{"id":37264,"date":"2021-10-15T18:20:38","date_gmt":"2021-10-15T23:20:38","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37264"},"modified":"2021-10-15T18:20:38","modified_gmt":"2021-10-15T23:20:38","slug":"bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans\/","title":{"rendered":"Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans"},"content":{"rendered":"<p>Packaging matters, especially at the point of sale. Sometimes a product&#8217;s packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category.<\/p>\n<h2>Loud Enough to Blow A Hole in the Wall<\/h2>\n<p>The brand\u2019s latest campaign titled, \u201cThe Loudest Flavors Ever\u201d features rising comedic star <a href=\"https:\/\/www.instagram.com\/druski2funny\/?hl=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/druski2funny\/?hl%3Den&amp;source=gmail&amp;ust=1634400664166000&amp;usg=AFQjCNHJlIsk6AFtTXDbC5qHTwyZjeQJRA\">Druski<\/a> and creator\/influencer <a href=\"https:\/\/www.instagram.com\/mayainthemoment\/?hl=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/mayainthemoment\/?hl%3Den&amp;source=gmail&amp;ust=1634400664166000&amp;usg=AFQjCNEZc2SJbj_vwnrnqiwIP9eovXG06w\">Maya Murillo<\/a>. Murillo steals the show, in my opinion.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GxDhZdfJYhQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>I wonder who drinks hard seltzer and why. This commercial helps to answer that. People who want an explosion of flavor that they can&#8217;t find in an old-school Bud Light. And to ensure that there is no confusion whatsoever, Bud Light Seltzer is <em>not<\/em> beer. It&#8217;s a flavor explosion in a tye-dye can.<\/p>\n<h2>A Recommendation<\/h2>\n<p>If you like tye-dye\u2014and who doesn&#8217;t?\u2014I&#8217;d like to recommend someone to you. His name is <a href=\"https:\/\/www.courtenaytiedye.com\/\">Courtenay Pollock<\/a>, and he is the best in the field.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37267\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Hoodies___Sweatshirts_\u2013_Courtenay_Tie_Dye-1024x418.jpg\" alt=\"\" width=\"1024\" height=\"418\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Hoodies___Sweatshirts_\u2013_Courtenay_Tie_Dye-1024x418.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Hoodies___Sweatshirts_\u2013_Courtenay_Tie_Dye-300x122.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Hoodies___Sweatshirts_\u2013_Courtenay_Tie_Dye-768x313.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Hoodies___Sweatshirts_\u2013_Courtenay_Tie_Dye.jpg 1091w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packaging matters, especially at the point of sale. Sometimes a product&#8217;s packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category. Loud Enough to Blow A Hole in the Wall The [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,127,194],"tags":[],"class_list":{"0":"post-37264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity-endorsement","8":"category-creative-review","9":"category-food-and-beverage","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Packaging matters, especially at the point of sale. Sometimes a product&#8217;s packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category. Loud Enough to Blow A Hole in the Wall The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-15T23:20:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2021\/10\/Bud_Light_Seltzer_Retro_Tie_Dye_-_The_Loudest_Flavors_Ever__30_-_YouTube.jpg?fit=1249%2C765&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1249\" \/>\n\t<meta property=\"og:image:height\" content=\"765\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans\",\"datePublished\":\"2021-10-15T23:20:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans\/\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/Bud_Light_Seltzer_Retro_Tie_Dye_-_The_Loudest_Flavors_Ever__30_-_YouTube.jpg\",\"articleSection\":[\"Celebrity Endorsement\",\"Featured Creative\",\"Food and Beverage\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans\/\",\"url\":\"https:\/\/www.adpulp.com\/bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans\/\",\"name\":\"Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans - 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Sales of hard seltzer surged by nearly 200% in 2019 compared to the previous year, according to Nielsen. White Claw is the industry leader, commanding 58% of spiked seltzer sales. Now, Bud Light is making its move. https:\/\/youtu.be\/m2PCmNIRRyU To support this product launch, Bud\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Bud_Light_Seltzer_-_Sheriff_Woodstack_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Bud_Light_Seltzer_-_Sheriff_Woodstack_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Bud_Light_Seltzer_-_Sheriff_Woodstack_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Bud_Light_Seltzer_-_Sheriff_Woodstack_-_YouTube.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":37332,"url":"https:\/\/www.adpulp.com\/best-of-adpulp-2021\/","url_meta":{"origin":37264,"position":1},"title":"Best of Adpulp 2021","author":"David Burn","date":"December 3, 2021","format":false,"excerpt":"The following articles on Adpulp.com are my favorites of 2021. For me to like an article and recommend it, as I am doing here, the piece needs to contain more than news. For readers of Adpulp.com, the value is often in the news. Hence, our binary \"Advertising News and Know-How\"\u2026","rel":"","context":"In &quot;Adpulp&quot;","block_context":{"text":"Adpulp","link":"https:\/\/www.adpulp.com\/category\/adpulp\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2024,"url":"https:\/\/www.adpulp.com\/doris_roberts_a\/","url_meta":{"origin":37264,"position":2},"title":"Doris Roberts And Peter Boyle Spell Relief","author":"David Burn","date":"January 30, 2006","format":false,"excerpt":"USA TODAY: Alka-Seltzer marketers have been among advertising's most prolific producers of jingles and catch phrases done in such infectious ways that they became pop culture staples of their times. For its latest commercial, 75-year-old Alka-Seltzer reached back decades to resurrect perhaps the most famous slogan for the fizzy stomach\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"peter_boyle_alka-seltzer.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/peter_boyle_alka-seltzer.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2701,"url":"https:\/\/www.adpulp.com\/oh_what_a_relie\/","url_meta":{"origin":37264,"position":3},"title":"Oh What A Relief It Was","author":"David Burn","date":"June 19, 2006","format":false,"excerpt":"New York Times is reporting on the return of an iconic TV commerical. Comedian Kathy Griffin appears in a remake of one of Madison Avenue's most popular commercials, a humorous 1971 spot for Alka-Seltzer known as \"Try it, you'll like it.\" The re-created commercial is to begin running today on\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"Alka-Seltzer.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/Alka-Seltzer.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":36907,"url":"https:\/\/www.adpulp.com\/new-commercials-from-bk-high-noon-and-diet-coke\/","url_meta":{"origin":37264,"position":4},"title":"New Commercials from BK, High Noon, and Diet Coke","author":"David Burn","date":"May 24, 2021","format":false,"excerpt":"Commercials of merit have their own narrative arcs, where action, tension, and resolution all come together in 60 seconds or less to inform and entertain the viewer. COVID-19 has its own narrative arc, and in the following BK spot, the COVID story winds its way to a logical, but contrived\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":36456,"url":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-2-a-look-at-three-super-bowl-lv-ads\/","url_meta":{"origin":37264,"position":5},"title":"Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads","author":"David Burn","date":"January 31, 2021","format":false,"excerpt":"This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID's impact on the game and the ads. We also preview three Super Bowl ads from three food\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37264"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37265"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}