{"id":37332,"date":"2021-12-03T10:02:03","date_gmt":"2021-12-03T16:02:03","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37332"},"modified":"2021-12-30T16:47:03","modified_gmt":"2021-12-30T22:47:03","slug":"best-of-adpulp-2021","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/best-of-adpulp-2021\/","title":{"rendered":"Best of Adpulp 2021"},"content":{"rendered":"<p>The following articles on Adpulp.com are my favorites of 2021. For me to like an article and recommend it, as I am doing here, the piece needs to contain more than news. For readers of Adpulp.com, the value is often <em>in<\/em> the news. Hence, our binary &#8220;Advertising News and Know-How&#8221; approach to the editorial product.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.adpulp.com\/a-book-for-ad-people-with-brains\/\">A Book for \u2018Ad People\u2019 with Brains<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.adpulp.com\/the-machines-have-moved-in-the-machines-have-no-feelings\/\" target=\"_blank\" rel=\"nofollow noopener\">The Machines Have Moved In. The Machines Have No Feelings.<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.adpulp.com\/ad-legends-who-shaped-the-modern-craft-of-advertising\/\">Ad Legends Who Shaped the Modern Craft of Advertising<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.adpulp.com\/introduction-to-marketing-effectiveness-a-primer\/\" target=\"_blank\" rel=\"nofollow noopener\">Introduction to Marketing Effectiveness (A Primer)<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.adpulp.com\/how-to-stop-boring-people-and-make-your-presentations-sing\/\" target=\"_blank\" rel=\"nofollow noopener\">How To Stop Boring People and Make Your Presentations Sing<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.adpulp.com\/ad-chatter-the-podcast-from-the-makers-of-adpulp-com\/\" target=\"_blank\" rel=\"nofollow noopener\">Ad Chatter, the Podcast from the Makers of Adpulp.com<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.adpulp.com\/how-to-get-clients-to-respect-and-adopt-creative-solutions\/\" target=\"_blank\" rel=\"nofollow noopener\">How To Get Clients To Respect and Adopt \u2018Creative Solutions\u2019<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.adpulp.com\/its-time-for-new-routes-up-the-agency-new-business-mountain\/\" target=\"_blank\" rel=\"nofollow noopener\">It\u2019s Time for New Routes Up the Agency New Business Mountain<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.adpulp.com\/respect-the-people-who-make-the-ads-that-make-clients-rich\/\" target=\"_blank\" rel=\"nofollow noopener\">Respect The People Who Make the Ads That Make Clients Rich<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.adpulp.com\/curtail-the-tall-tales-or-get-the-hell-out-of-the-booth\/\" target=\"_blank\" rel=\"nofollow noopener\">Curtail The Tall Tales, Or Get The Hell Out of the Booth<\/a><\/strong><\/li>\n<\/ul>\n<p>The following articles on Adpulp.com continue to be popular well after their initial publication date:<\/p>\n<ul>\n<li><strong><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/billie-eilish-and-adobe-do-the-celebrity-endorsement-dance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billie Eilish and Adobe Do the Celebrity Endorsement Dance<\/a><\/span><\/strong><\/li>\n<li><strong><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/bud-light-seltzer-packs-flavor-explosions-in-tye-dye-cans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans<\/a><\/span><\/strong><\/li>\n<li><strong><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/joie-de-hooha-is-utterly-natural-and-totally-achievable\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Joie de Hooha&#8221; Is Utterly Natural and Totally Achievable<\/a><\/span><\/strong><\/li>\n<li><strong><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/errol-morris-documents-chipotles-freshness-for-real\/\" target=\"_blank\" rel=\"noreferrer noopener\">Errol Morris Documents Chipotle&#8217;s Freshness, For Real<\/a><\/span><\/strong><\/li>\n<li><strong><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/rosser-reeves-ad-legend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rosser Reeves, Ad Legend<\/a><\/span><\/strong><\/li>\n<li><strong><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/raymond-rubicam-ad-legend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raymond Rubicam, Ad Legend<\/a><\/span><\/strong><\/li>\n<li><strong><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/david-ogilvy-ad-legend\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Ogilvy, Ad Legend<\/a><\/span><\/strong><\/li>\n<li><strong><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Helen Lansdowne Resor, Ad Legend<\/a><\/span><\/strong><\/li>\n<li><strong><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">There Was A Dream And One Day I Could See