{"id":37404,"date":"2022-02-07T12:32:21","date_gmt":"2022-02-07T18:32:21","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37404"},"modified":"2022-02-07T12:32:21","modified_gmt":"2022-02-07T18:32:21","slug":"is-anyone-fully-informing-the-public-not-this-week","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/","title":{"rendered":"Is Anyone Fully Informing the Public? Not This Week"},"content":{"rendered":"<p>This coming Sunday, a parade of new ads will interrupt the NFL&#8217;s programming. A few legacy brands will return to the Super Bowl with <a href=\"https:\/\/youtu.be\/nPBxJ2yar-A\">the horses that brought them<\/a>. Most of the other advertisers will be looking to score points with customers <em>and<\/em> the press care of their innovative new approaches to their showcase (and expensive) celebrity endorsements.<\/p>\n<p>Amazon.com, for instance.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/d0UEAr8I9G8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>And Nissan, for another instance.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Bu56KAaIcac?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>And Rakuten, for another instance.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ft2aU_spYRo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Scar&#8217; Jo&#8217;, Eugene Levy, and Hannah Waddingham would be fun to cast and write for and direct. No one&#8217;s going to deny that, but what if the star in question shines so brightly that the product being advertised is made to play a supporting role?<\/p>\n<h2>GoDaddy&#8217;s On A Different Page<\/h2>\n<p>Once upon a time, GoDaddy used to be a Super Bowl regular. No longer.<\/p>\n<p>GoDaddy&#8217;s chief marketer Fara Howard spoke to <a href=\"https:\/\/www.thedrum.com\/news\/2022\/02\/03\/godaddy-s-cmo-fara-howard-why-repetition-reputation?utm_campaign=weekly_member_update_emea&amp;utm_source=pardot&amp;utm_medium=email\"><em>The Drum<\/em><\/a> recently, but not about Super Bowl ads. About something more important and longer-lasting. She said:<\/p>\n<blockquote><p><strong>Repetition is reputation. <\/strong>Make certain that you\u2019re clear, concise and continue to articulate what your message is to your audience. We all know that our attention spans are shorter than that of a goldfish. Thank you Ted Lasso for reminding us of that. And with that incredibly short attention span, it\u2019s imperative that brands know what they stand for, and that they say it often and are willing to repeat it.<\/p><\/blockquote>\n<p>She added, &#8220;Internally, marketers become fatigued with their message before customers even hear it.&#8221;<\/p>\n<p>Her insight reminds me of Ad Legend, Rosser Reeves, who said:<\/p>\n<blockquote><p>\u2026writers can forget that an advertising campaign is not designed to express their individual ego or talent for entertaining. Rather, it is a functional tool whose purpose is to fully inform the public via <a href=\"https:\/\/www.adpulp.com\/rosser-reeves-ad-legend\/\">maximum projection of the message<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>This coming Sunday, a parade of new ads will interrupt the NFL&#8217;s programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,161,27,65],"tags":[],"class_list":{"0":"post-37404","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity-endorsement","8":"category-industry-analysis","9":"category-media-trends","10":"category-super-bowl","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Anyone Fully Informing the Public? Not This Week - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Anyone Fully Informing the Public? Not This Week - Adpulp\" \/>\n<meta property=\"og:description\" content=\"This coming Sunday, a parade of new ads will interrupt the NFL&#8217;s programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T18:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1099\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Is Anyone Fully Informing the Public? Not This Week\",\"datePublished\":\"2022-02-07T18:32:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg\",\"articleSection\":[\"Celebrity Endorsement\",\"Industry Analysis\",\"Media Trends\",\"Super Bowl\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/\",\"url\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/\",\"name\":\"Is Anyone Fully Informing the Public? Not This Week - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg\",\"datePublished\":\"2022-02-07T18:32:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg\",\"width\":1099,\"height\":616},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Anyone Fully Informing the Public? Not This Week\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Anyone Fully Informing the Public? Not This Week - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/","og_locale":"en_US","og_type":"article","og_title":"Is Anyone Fully Informing the Public? Not This Week - Adpulp","og_description":"This coming Sunday, a parade of new ads will interrupt the NFL&#8217;s programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and [&hellip;]","og_url":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/","og_site_name":"Adpulp","article_published_time":"2022-02-07T18:32:21+00:00","og_image":[{"width":1099,"height":616,"url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg","type":"image\/jpeg"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Is Anyone Fully Informing the Public? Not This Week","datePublished":"2022-02-07T18:32:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/"},"wordCount":328,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg","articleSection":["Celebrity Endorsement","Industry Analysis","Media Trends","Super Bowl"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/","url":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/","name":"Is Anyone Fully Informing the Public? Not This Week - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg","datePublished":"2022-02-07T18:32:21+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg","width":1099,"height":616},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/is-anyone-fully-informing-the-public-not-this-week\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Is Anyone Fully Informing the Public? Not This Week"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Levy_Bowl_Nissan.