{"id":37380,"date":"2022-01-25T10:55:17","date_gmt":"2022-01-25T16:55:17","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37380"},"modified":"2022-01-25T10:55:17","modified_gmt":"2022-01-25T16:55:17","slug":"before-you-drive-the-new-lexus-nx-hustle-for-what-matters","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/before-you-drive-the-new-lexus-nx-hustle-for-what-matters\/","title":{"rendered":"Before You Drive the New Lexus NX, &#8220;Hustle for What Matters&#8221;"},"content":{"rendered":"<p>People can believe in and practice &#8220;the hustle&#8221; and not be perceived as hustlers. It seems like such a fine line, but in this new commercial from Lexus and <a href=\"https:\/\/www.teamone-usa.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.teamone-usa.com\/&amp;source=gmail&amp;ust=1643139692473000&amp;usg=AOvVaw2toxB3wHh7IiaPL9EMj--E\">Team One<\/a>, the fine line is made explicit.<\/p>\n<p>Let&#8217;s watch.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FZbiizaM_C0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most to drivers.<\/p>\n<p>I wonder, are you ready to \u201cHustle for What Matters\u201d? And what exactly matters most, right now? Surviving COVID-19? Surviving another pointless meeting on Zoom? Surviving the onslaught of disinformation and the consequent rise of authoritarianism? According to Lexus, status and wealth as expressed by the purchase of a new electric car matters.<\/p>\n<p>\u201cThe all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,\u201d said Vinay Shahani, vice president of Lexus marketing.<\/p>\n<p>Also, empowering the new boss and helping her see herself in a Lexus NX matters. If said empowerment happens at the expense of a thick-headed white man, all the better. Beep beep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People can believe in and practice &#8220;the hustle&#8221; and not be perceived as hustlers. It seems like such a fine line, but in this new commercial from Lexus and Team One, the fine line is made explicit. Let&#8217;s watch. According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,127,38],"tags":[],"class_list":{"0":"post-37380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-account","8":"category-creative-review","9":"category-lifestyle-marketing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Before You Drive the New Lexus NX, &quot;Hustle for What Matters&quot; - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/before-you-drive-the-new-lexus-nx-hustle-for-what-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Before You Drive the New Lexus NX, &quot;Hustle for What Matters&quot; - Adpulp\" \/>\n<meta property=\"og:description\" content=\"People can believe in and practice &#8220;the hustle&#8221; and not be perceived as hustlers. 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According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/before-you-drive-the-new-lexus-nx-hustle-for-what-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-25T16:55:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/01\/Hustle-for-what-matters.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/before-you-drive-the-new-lexus-nx-hustle-for-what-matters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/before-you-drive-the-new-lexus-nx-hustle-for-what-matters\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Before You Drive the New Lexus NX, &#8220;Hustle for What Matters&#8221;\",\"datePublished\":\"2022-01-25T16:55:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/before-you-drive-the-new-lexus-nx-hustle-for-what-matters\/\"},\"wordCount\":188,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/before-you-drive-the-new-lexus-nx-hustle-for-what-matters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/01\/Hustle-for-what-matters.jpg\",\"articleSection\":[\"Car Account\",\"Featured Creative\",\"Lifestyle Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/before-you-drive-the-new-lexus-nx-hustle-for-what-matters\/\",\"url\":\"https:\/\/www.adpulp.com\/before-you-drive-the-new-lexus-nx-hustle-for-what-matters\/\",\"name\":\"Before You Drive the New Lexus NX, \\\"Hustle for What Matters\\\" - 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