{"id":37276,"date":"2021-10-21T08:23:27","date_gmt":"2021-10-21T13:23:27","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37276"},"modified":"2021-10-21T08:23:27","modified_gmt":"2021-10-21T13:23:27","slug":"ad-chatter-with-special-guest-robb-burnham-of-kc-truth","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/ad-chatter-with-special-guest-robb-burnham-of-kc-truth\/","title":{"rendered":"Ad Chatter with Special Guest Robb Burnham of KC Truth"},"content":{"rendered":"<p>In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf &amp; Company (also known as <a href=\"https:\/\/kctruth.com\/\">KC Truth<\/a>) in Minneapolis.<\/p>\n<div id=\"buzzsprout-player-9404278\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1313542\/9404278-ad-chatter-season-2-episode-10-robb-burnham-on-the-need-for-truth-in-advertising.js?container_id=buzzsprout-player-9404278&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>Robb is an art director by trade and an accomplished illustrator and fine artist (known as <a href=\"http:\/\/www.wacsowashere.com\/wacso-34.html\" target=\"_blank\" rel=\"noopener\">WACSO<\/a>). He attended Art Center College of Design in Pasadena and worked for Martin Williams, Fallon, and Carmichael Lynch before joining KC Truth in 2000.<\/p>\n<p>&#8220;Finding the truth is our mantra,&#8221; Robb says about KC Truth. He also talks about the value of the agency&#8217;s &#8220;No B.S.&#8221; approach, and how their <a href=\"https:\/\/members.kctruth.com\" target=\"_blank\" rel=\"noopener\">Truth Bar<\/a>\u2014which is part bar and part conference\/meeting room\u2014can put clients at ease and get them talking &#8220;like real people.&#8221;<\/p>\n<p>Robb provides an interesting perspective on working with clients today, keeping the big idea alive, attracting talent to the agency, and the need for an outside creative practice that stretches one&#8217;s creative muscles. When describing his fine artwork, he says, &#8220;the drawings are about having a keen eye and looking around and finding something that maybe nobody else would have noticed and making a drawing of it. Well, that&#8217;s much like advertising. How do you look around and find this little thing that&#8217;s interesting about the product or a point of view, and how do you make that something that people will pay attention to and want to see?&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37277\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/little-jacks-book-01-1024x867.jpg\" alt=\"\" width=\"1024\" height=\"867\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/little-jacks-book-01-1024x867.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/little-jacks-book-01-300x254.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/little-jacks-book-01-768x650.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/10\/little-jacks-book-01.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"aligncenter size-large wp-image-37277\">\n","protected":false},"excerpt":{"rendered":"<p>In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf &amp; Company (also known as KC Truth) in Minneapolis. Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[329,6],"tags":[],"class_list":{"0":"post-37276","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-chatter","8":"category-ad-people","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Chatter with Special Guest Robb Burnham of KC Truth - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/ad-chatter-with-special-guest-robb-burnham-of-kc-truth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Chatter with Special Guest Robb Burnham of KC Truth - Adpulp\" \/>\n<meta property=\"og:description\" content=\"In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf &amp; Company (also known as KC Truth) in Minneapolis. 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