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-9Ji","jetpack-related-posts":[{"id":25926,"url":"https:\/\/www.adpulp.com\/like-best-super-bowl-spot-today\/","url_meta":{"origin":37404,"position":0},"title":"It&#8217;s Game Day. Who Do You Like for &#8220;Best Super Bowl Spot&#8221;?","author":"David Burn","date":"February 4, 2018","format":false,"excerpt":"It's Super Bowl Sunday. Let's watch commercials! https:\/\/https:\/\/youtu.be\/pypRKeF3u6A https:\/\/youtu.be\/0YVbVXOjJv4 https:\/\/youtu.be\/ijVLdH5dt-c https:\/\/youtu.be\/vlhQkTvDoho https:\/\/youtu.be\/XHpEJRsHefM https:\/\/youtu.be\/yvicqMrAHvQ https:\/\/youtu.be\/4eKYR_iL5eU https:\/\/youtu.be\/H2zkZgZYEng https:\/\/youtu.be\/doP7xKdGOKs https:\/\/youtu.be\/91Q0kddGWLc In other news, go Eagles.","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/Steven-Tyler-Super-Bowl-spot.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/Steven-Tyler-Super-Bowl-spot.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/Steven-Tyler-Super-Bowl-spot.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":28676,"url":"https:\/\/www.adpulp.com\/skittles-skips-the-super-bowl-opts-to-produce-a-broadway-musical\/","url_meta":{"origin":37404,"position":1},"title":"Skittles Skips The Super Bowl; Opts to Produce A Broadway Musical","author":"David Burn","date":"January 14, 2019","format":false,"excerpt":"Skittles is candy with attitude. The brand also runs funny, memorable ads, but not on Super Bowl Sunday. To celebrate the biggest marketing day of the year, Skittles is going with a 30-minute commercial, live on Broadway. Skittles Commercial: The Broadway Musical is a one-show-only, live 30-minute spectacle, performed in\u2026","rel":"","context":"In &quot;Experiential&quot;","block_context":{"text":"Experiential","link":"https:\/\/www.adpulp.com\/category\/experiential\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/Skittles_Commercial__The_Broadway_Musical-e1547476321948.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/Skittles_Commercial__The_Broadway_Musical-e1547476321948.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/Skittles_Commercial__The_Broadway_Musical-e1547476321948.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/Skittles_Commercial__The_Broadway_Musical-e1547476321948.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":37666,"url":"https:\/\/www.adpulp.com\/six-early-releases-to-whet-the-appetite-for-the-big-game\/","url_meta":{"origin":37404,"position":2},"title":"Six Early Releases to Whet the Appetite for the Big Game","author":"David Burn","date":"February 11, 2023","format":false,"excerpt":"The Kansas City Chiefs play the Philadelphia Eagles this Sunday in Super Bowl LVII. The program's commercials, which cost $7M for 30 seconds of airtime during the game, already overrunneth. So, let's indulge in a great American pastime and take a look at some early releases ahead of Sunday's game.\u2026","rel":"","context":"In &quot;Agency Business&quot;","block_context":{"text":"Agency Business","link":"https:\/\/www.adpulp.com\/category\/agency-business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/02\/The_Extended_Cher_Cut___Rakuten_Commercial_-_YouTube.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/02\/The_Extended_Cher_Cut___Rakuten_Commercial_-_YouTube.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/02\/The_Extended_Cher_Cut___Rakuten_Commercial_-_YouTube.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/02\/The_Extended_Cher_Cut___Rakuten_Commercial_-_YouTube.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":37414,"url":"https:\/\/www.adpulp.com\/doja-cat-rocks-the-bell\/","url_meta":{"origin":37404,"position":3},"title":"Doja Cat Rocks The Bell","author":"David Burn","date":"February 12, 2022","format":false,"excerpt":"This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem \"Celebrity Skin\" by Hole. The new song features lyrics reworked in partnership with Courtney Love. https:\/\/youtu.be\/_9JLZajQ8zQ Set to air during the fourth quarter, \"The Grande Escape''\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":28783,"url":"https:\/\/www.adpulp.com\/celebs-dont-drive-kia-the-great-unknowns-do\/","url_meta":{"origin":37404,"position":4},"title":"Celebs Don&#8217;t Drive Kia, The Great Unknowns Do","author":"David Burn","date":"January 22, 2019","format":false,"excerpt":"Celebrity culture...it won't go away, and yet it fails to reward the spellbound masses. When it comes to Super Bowl Sunday, celebs are in the stands, performing at half time, on the field during the game, and starring in a fair number of multimillion-dollar commercials. Thankfully, there are a few\u2026","rel":"","context":"In &quot;Advocacy&quot;","block_context":{"text":"Advocacy","link":"https:\/\/www.adpulp.com\/category\/advocacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/Kia-Teaser-Image_Final.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/Kia-Teaser-Image_Final.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/Kia-Teaser-Image_Final.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/Kia-Teaser-Image_Final.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/Kia-Teaser-Image_Final.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/Kia-Teaser-Image_Final.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":32274,"url":"https:\/\/www.adpulp.com\/its-tuesday-time-for-super-bowl-snacks\/","url_meta":{"origin":37404,"position":5},"title":"It&#8217;s Tuesday Before the Big Game, Time for Super Bowl Snacks!","author":"David Burn","date":"January 28, 2020","format":false,"excerpt":"During the Super Bowl this Sunday, one 30-second spot costs about $5 million in media dollars. If you also load your cast with celebrities, the production costs will skyrocket as well. What do you think it cost to shoot this commercial with Jimmy Fallon and crew? I don't know the\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Jimmy-Fallon.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Jimmy-Fallon.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Jimmy-Fallon.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Jimmy-Fallon.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37404"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37405"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}