It<\/a><\/span><\/strong><\/li>\n<li><strong><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/how-to-get-rich-in-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Get Rich While Working In Advertising<\/a><\/span><\/strong><\/li>\n<li><span class=\"monsterinsights-reports-list-text\"><a href=\"https:\/\/www.adpulp.com\/carhartt-wants-americas-workers-to-be-fit-for-the-next-frontier\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Carhartt Wants America&#8217;s Workers To Be \u201cFit For The Next Frontier\u201d<\/strong><\/a><\/span><\/li>\n<\/ul>\n<p>It&#8217;s gratifying to have any readers at all, and particularly pleasing to see four articles from <a href=\"https:\/\/www.adpulp.com\/category\/ad-legends\/\">the Ad Legends series<\/a> appear in the popular articles list.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following articles on Adpulp.com are my favorites of 2021. For me to like an article and recommend it, as I am doing here, the piece needs to contain more than news. For readers of Adpulp.com, the value is often in the news. Hence, our binary &#8220;Advertising News and Know-How&#8221; approach to the editorial product. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[183,29],"tags":[],"class_list":{"0":"post-37332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-adpulp","8":"category-self-promotion","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best of Adpulp 2021 - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/best-of-adpulp-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of Adpulp 2021 - Adpulp\" \/>\n<meta property=\"og:description\" content=\"The following articles on Adpulp.com are my favorites of 2021. 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But what if you're selling a million dollar piece of farm equipment, or a Label\/Writer Printer,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"DYMO_Label_Writer.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2010\/03\/31\/DYMO_Label_Writer.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5334,"url":"https:\/\/www.adpulp.com\/wenda_wenda_wen\/","url_meta":{"origin":37332,"position":1},"title":"Wenda! Wenda! Wenda!","author":"David Burn","date":"June 12, 2008","format":false,"excerpt":"I'd never heard about Wenda Harris Millard before. My bad. Thanks to Brian Morrissey at Adweek (and Catharine P. Taylor's pointer) I now know better. In a talk with Federated Media Publishing founder John Battelle at the Conversational Marketing Conference in New York yesterday, she said, \"emotional creativity that has\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"Wenda.JPG","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2008\/06\/12\/Wenda.JPG?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2246,"url":"https:\/\/www.adpulp.com\/im_surprised_ou\/","url_meta":{"origin":37332,"position":2},"title":"I&#8217;m Surprised Our Currency Doesn&#8217;t Carry Advertising","author":"David Burn","date":"March 2, 2006","format":false,"excerpt":"From USA TODAY: The new $10 \u2014 featuring shades of orange, yellow and red \u2014 will join colorized versions of the $20 bill and the $50 bill as the Bureau of Engraving and Printing attempts to stay one step ahead of counterfeiters and ever-more sophisticated copying machines. The Federal Reserve\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.adpulp.com\/im_surprised_ou\/#comments"},"img":{"alt_text":"bill.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/bill.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":24745,"url":"https:\/\/www.adpulp.com\/ad-making-not-manufacturing-discovery-process\/","url_meta":{"origin":37332,"position":3},"title":"Ad Making Is Not Manufacturing, It&#8217;s A Discovery Process","author":"David Burn","date":"August 16, 2017","format":false,"excerpt":"Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some sharp ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process,\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/08\/Amsterdam.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/08\/Amsterdam.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/08\/Amsterdam.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/08\/Amsterdam.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/08\/Amsterdam.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":23901,"url":"https:\/\/www.adpulp.com\/oh-brother\/","url_meta":{"origin":37332,"position":4},"title":"Oh Brother","author":"David Burn","date":"February 21, 2017","format":false,"excerpt":"Bad advertising is advertising that fails to move people. Putrid advertising is advertising that fails to move people while offending people. Brother clearly falls into this latter category of repulsive marketers. https:\/\/youtu.be\/9jl15KYg96Y For starters, you don't cast the black guy as the office loafer. 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