{"id":37394,"date":"2022-02-02T10:22:19","date_gmt":"2022-02-02T16:22:19","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37394"},"modified":"2022-02-02T10:22:19","modified_gmt":"2022-02-02T16:22:19","slug":"a-universal-call-to-action-get-back-to-nature-and-back-in-tune","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/a-universal-call-to-action-get-back-to-nature-and-back-in-tune\/","title":{"rendered":"A Universal Call to Action: Get Back to Nature and Back In Tune"},"content":{"rendered":"<p>Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today&#8217;s advertising.<\/p>\n<p>For example, Busch Light is out with a new spot that is positively hallucinatory. It&#8217;s also a good beer commercial.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FqnSby7BKao?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>David Gianatasio for <a href=\"https:\/\/musebycl.io\/super-bowl\/gigantic-kenny-g-jazzes-busch-lights-local-super-bowl-ad\"><em>Muse by Clio<\/em><\/a> writes:<\/p>\n<blockquote><p>Kudos to <a href=\"https:\/\/martinagency.com\/\">Martin Agency<\/a> for simply slapping Kenny G&#8217;s head in the clouds. It&#8217;s simple and silly and mildly subversive in its way, eschewing bloated production values for a pithy musical pitch that feels on brand for both advertiser and artist.<\/p><\/blockquote>\n<p>Yes, and I like how smooth jazz is bridged to smooth-tasting beer. It takes skill to make a product attribute fit into a Saturday Night Live-like takeoff.<\/p>\n<h2>Fiverr&#8217;s Gone Fishin&#8217;<\/h2>\n<p>Here&#8217;s another current example of a commercial gone wild.<\/p>\n<p>In this new spot from <a href=\"https:\/\/www.fiverr.com\/\">Fiverr<\/a>, we encounter an underwater world where &#8216;talking&#8217; Atlantic salmon express their gratitude and devotion to the freelance talent platform.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rNXzTAV6-Wg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Hey, if it works for a school of fish&#8230;<\/p>\n<p>The Fiverr spot was made by <a href=\"https:\/\/www.the-artery.com\/\" target=\"_blank\" rel=\"noopener\">The-Artery<\/a> and director Alon Seifert.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37391\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/01\/Bear-eats-salmon-1024x560.jpg\" alt=\"\" width=\"820\" height=\"448\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/01\/Bear-eats-salmon-1024x560.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/01\/Bear-eats-salmon-300x164.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/01\/Bear-eats-salmon-768x420.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/01\/Bear-eats-salmon.jpg 1361w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today&#8217;s advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It&#8217;s also a good [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,127,38,65],"tags":[],"class_list":{"0":"post-37394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity-endorsement","8":"category-creative-review","9":"category-lifestyle-marketing","10":"category-super-bowl","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Universal Call to Action: Get Back to Nature and Back In Tune - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/a-universal-call-to-action-get-back-to-nature-and-back-in-tune\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Universal Call to Action: Get Back to Nature and Back In Tune - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today&#8217;s advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It&#8217;s also a good [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/a-universal-call-to-action-get-back-to-nature-and-back-in-tune\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-02T16:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Kenny_to_the_G.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1377\" \/>\n\t<meta property=\"og:image:height\" content=\"774\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/a-universal-call-to-action-get-back-to-nature-and-back-in-tune\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/a-universal-call-to-action-get-back-to-nature-and-back-in-tune\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"A Universal Call to Action: Get Back to Nature and Back In Tune\",\"datePublished\":\"2022-02-02T16:22:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/a-universal-call-to-action-get-back-to-nature-and-back-in-tune\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/a-universal-call-to-action-get-back-to-nature-and-back-in-tune\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Kenny_to_the_G.jpg\",\"articleSection\":[\"Celebrity Endorsement\",\"Featured Creative\",\"Lifestyle Marketing\",\"Super Bowl\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/a-universal-call-to-action-get-back-to-nature-and-back-in-tune\/\",\"url\":\"https:\/\/www.adpulp.com\/a-universal-call-to-action-get-back-to-nature-and-back-in-tune\/\",\"name\":\"A Universal Call to Action: Get Back to Nature and Back In Tune - 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Take a look: The spot was directed by Baker Smith and Butter Music & Sound worked on the music. Apparently, fans of the spot have asked the agency about the opening song, assuming it\u2019s a real, long-lost\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3054,"url":"https:\/\/www.adpulp.com\/high_life_for_m\/","url_meta":{"origin":37394,"position":2},"title":"High Life For Men Again (Distributors Breathe Easy)","author":"David Burn","date":"October 16, 2006","format":false,"excerpt":"When I used to work on a big beer account, I was never comfortable with our need to target beer distributors first and consumers second. The thinking was no floor space means no beer sales, which does make sense despite being counter-intuitive for a creative. 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In order to get a glimpse of the beer in the wild and experience the refreshment, beer drinkers had to leave the comforts of their couch or bar stool\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/06\/Rainier_Beer__Sad-ercise___30_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/06\/Rainier_Beer__Sad-ercise___30_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/06\/Rainier_Beer__Sad-ercise___30_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/06\/Rainier_Beer__Sad-ercise___30_-_YouTube.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":22204,"url":"https:\/\/www.adpulp.com\/collemcvoy-wins-grain-belt-agency-minnesota\/","url_meta":{"origin":37394,"position":4},"title":"Colle+McVoy Wins Grain Belt For The Agency And Minnesota","author":"David Burn","date":"October 14, 2014","format":false,"excerpt":"I used to collect beer cans as a kid. So, I know an iconic local beer brand when I see one. Old Style, Iron City, Olympia, Pearl, and Yuengling\u2014with beers like these, who needs PBR? Now that we've established that, some ad news... 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There's Pacifico Alarm Clock, an iPhone app that wakes you up with the sounds of a Mexican chicken. Let the fun begin! 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