{"id":37274,"date":"2021-10-20T08:27:55","date_gmt":"2021-10-20T13:27:55","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37274"},"modified":"2021-10-20T08:27:55","modified_gmt":"2021-10-20T13:27:55","slug":"when-bahlsen-cookies-drop-from-the-sky-good-things-are-in-store","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/when-bahlsen-cookies-drop-from-the-sky-good-things-are-in-store\/","title":{"rendered":"When Bahlsen Cookies Drop from the Sky, Good Things Are In Store"},"content":{"rendered":"

Most of today’s best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do.<\/p>\n

Now, brand experience is the name of the game. When a brand provides an experiential moment that involves people in their brand story, people are much more receptive to the message and<\/em> they’re ready to remember.<\/p>\n

Drones Over Montclair<\/h2>\n

Looney Advertising in Montclair, NJ<\/a> is the first agency to get FAA approval in the U.S. to have dozens of drones interact with real people for a commercial shoot. How were the drones deployed? Let’s watch.<\/p>\n