{"id":37285,"date":"2021-10-26T17:49:25","date_gmt":"2021-10-26T22:49:25","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37285"},"modified":"2021-10-26T17:51:16","modified_gmt":"2021-10-26T22:51:16","slug":"carhartt-wants-americas-workers-to-be-fit-for-the-next-frontier","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/carhartt-wants-americas-workers-to-be-fit-for-the-next-frontier\/","title":{"rendered":"Carhartt Wants America&#8217;s Workers To Be \u201cFit For The Next Frontier\u201d"},"content":{"rendered":"<p>In the United States today, our problems have problems. Did you know that the country faces an unprecedented skilled labor shortage \u2013 with more than 3.2 million skilled trade jobs sitting open as of August 2021?<\/p>\n<p>While the Biden administration is busy selling their &#8220;Build Back Better&#8221; vision for the future, <a href=\"https:\/\/www.carhartt.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.carhartt.com\/&amp;source=gmail&amp;ust=1635369087623000&amp;usg=AFQjCNFXOPAOAF8ic8vmglaIf6CwYQWCEA\">Carhartt<\/a> is rallying America\u2019s workforce and inspiring people to claim these good jobs with its new &#8220;Fit For The Next Frontier&#8221; ad campaign.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gFo260iq39Y?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The motivational recruitment campaign for America features 55 different types of tradespeople who are defining the next frontier in their industry \u2013 including a solar panel technician, farmer, carpenter, mechanic, arborist, and many more.<\/p>\n<p>\u201cCarhartt\u2019s story has always gone hand-in-hand with those building the next frontier of America,\u201d says Brian Bennett, Vice President of Creative and Executive Producer at Carhartt. \u201cWe exist to serve and protect all hardworking people, and right now, we need them more than ever. That\u2019s why for us, this isn\u2019t just an ad, it\u2019s a call to action. It\u2019s an invitation to join the skilled trades and be a part of building our country\u2019s future.\u201d<\/p>\n<p>How bad is the talent crunch? The National Association of Business Economics (NABE) found that 47% of respondents to its Business Conditions Survey reported a shortage of skilled workers in the third quarter. That&#8217;s up from 32% reporting shortages in the second quarter of the year, according to the NABE survey and <a href=\"https:\/\/www.cnn.com\/2021\/10\/25\/economy\/business-conditions-worker-shortage\/index.html\">CNN<\/a>.<\/p>\n<p><strong>Previously on Adpulp.com:<\/strong> <a href=\"https:\/\/www.adpulp.com\/the-good-news-is-lincoln-techs-graduates-fix-things\/\">The Good News Is Lincoln Tech\u2019s Graduates Fix Things<\/a> and <a href=\"https:\/\/www.adpulp.com\/todays-clumsy-rookie-is-tomorrows-skilled-worker\/\">Today\u2019s Clumsy Rookie Is Tomorrow\u2019s Skilled Worker<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the United States today, our problems have problems. Did you know that the country faces an unprecedented skilled labor shortage \u2013 with more than 3.2 million skilled trade jobs sitting open as of August 2021? While the Biden administration is busy selling their &#8220;Build Back Better&#8221; vision for the future, Carhartt is rallying America\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[149,127],"tags":[],"class_list":{"0":"post-37285","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advocacy","8":"category-creative-review","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carhartt Wants America&#039;s Workers To Be \u201cFit For The Next Frontier\u201d - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/carhartt-wants-americas-workers-to-be-fit-for-the-next-frontier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carhartt Wants America&#039;s Workers To Be \u201cFit For The Next Frontier\u201d - Adpulp\" \/>\n<meta property=\"og:description\" content=\"In the United States today, our problems have problems. Did you know that the country faces an unprecedented skilled labor shortage \u2013 with more than 3.2 million skilled trade jobs sitting open as of August 2021? 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Carhartt, America\u2019s premium workwear brand since 1889, will close all retail stores, the corporate office, and U.S. manufacturing and distribution facilities on Labor Day to honor its employees and pay tribute to the country\u2019s hardest working people. Tony Ambroza, Chief Brand Officer at Carhartt,\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/This_Labor_Day_Thank_a_Rookie_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/This_Labor_Day_Thank_a_Rookie_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/This_Labor_Day_Thank_a_Rookie_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/This_Labor_Day_Thank_a_Rookie_-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/This_Labor_Day_Thank_a_Rookie_-_YouTube.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":37332,"url":"https:\/\/www.adpulp.com\/best-of-adpulp-2021\/","url_meta":{"origin":37285,"position":1},"title":"Best of Adpulp 2021","author":"David Burn","date":"December 3, 2021","format":false,"excerpt":"The following articles on Adpulp.com are my favorites of 2021. For me to like an article and recommend it, as I am doing here, the piece needs to contain more than news. For readers of Adpulp.com, the value is often in the news. Hence, our binary \"Advertising News and Know-How\"\u2026","rel":"","context":"In &quot;Adpulp&quot;","block_context":{"text":"Adpulp","link":"https:\/\/www.adpulp.com\/category\/adpulp\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":13160,"url":"https:\/\/www.adpulp.com\/how-much-made-in-america-can-americans-take\/","url_meta":{"origin":37285,"position":2},"title":"How Much &#8220;Made In America&#8221; Can Americans Take?","author":"David Burn","date":"October 21, 2011","format":false,"excerpt":"Manufacturing is a key sector of the economy, and with all the manufacturing jobs shipped overseas in the last decade, American companies are falling all over themselves to appear as American, and as industrial, as possible. Now, it's Carhartt's turn: This ad from Team Detroit doesn't do a lot for\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3237,"url":"https:\/\/www.adpulp.com\/he_man_supplier\/","url_meta":{"origin":37285,"position":3},"title":"He Man Supplier Plays With Dolls To Great Effect","author":"David Burn","date":"December 3, 2006","format":false,"excerpt":"Carmichael Lynch has been making some great TV for Tractor Supply Co., the largest retail farm and ranch store chain in the United States. The spot above uses dramatic pause, or silence, to a degree rarely seen in a commerical. These spots also show respect for the audience. Ranch hands\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"my_tsc_store.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2006\/12\/03\/my_tsc_store.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11916,"url":"https:\/\/www.adpulp.com\/another-example-of-brand-as-producer\/","url_meta":{"origin":37285,"position":4},"title":"Another Example of Brand As Producer","author":"David Burn","date":"August 17, 2011","format":false,"excerpt":"Format Perspective is a new documentary film about skating produced by Carhartt WIP, the rugged wear brand's European line extension. Here are three promotional spots for the film: Why another film about skating? Because European riders, graffiti writers, and MCs adopted the brand in the 1990s. A film about the\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/www.adpulp.com\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2969,"url":"https:\/\/www.adpulp.com\/quentin_taranti\/","url_meta":{"origin":37285,"position":5},"title":"Quentin Tarantino Wannabes Need Not Apply","author":"David Burn","date":"September 20, 2006","format":false,"excerpt":"According to The New York Times, Mel Gibson will work in Hollywood again. Hollywood took another step toward America\u2019s vast and apparently growing Christian audience on Tuesday, as 20th Century Fox unveiled a new division, FoxFaith, that will release up to a dozen religious-oriented films each year. Many of the\u2026","rel":"","context":"In &quot;Advertainment&quot;","block_context":{"text":"Advertainment","link":"https:\/\/www.adpulp.com\/category\/advertainment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37285"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37286"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}