{"id":37349,"date":"2021-12-09T18:15:20","date_gmt":"2021-12-10T00:15:20","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37349"},"modified":"2021-12-09T18:15:20","modified_gmt":"2021-12-10T00:15:20","slug":"are-you-ready-to-stir-up-your-digital-routine-with-kahlua","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/are-you-ready-to-stir-up-your-digital-routine-with-kahlua\/","title":{"rendered":"Are You Ready To Stir Up Your Digital Routine with Kahl\u00faa?"},"content":{"rendered":"<p>How bad is &#8216;digital distraction&#8217; in your home? Is an obsessive amount of screen time getting in the way of your most important relationships?<\/p>\n<p>The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. <a href=\"https:\/\/www.pewresearch.org\/internet\/2020\/05\/08\/dating-and-relationships-in-the-digital-age\/\">According to Pew<\/a>, 62% of 30- to 49-year-olds and 52% of 18-to 29-year-olds who are in a romantic relationship say their partner is at least sometimes distracted by their phone when they\u2019re trying to talk to them. This issue is not confined to younger age groups: 41% of partnered Americans ages 50 and older say they have encountered this issue in their relationship.<\/p>\n<p>You know digital distraction is a problem for people when the world\u2019s number one coffee liqueur brand comes up with a promotion to give couples the chance to disconnect, then reconnect and liven up their nightly routines. <a href=\"https:\/\/www.kahlua.com\/en-us\/StirItUpChallenge\/\">The #KahluaStirItUpChallenge<\/a> will require the winning couple to go Internet-free for 30-nights. To make it easier to do, Kahl\u00faa will provide cocktails, games, and more to replace screen time with together time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37353\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/22Kahlua-Kit22.png\" alt=\"\" width=\"767\" height=\"930\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/22Kahlua-Kit22.png 767w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/22Kahlua-Kit22-247x300.png 247w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><\/p>\n<p>The winning couple will receive a &#8216;Kahl\u00faa Kit&#8217; on wheels, packed 30-nights of activities to help stir up their routines from perfecting the Kahl\u00faa Espresso Martini to facing off in a cooking challenge to trying their hand at feng shui.<\/p>\n<p>Every night, the couple will be asked to power down their screens and electronics from 6:30 PM \u2013 6:30 AM local time. All for the chance to win $25,000. \u201cIn an always-on world, it\u2019s important we carve out time to be present and have a little fun,\u201d said Sona Bajaria, Vice President of Marketing, Kahl\u00faa at Pernod Ricard USA.<\/p>\n<p>When the challenge ends on February 15, Kahl\u00faa will send a polygraph examiner over to the couple\u2019s home to ask a series of questions to confirm participation and receive the $25,000 cash prize.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How bad is &#8216;digital distraction&#8217; in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,194,38,21,12],"tags":[],"class_list":{"0":"post-37349","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-review","8":"category-food-and-beverage","9":"category-lifestyle-marketing","10":"category-promotions","11":"category-resistance","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are You Ready To Stir Up Your Digital Routine with Kahl\u00faa? - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/are-you-ready-to-stir-up-your-digital-routine-with-kahlua\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Ready To Stir Up Your Digital Routine with Kahl\u00faa? - Adpulp\" \/>\n<meta property=\"og:description\" content=\"How bad is &#8216;digital distraction&#8217; in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. 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Marketers are turning to unusual, often little-known personalities who offer the kind of novelty and freshness that young people might blog about, link to and comment on in chats: in other words, make viral\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Demetri.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2007\/01\/31\/Demetri.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7260,"url":"https:\/\/www.adpulp.com\/interactive_mar\/","url_meta":{"origin":37349,"position":4},"title":"Interactive Marketing Is Relationship Marketing","author":"David Burn","date":"November 8, 2009","format":false,"excerpt":"Renny Gleeson, Global Digital Strategies Director for Wieden+Kennedy, kindly offers up a series of questions he runs through when tackling a new client problem. In the midst of his queries, he makes a great point about the digital space. 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[via The New York Times]","rel":"","context":"In &quot;Change Agents&quot;","block_context":{"text":"Change Agents","link":"https:\/\/www.adpulp.com\/category\/change-agents\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37349"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37354"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}