.yahoo.com\/news\/zuckerberg-loses-7-billion-hours-180950725.html\">Facebook&#8217;s stock plummeted 4.9%<\/a> on Monday.<\/p>\n<p>Zuck\u2019s personal wealth fell by more than $6 billion in just a few hours, adding to a drop of about 15% since mid-September.<\/p>\n<p>He&#8217;s still worth$121.6 billion, but the losses drop him below Bill Gates to No. 5 on the Bloomberg Billionaires Index.<\/p>\n<h2>Kara Swisher&#8217;s Hot Take<\/h2>\n<p>On PBS, tech&#8217;s top reporter, Kara Swisher, says Zuck is a &#8220;nice boy from Chappaqua&#8221; and that she likes him.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6t7bm1WZQ4A?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>She also says he&#8217;s like a world leader with no experience, is bad at his job, lives in a bubble, and that Facebook can&#8217;t be fixed, therefore it ought to be shut down.<\/p>\n<h2>Biden&#8217;s Monopoly Busters Are on the Job<\/h2>\n<p>Also on Monday, Facebook filed its response to the Federal Trade Commission\u2019s antitrust lawsuit against the company. In August, the FTC refiled its case that claimed Facebook acts as a monopoly in private social media.<\/p>\n<p>Facebook argued that FTC chair Lina Khan should recuse herself from the case because of her past advocacy against the social network. Facebook also claimed that the FTC inadequately defined the competitive landscape for social media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is under fire from all directions. Former employees are venting. The press is screaming. The federal government seeks to break the company&#8217;s monopolistic hold. And we the people just want to scroll\u2014something that was denied to billions of addicted users of Facebook, Instagram, and WhatsApp for more than seven hours on Monday. In the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[121],"tags":[],"class_list":{"0":"post-37248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-facebook","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Foibles and the Media Megaphone Mess - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/facebook-foibles-and-the-media-megaphone-mess\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Foibles and the Media Megaphone Mess - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Facebook is under fire from all directions. Former employees are venting. The press is screaming. The federal government seeks to break the company&#8217;s monopolistic hold. And we the people just want to scroll\u2014something that was denied to billions of addicted users of Facebook, Instagram, and WhatsApp for more than seven hours on Monday. 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