Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that’s pretty much it. In other words, content is a gift from the brand, not a clever request to purchase.<\/p>\n
Content also rewards customers and provides a way to share values between the sponsoring company and its audience members. Let’s see it all in action.<\/p>\n
Lucky Brand is debuting its new Fall \u201821 line with an inspiring digital content series, \u201cPlay for the Parks<\/a>,\u201d that celebrates the wonder of nature while raising awareness of national park preservation.<\/p>\n Created in partnership with creative agency Where Eagles Dare<\/a> and La Blogoth\u00e8que<\/a>, \u201cPlay for the Parks\u201d transports Andrew Bird and Iron & Wine to Yosemite Park for an unforgettable experience that captures the spirit of wonder and exploration outdoors.<\/p>\n \u201cNo photograph can prepare a person for the scale and beauty of Yosemite, it was my first visit and I was completely overwhelmed,” said Sam Beam (who goes by the stage name Iron & Wine). “What a blessing to be able to spend it making music with Andrew Bird.\u201d<\/p>\n